As a digital strategist for a visual storytelling agency, I ensure video creative and other content is optimized for various digital platforms. This includes brand websites, Google, YouTube, and a wide range of social sites. I use copywriting, research, brand marketing, inbound and outbound SEO, paid and earned media, blog writing, data analysis, and more as tools of the trade. My goal is to amplify the reach of a client's creative and help move potential customers toward decision-making and engagement.

Over time, I have provided freelance market research, plans, blogs, and general interest articles for digital clients in TV and print, including SyFy and CalorieKing.com. Recently, creating Clever Bird Digital Media, I partnered with an award-winning creative agency providing industry research and advising on a video-first social media rebrand and content calendar for a Fortune 500 banking client. Ongoing work on website builds, branding, and providing insight on the media industry.

Drove daily Science Channel (SCI) Digital social strategy and calendar, content development, and audience engagement. Recruited and interviewed subject matter experts for videos, social, and in-person events. Created weekly video content for 5-6 campaigns, often original to digital working with production partners and talent. Managed a workflow for cutdowns and copy specific and relevant to each social platform. Innovated with sales and corporate on revenue-generating content for SCI. Built relationships and initial workflow to bring NASA and SpaceX live rocket launches to our website and Facebook feeds. Provided regular data analysis, noting trends and correlations to ratings, reporting to senior management while making site and user engagement recommendations.• Implemented SCI’s content/rev-share partnership with Seeker Media, posting their video on SCI’s social media. Building on positive placement and performance trends, the results drove Seeker’s growth from Q317-Q218, contributing 52.3% of their total views. • Managed SCI Digital’s role in Discovery Communication’s first multicast (multi-network, multi-platform broadcast) of “The Great American Eclipse” in 2017. Assisted teammates coordinating with marketing, sales, corporate. This resulted in a then-record live concurrent 7.2M viewers, 1.6M views, and 130K feed engagements for SCI Digital.• Campaigns: MythBusters, How It’s Made; What on Earth; Mysteries of the Abandoned; Impossible Engineering, Strange Evidence; et al.

Created show-related content, talent interviews, galleries, quizzes, and social media for Discovery and Velocity Networks. Supported co-viewing efforts by creating and executing multi-media assets for a co-viewing quiz for The Deadliest Catch Game: Season 2 and a MythBusters quiz app. Also handled complete Velocity digital/social portfolio, creating manageable plans with no resource costs.• Working with production, technology, and the Kilcher family, installed and managed live cams on their family farm for the prime-time hit, Alaska the Last Frontier. This created a place for “must-see,” tune-in events planned with the Kilchers and a place for fans to talk to each other while watching the ducks in the yard. It created a place for “superfans” and drove millions of page views.• Handled social media for Velocity during live broadcast of Barrett-Jackson auto auctions. Synched with production/talent during live segments, posting photos and trivia from the auction floor. Connected with highly social Velocity fans, curating questions, photos for broadcast in real-time. Velocity trended on Twitter for the first time.• Campaigns: Gold Rush; Airplane Repo, Alaska the Last Frontier; Wheeler Dealers; Barrett Jackson; et al.

Led team executing Discovery Health’s National Body Challenge, a multi-platform, national consumer weight loss/fitness initiative. Managed creation and execution of creative assets for digital/social platforms, TV/print marketing, and execution of live mall sign-up events. Oversaw email campaigns and established a community moderator for acquisition and retention. A team leader on the redesign and relaunch of the website and improved sign-up tool in its 5th year.• Helped develop National Body Challenge into Network’s #1 revenue driver, ultimately enrolling over 2M+ consumers.• Campaigns: Dr. G franchise; Monsters Inside Me; Baby Week; Psych Week; et al.

Fulfilled a lifelong dream, attending L'Académie De Cuisine culinary school for Pastry and Baking Arts. Selected Viridian Restaurant for practical and rose to Executive Pastry Chef position. Expanded role to Daytime Kitchen Manager with oversight of deliveries and culinary prep staff.

Led marketing campaigns for key Discovery Channel programs and series. Collaborated with my team, creative resources, executive producers, marketing, legal and more to create innovative and impactful campaigns. Handled talent photo shoots and stunts, created campaign collateral, ran contests/promotions and approved paid media. Launched a national tour of Monster Garage vehicles to drive series awareness. Managed campaign budgets, production timelines, and wrap-up reports. Ensured proper brand and program representation across other departments and platforms.• Part of the all-hands team who worked on Raising the Mammoth and Walking with Dinosaurs specials, earning a 7.8 and 8.0 ratings respectively. Each an Emmy Award winner, they were Discovery’s highest-rated specials for that time in cable.• Campaigns: MythBusters; American Choppers; Monster Garage; Liberty Bell 7; et al.

Speaker on behalf of Discovery.com’s award-winning, original content, partnerships, and e-commerce offerings. Wrote press releases and achieved placements with Today Show, USA Today, The Washington Post, Advertising Age, and more. Planned press and logistics as company floated potential IPO of Discovery.com, working with CEO John Hendricks, Corporate Communications, Discovery.com Editorial. Managed business interviews and coverage from WSJ, NYT, CNBC, and advertising media outlets. Trained in interview pre-prep and crisis communications.