Eileen Ludden Email & Phone Number

Summit, Nj, Us

Arlington, Va, Us

Arlington, Va, Us

Marcom and business strategy consulting. Consulted and advised the executive team on tagline and naming strategy and selection for new product extensions and releases. Consulted on development of primary research for current and prospective customers. Advised on hiring strategy with respect to marketing and agency selection.

Consumer and Business Insights: Market Research and General Business Consulting

Blackfriars, London, Gb

Worked for both Brand Development and Brand Building teams to design and conduct market research and evaluate brand development and communication strategy. Brands included: Bertolli, PF Changs, Home Menu, Skippy, I Can’t Believe It’s Not Butter, Country Crock Spreads and Side Dishes, Slim Fast, Lipton, Lawry’s and Knorr. Select project work included:Managed testing and tracking of communications and brand health across the foods division Developed processes to evaluate new media (interactive TV, satellite radio and internet/social activities)Product development, packaging and shelf research, (including SKU rationalization)Ideation and evaluation for new product offerings, claims, and re-launch initiativesShopper insight research across retail formats (club, grocery, large box, and online)

Arlington, Va, Us

Drove a prioritization process for business development and marketing allocationsOptimization of online campaigns and social marketing toolsTarget marketing and communication strategy for online and traditional media, linked to CRM systems and new business developmentAdvised on tagline and naming strategy and selection of new product extensions and releases Developed primary research for current and prospective customersAdvised on marketing and ad agency selection

Georgian Bluffs, Ontario, Ca

3M/Vikuiti (New York City/Minneapolis)Partnered with the Grey account management group to develop and present communication strategies using ingredient branding to expand a business-to-business initiative to also include end consumers of flat screen TVs. Led and facilitated client education and ideation sessions regarding ingredient branding strategies and development of brand essence. Partnered with both internal client and 3M’s third-party research suppliers to design and synthesize primary and secondary research to develop target audience and test communication concepts, prior to creative development. Worked with agency management, creative, media and web (Beyond Interactive) teams to develop integrated creative briefs, and alternatives for promotional incentives. Partnered with 3Ms research supplier to develop qualitative research for individual web-site test drives, coupled with focus groups reactions to the web-site and online ad campaign.

Development of business strategy and implementation plans including:Marketing and communication strategy (utilizing traditional and new media market research and tactics), general business and new product development, strategic brand extensions, identification and evaluation of operational opportunities and cost efficiencies via the internet and other new technologies Design and management of market research and competitive assessmentsDevelopment and facilitation of client workshops and brainstorming sessionsActive participation in the pursuit and closing of new business opportunities, including client pitches, and written proposalsInitiation and development of internal methodologies for service line offerings

Chicago, Illinois, Us

1Sep. 1999 – Mar. 2000 Senior Planner, TFA/Leo Burnett Technology Group, (Boston, MA).Account work: eCredit.com, CMGI, CMGI Solutions, NaviSite, Information Builders, Eggrock, Tallan, Allaire, Employease, and new business projects.Oct. 1996 – Mar. 1998 Associate Planner, Leo Burnett, USA, (Chicago, IL). Account work: Dairy Management, Inc., and “tween”insight projects.

Mba, Joint Degree

Ma, Joint Degree - Communication

Bba, International Business