A brand management and PR veteran from the beauty and entertainment industries, Eileen Wee founded Touch Communications in 2007 (which was later rebranded as Touch PR & Events Pte Ltd in 2012.) She was nominated as one of the Honorees for the Spirit of Enterprise 2011, and the agency went on to clinch Promising SME 500 in 2013, Local Hero PR Finalist for Marketing Magazine's Agency of the Year 2015, the Bronze award for Best PR Campaign- Lifestyle in the PR Awards 2016, Best Event- Use of Venue… Show more A brand management and PR veteran from the beauty and entertainment industries, Eileen Wee founded Touch Communications in 2007 (which was later rebranded as Touch PR & Events Pte Ltd in 2012.) She was nominated as one of the Honorees for the Spirit of Enterprise 2011, and the agency went on to clinch Promising SME 500 in 2013, Local Hero PR Finalist for Marketing Magazine's Agency of the Year 2015, the Bronze award for Best PR Campaign- Lifestyle in the PR Awards 2016, Best Event- Use of Venue (Bronze) in Marketing Events 2018, Best PR Campaign 2020- Entertainment (Gold & Silver), Best PR Agency- Agency of the Year 2020 (Silver) and Best Local Hero (PR Agency of the Year).She leads the multi-faceted, experienced ensemble at Touch PR & Events Pte Ltd and ensures that the umbrella of lifestyle accounts (beauty, fashion, entertainment, travel and food) get the polished treatment every time. Some of the MNCs she has worked with past and present include Unilever, Kendo Brands, Amorepacific, LVMH, Bvlgari, Coty Travel Retail, CDL Commercial, Feld Entertainment, The ANMON Resort, Starbucks and more. Show less

Reporting to the Managing Director, Eileen worked closely with the L’Oréal Management Committee and four business divisions to implement local and international corporate and brand initiatives and events such as the Singapore Fashion Festival 2004 and 2005, L’Oréal Brandstorm, L’Oréal e-strat, shu uemura Makeup Competition and L’Oréal Professionnel Color Trophy.She also launched many successful PR campaigns with the introduction of new brands Kiehl’s and Matrix in Singapore with media… Show more Reporting to the Managing Director, Eileen worked closely with the L’Oréal Management Committee and four business divisions to implement local and international corporate and brand initiatives and events such as the Singapore Fashion Festival 2004 and 2005, L’Oréal Brandstorm, L’Oréal e-strat, shu uemura Makeup Competition and L’Oréal Professionnel Color Trophy.She also launched many successful PR campaigns with the introduction of new brands Kiehl’s and Matrix in Singapore with media trips to the USA and to Paris.Additionally, she oversaw a team that handled customer relations and the development and promotion of four local websites; the L’Oréal corporate website and brand sites such as Lancôme, Biotherm and Maybelline.She also performed a dual role leading the Marketing team in Vietnam for L’Oréal Paris and Maybelline with new benchmarks made with the opening of the first L’Oréal Paris boutique in South Asia in July 2004. During her tenure at L'Oreal, she also took on the role as Brand Manager with the Professional Products Division for Redken and with the Luxury Products Division, handling Advertising & Promotions for Biotherm, Helena Rubinstein and fragrance brands such as Ralph Lauren and Giorgio Armani. Show less

Organised press conferences, media screenings, international movie junkets, gala premieres, star visits, trade launches and outdoor events to publicise and promote films under Warner Bros., Newline Cinema, Golden Village and Golden Harvest Pictures.

Worked closely with the music record labels, movie companies, the media and other promotional sponsors to generate publicity and exposure for Tower Records, thereby increasing sales and traffic for the stores in Singapore. Organised the logistics and programme line up for star tours, in-store appearances, autograph sessions and showcases at Tower Records stores in Singapore.Also the managing editor and writer for Tower Records’ monthly newsletter and oversaw the promotions, sale of… Show more Worked closely with the music record labels, movie companies, the media and other promotional sponsors to generate publicity and exposure for Tower Records, thereby increasing sales and traffic for the stores in Singapore. Organised the logistics and programme line up for star tours, in-store appearances, autograph sessions and showcases at Tower Records stores in Singapore.Also the managing editor and writer for Tower Records’ monthly newsletter and oversaw the promotions, sale of advertising space and distribution of the newsletters to the various distribution points. Show less