Eileen Lu Email & Phone Number

Shanghai, China

Shanghai, China

• Product OperationAssisted in developing product positioning and marketing strategies, provided clear product selling points, collaborated with Digital Marketing team, and ensured product landing; Be responsible for the promotion and maintenance of products, designed and executed product consultation and marketing tools, completed the whole process including topic selection, scripting writing, online pushing, etc. at social media platforms, and obtained student leads from those platforms; Communicated with vendors and upper agents, received visits, and shared information and experiences with vendors to expand product lines; Organized weekly trainings, updated product information, handled product issues to assist counselors in promoting products; Full-process products were provided, including: IELTS Language Training, Student Accommodation, Insurance, Money Transfer, Background Enhancement, Internship Placement, Arrival Service, Bank Card, Sim Card, etc.• Market ResearchRegularly analyzed product market environment, combined popular similar products, studied the structure and market situation of main competitors, and assisted in optimizing product structure and expanding product portfolio.• Event PlanningAssisted in planning and participating in online and offline campaigns, such as monthly livestreams, exhibitions, etc. Followed up the entire process from proposal, implementation, on-site cooperation, and effect review to improve product exposure.• Operation AnalysisConducted survey and research; Collected product requirements through multiple channels, proposed pain points and optimizable directions, and enhanced product value; Claimed commissions from vendors and helped to calculate counselors’ bonus; Tracked sales performance and provided data analysis; Managed basic financial and cashier administrative matters.

Chaoyang Qu, Beijing, China

• Education & teachingEnergetically cooperated with Chinese and foreign teachers in various subjects to improve classroom efficiency and students' ability to learn and liveindependently. Actively engaged in curriculum planning and academic exchange meetings to provide students with diverse and personalized education. As an offline English teacher in the OMO classroom, helpfully guided students and patiently explained the key points to create a relaxed and orderly learning environment for them.•Class managementImproved the efficiency of daily operation of the class, communicated and coordinated with various departments of the school in a timely manner, and flexibly handled various affairs inside and outside the class to guarantee the happiness of students’ school life. Protected students' safety, conducted psychological counseling, and effectively dealt with student relationships and unexpected situations.•Activity OrganizationFully support the implementation of the class and school activities, including responsible for equipment debugging, class environment decoration , video shooting and editing, procurement of teaching and activity materials, etc. Mobilized the enthusiasm of students and parents to participate in activities and maintain the order of activities.•Home-school communication Arranged home-school communication meetings, established a friendly, trusting, and understanding cooperative relationship with students and parents, followed up on students’ learning, tracked students’ learning conditions and provided timely feedback, shared students’ school life records with parents, and publicized the school’s characteristic courses and culture. Answered all questions and had responsibility for every student.Be responsible for interpretation & translation, and improve the communication efficiency between Chinese and foreign teachers and between parents and foreign teachers.

Manchester, England, United Kingdom

• Effectively managed classroom and created attractive teaching materials to improve students’ attention and teaching quality.• Successfully taught online (Zoom) and interacted with parents and students on social media networks (WeChat).• Insightfully observed students’ learning behaviour and psychological states and met students’ needs.• Established harmonious relationships with colleagues, parents as well as students. Quickly and properly deal with trivial and unexpected affairs.• Adequate enthusiasm and persuasion to encourage students to learn Mandarin. Doubled student participation and encouraged students to insist on studying Mandarin online during the Covid-19 lockdown.

Master Of Arts - Ma, Education (International), Distinction

Distinction

Bachelor'S Degree, English Language And Literature, General, 85/100

85