Vp, Senior Direct Marketing Manager
Current• Set direct mail and digital campaign strategy for consumer acquisition and cross-sell multi-channel campaigns to align with business objectives which includes creative concepting and print and production oversight• Project manage test and learn agendas with data science team• Manage internal/external direct mail partners to achieve effective program execution • Monitor and report on campaign performance • Manage $25MM+ budget• Leverage digital channels, social media and web communications for integrated campaigns
Jul 2019 - Present
