Eileen Tan Email & Phone Number

Singapore

- Recipient of National Day Commendation Medal- Recipient of CED Outstanding Staff Award- Most Innovative Project Award (Merit)STRATEGIC PLANNING, RESEARCH, DATA ANALYTICS & SYSTEMS THINKING- Spearhead evidence-based research and analytics to shape strategies in accomplishing effective partners’ sourcing and engagement- Lead the design and development of Whole-of-PA needs-resources data management systemRELATIONSHIP MANAGEMENT- Lead a team to provide… Show more - Recipient of National Day Commendation Medal- Recipient of CED Outstanding Staff Award- Most Innovative Project Award (Merit)STRATEGIC PLANNING, RESEARCH, DATA ANALYTICS & SYSTEMS THINKING- Spearhead evidence-based research and analytics to shape strategies in accomplishing effective partners’ sourcing and engagement- Lead the design and development of Whole-of-PA needs-resources data management systemRELATIONSHIP MANAGEMENT- Lead a team to provide proactive account management services to corporates, business associations and other community partners and serve as key liaison between partners and PA internal stakeholders- Drive key communication touchpoints with prospective business leaders and internal stakeholders to influence partners to onboard Project We Care Network- Mentor team members on persuasive communication skills and development of customized partners’ marketing kits to put forth the value proposition of partnerships with PA PROJECT MANAGEMENT & INNOVATION- Innovate and execute signature programmes, include SPECtacular Experience (PA Most Innovative Project 2015) end-to-end eye care experience (garnered good media hits and the team rallied multiple partners in optical fields to onboard the initiative), Project We Care ENRICH skills empowerment (brought together corporate from diverse industries to sponsor skills sharing to vulnerable residents) - Deliver high-profile collaborative partnerships (MOUs with anchor partners)- Lead highpoint events, include Project We Care Garden Party @ Istana hosted by President (rallied over 80 companies, 500 business leaders and volunteers to make possible a carnival event for 1,500 low income residents), Project We Care Seminar, a thought-leadership and networking event (brought together over 300 corporate leaders and management representatives to exchange ideas on corporate giving and volunteerism in Singapore and how to do more for the community) Show less

Singapore

- Strategise and develop frameworks to reach out to and engage PMETs - Ideate and lead PMET-centric initiatives to effectively entice PMETs to participate in PA activities - Backing the trend of a growing number of PMETs taking to social media to post photos, pioneered a signature “My Neighbourhood Gems” photography journey involving renowned photographers in the industry to successfully attract PMETs to be engaged in phone/camera photography tips sharing and a photo-taking heritage… Show more - Strategise and develop frameworks to reach out to and engage PMETs - Ideate and lead PMET-centric initiatives to effectively entice PMETs to participate in PA activities - Backing the trend of a growing number of PMETs taking to social media to post photos, pioneered a signature “My Neighbourhood Gems” photography journey involving renowned photographers in the industry to successfully attract PMETs to be engaged in phone/camera photography tips sharing and a photo-taking heritage walk around the neighbourhood - Innovate the series to incorporate a Pay-it-forward element by inviting the community to donate used cameras for the needy residents to be paired up with PMETs on a photography journey Show less

Singapore

- Excellent Service Quality Award 2010 (Silver) - Lead a team to helm all branding, media and publicity efforts for Chingay Parade and divisional projects (performing arts concerts by PA Talents, PA’s resident award-winning multi-ethnic and contemporary music and dance groups) - Strategise and develop integrated marketing plan; employ a right marketing mix of media (social media, websites, radio, print, outdoor advertisements, e-newsletters, brochures etc) to create brand visibility and… Show more - Excellent Service Quality Award 2010 (Silver) - Lead a team to helm all branding, media and publicity efforts for Chingay Parade and divisional projects (performing arts concerts by PA Talents, PA’s resident award-winning multi-ethnic and contemporary music and dance groups) - Strategise and develop integrated marketing plan; employ a right marketing mix of media (social media, websites, radio, print, outdoor advertisements, e-newsletters, brochures etc) to create brand visibility and support ticket sales - Organise media conferences; take the lead in programming for media showcase, prepare news releases, media kits, talking points, emcee scripts and proactively approach network of media contacts to garner optimal media coverage - Undertake all copywriting works for divisional publicity and personally design some collaterals - Manage all multi-media production matters (video production, storyboard scripting, photography etc)- Establish partnerships with reputable shopping malls, interest groups, MediaCorp Radio to establish mutually beneficial tie-ups - Pioneer and manage divisional and Chingay digital media (website, social media etc); ensure timely updates and conceptualise bit-sized catchy web copy and propose user-friendly web navigation - Organise Chingay fringe events such as cheerleading contests, “Search for Teresa Teng” singing contest to create buzz in a lead-up to Chingay Parade and setting the Singapore record for Chingay Art Banners Show less

Singapore

Support the team in all branding, media and publicity efforts for Chingay Parade and divisional projects