Vp, Senior Direct Marketing Manager
Current- Set direct mail and digital campaign strategy for consumer acquisition and cross-sell multi-channel campaigns to align with business objectives which includes creative concepting and print and production oversight
- Project manage test and learn agendas with data science team
- Manage internal/external direct mail partners to achieve effective program execution
- Monitor and report on campaign performance
- Manage $25MM+ budget
- Leverage digital channels, social media and web communications for integrated campaigns