Eileen Lyons Email & Phone Number

Harrington Park, Nj, Us

New York City Metropolitan Area

I provide executive-level leadership, shaping growth strategy for the agency as a whole, directing all business in the Canadian office, and serving as a trusted advisor to luxury brands. I played a pivotal role in prospecting and closing new clients. Capitalizing on opportunities, I propel the business forward while driving client success.KEY ACHIEVEMENTS➥ Strategically led the first-ever global scope of work for Lincoln Motor Company.➥ Transformed lead generation with… Show more I provide executive-level leadership, shaping growth strategy for the agency as a whole, directing all business in the Canadian office, and serving as a trusted advisor to luxury brands. I played a pivotal role in prospecting and closing new clients. Capitalizing on opportunities, I propel the business forward while driving client success.KEY ACHIEVEMENTS➥ Strategically led the first-ever global scope of work for Lincoln Motor Company.➥ Transformed lead generation with LeadMax, a first of its kind direct-to-retailer solution in Canada and rolled out success with US Retailers in 2024➥ Catapulted leads with LeadMax, garnering a 4x growth rate over the first 6 months.➥ Closed Scout Organics baby food, winning $200K+ in incremental revenue over the first year.➥ Supported agency optimizations to improve productivity, performance, and profitability.➥ Built out an enhanced client partnering strategy based on feedback and insights gathered from a full agency audit.➥ Integrated consumer tech experiences into client communication strategies to amplify product launches.➥ Received a Mindshare North America Good Growth Award for Commerce Innovation. Show less

Shanghai City, China

I was hand-picked to help lead an innovative marketing agency model supporting Ford Motor Company in Asia Pacific. Expanding both the agency and the client internationally. I help build an entire operations/account team of 30 in China, established new partnerships and functional best practices from the ground up. This new function was responsible for rolling out Ford’s Go Further brand promise and growing their presence in new, diverse markets. KEY ACHIEVEMENTS➥ Repositioned… Show more I was hand-picked to help lead an innovative marketing agency model supporting Ford Motor Company in Asia Pacific. Expanding both the agency and the client internationally. I help build an entire operations/account team of 30 in China, established new partnerships and functional best practices from the ground up. This new function was responsible for rolling out Ford’s Go Further brand promise and growing their presence in new, diverse markets. KEY ACHIEVEMENTS➥ Repositioned Ford as more than a car manufacturer, but also an innovative mobility company.➥ Led go-to-market for 9 vehicle launches across 13 diverse markets.➥ Strengthened both client partnerships and agency scorecards.➥ Captured cost savings in asset development with preferred regional vendors.➥ Provided support and rollout training of the Global Marketing Launch Process (GMLP) Show less

Dearborn, Michigan

Successfully managed a fully integrated marketing team of eight to deliver 10+ vehicles launches and three (3) sustainment campaigns. Exceeded client expectations with first of a kind programs like:2010 Ford Ford Taurus: Cross Cultural Integration with UniWorld and TeamDetroit2010 and 2011 Mustang Launches: Digitally led launch programs with over 60% of funding in online 2012 Explorer: Explorers Live initiative. Social media first initiative that responded to over 1000… Show more Successfully managed a fully integrated marketing team of eight to deliver 10+ vehicles launches and three (3) sustainment campaigns. Exceeded client expectations with first of a kind programs like:2010 Ford Ford Taurus: Cross Cultural Integration with UniWorld and TeamDetroit2010 and 2011 Mustang Launches: Digitally led launch programs with over 60% of funding in online 2012 Explorer: Explorers Live initiative. Social media first initiative that responded to over 1000 consumer questions about Ford Explorer in real time shot and recorded images as well as video. Managed Tier I, National launch budgets (50-100MM USD) for all media as well as reported on results for all launched campaigns. Provided metrics for both brand and digital/CRM communications. Supported production of all media assets and materials for associated vehicle launches. Coordinating all required meetings, approvals, production vehicles and providing innovative thinking and solutions for overall production team as needed. Show less

San Francisco Bay Area

Successfully managed direct marketing (TVC, print, online, events, CRM) for Intuit QuickBooks, Seagate Technologies, Chevron Texaco, Electronic Arts, Covad Communications, iMotors and Disney’s Go.com throughout volatile business times in San Francisco during the early 2000’sProvided customized support to iMotors and Chevron Texaco by serving as an integration lead across agencies as client partners requested business change to better support their business in a downward facing economic… Show more Successfully managed direct marketing (TVC, print, online, events, CRM) for Intuit QuickBooks, Seagate Technologies, Chevron Texaco, Electronic Arts, Covad Communications, iMotors and Disney’s Go.com throughout volatile business times in San Francisco during the early 2000’sProvided customized support to iMotors and Chevron Texaco by serving as an integration lead across agencies as client partners requested business change to better support their business in a downward facing economic situation. Supported the SVP of Database management (given the loss of headcount within the agency) to develop competitive assessments, testing matrices, reporting scorecards and final program recommendations for all media. Served as production manager for all media types on various campaigns following the removal of the agency production and traffic department. Learned to develop, analyze and award productions for all media types and complete needed productions (pre and post) to deliver final work to media companies. Show less

Greater New York City Area

Provided support to leadership on both Sun Microsystems and USMC direct marketing initiatives over two years. Included traffic management, internal routing and creative development, budget and timeline management as well as any other requested support. Successfully managed direct marketing (TVC, print, online, events, CRM) for the United States Marine Corps First Marine Corps District (North East Region) after serving as an AE on both the Sun Microsystems and Marine Corps National… Show more Provided support to leadership on both Sun Microsystems and USMC direct marketing initiatives over two years. Included traffic management, internal routing and creative development, budget and timeline management as well as any other requested support. Successfully managed direct marketing (TVC, print, online, events, CRM) for the United States Marine Corps First Marine Corps District (North East Region) after serving as an AE on both the Sun Microsystems and Marine Corps National Direct Marketing Teams. Developed annual business plans and program recommendations for the US Marine Corps direct marketing programs and then the 1st Marine Corps District.Developed solid foundation in use of MS Office Suite of software – PowerPoint, Excel, Word, Microsoft Projects and other database software used by clients for sales and reporting. Show less