Eileen Zajac

Eileen Zajac Email and Phone Number

Senior Digital Marketing Account Manager 2 and Advanced Capacity Account Manager @ LYFE Marketing
Philadelphia, PA, US
Eileen Zajac's Location
Philadelphia, Pennsylvania, United States, United States
About Eileen Zajac

I’m a seasoned digital marketing specialist pushing for greater results each day. From strategy to optimization, I love it all! 📊 In my sector, I specifically focus on social media management, social ads, pay per click, search engine optimization, and email marketing. In other roles I’ve led the annual marketing strategy, directed outreach marketing and more. 📸📲 Additionally, I’ve acquired intensive training in media production, emergent media, journalism, photography, videography, plus more! 📚 Between undergrad studies, field experience, and online certifications, I’ve been able to continually grow and adapt to the ever-changing world of marketing. 📈As an evolving marketer, I’d like to continue to keep learning wherever life takes me. 🧠💡

Eileen Zajac's Current Company Details
LYFE Marketing

Lyfe Marketing

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Senior Digital Marketing Account Manager 2 and Advanced Capacity Account Manager
Philadelphia, PA, US
Employees:
132
Eileen Zajac Work Experience Details
  • Lyfe Marketing
    Senior Digital Marketing Account Manager 2 And Advanced Capacity Account Manager
    Lyfe Marketing
    Philadelphia, Pa, Us
  • Lyfe Marketing
    Senior Digital Marketing Account Manager 2 / Advanced Capacity Account Manager
    Lyfe Marketing Sep 2024 - Present
    Atlanta, Georgia, Us
  • Lyfe Marketing
    Digital Marketing Specialist
    Lyfe Marketing Apr 2022 - Present
    Atlanta, Georgia, Us
  • Lyfe Marketing
    Senior Digital Marketing Account Manager
    Lyfe Marketing Aug 2023 - Sep 2024
    Atlanta, Georgia, Us
    ✔️ Maintained one of the lowest cancellation rates of the entire agency. ✔️ Attained a ROAS of 152 ROAS for a diesel rebuilder client ✔️ Maintained $39,000+ in client management fees (not counting 25k+ in ad spend budgets for multiple clients)✔️ LYFESaver of the month (4 times)✔️ Client ad campaigns resulted in 3+ ROAS within the first week of launching ads**✔️ Created social media calendars one month in advance / scheduled social media content✔️ Replied to comments and DM's for clients ✔️ Developed copy for social media ads and optimized social media ads using best practices ✔️ Long-standing social media ads accounts reached a 17+ ROAS each month **✔️ Client quadrupled FB page likes and IG followers in one month with social media ads **✔️ Maintained monthly ad spend for 25+ clients at a given time✔️ Performed keyword research for PPC ads and run effective Google Ads campaigns - long-standing client received 600+ leads in a month ✔️ Direct email marketing campaigns and ensure a smooth turnaround for bi-weekly e-newsletters and drip campaigns. ✔️ Perform, write copy, and schedule video content for Tiktok and Instagram Reels ✔️ Review clients' websites for tips on SEO improvement
  • Lyfe Marketing
    Digital Marketing Account Manager 3
    Lyfe Marketing Jun 2023 - Aug 2023
    Atlanta, Georgia, Us
    ✔️ Maintained $37,000+ in client management fees (not counting 25k+ in ad spend budgets for multiple clients)✔️ Client ad campaigns resulted in 3+ ROAS within the first week of launching ads**✔️ Created social media calendars one month in advance / scheduled social media content✔️ Replied to comments and DM's for clients ✔️ Developed copy for social media ads and optimized social media ads using best practices ✔️ Long-standing social media ads accounts reached a 17+ ROAS each month **✔️ Client quadrupled FB page likes and IG followers in one month with social media ads **✔️ Maintained monthly ad spend for 25+ clients at a given time✔️ Performed keyword research for PPC ads and run effective Google Ads campaigns - long-standing client received 600+ leads in a month ✔️ Direct email marketing campaigns and ensure a smooth turnaround for bi-weekly e-newsletters and drip campaigns. ✔️ Perform, write copy, and schedule video content for Tiktok and Instagram Reels ✔️ Review clients' websites for tips on SEO improvement
  • Lyfe Marketing
    Digital Marketing Account Manager 2
    Lyfe Marketing Nov 2022 - Jun 2023
    Atlanta, Georgia, Us
    ✔️ Maintained $34,000+ in client management fees (not counting 25k+ in ad spend budgets for multiple clients)✔️ Created social media calendars one month in advance / scheduled social media content✔️ Replied to comments and DM's for clients ✔️ Developed copy for social media ads and optimized social media ads using best practices ✔️ Long-standing social media ads accounts reached a 17+ ROAS each month **✔️ Client quadrupled FB page likes and IG followers in one month with social media ads **✔️ Maintained monthly ad spend for 25+ clients at a given time✔️ Performed keyword research for PPC ads and run effective Google Ads campaigns - long-standing client received 600+ leads in a month ✔️ Direct email marketing campaigns and ensure a smooth turnaround for bi-weekly e-newsletters and drip campaigns. ✔️ Perform, write copy, and schedule video content for Tiktok and Instagram Reels ✔️ Review clients' websites for tips on SEO improvement
  • Lyfe Marketing
    Digital Marketing Account Manager 1
    Lyfe Marketing Apr 2022 - Nov 2022
    Atlanta, Georgia, Us
    ✔️ Maintained $28,000+ in client management fees ✔️ Created social media calendars one month in advance / scheduled social media content✔️ Replied to comments and DM's for clients ✔️ Developed copy for social media ads and optimized social media ads using best practices ✔️ Long-standing social media ads accounts reached a 17+ ROAS each month ✔️ Maintained monthly ad spend for 20+ clients at a given time✔️ Performed keyword research for PPC ads and run effective Google Ads campaigns - long-standing client received 600+ leads in a month ✔️ Direct email marketing campaigns and ensure a smooth turnaround for bi-weekly e-newsletters and drip campaigns. ✔️ Perform, write copy, and schedule video content for Tiktok and Instagram Reels ✔️ Review clients' websites for tips on SEO improvement
  • University City Housing
    Campus Marketing Assistant
    University City Housing Aug 2021 - Apr 2022
    Philadelphia, Pa, Us
    ✔️ Managed a portfolio of over 80+ properties throughout University City in Philadelphia, PA✔️ Planned Seasonal Marketing Strategy ✔️ Performed B2B Direct Marketing ✔️ Developed and Follow Social Media Content Calendars ✔️ Managed Layout Inventory✔️ Contacted Vendors for Events, Projects, and Cross Promotional Opportunities✔️ Curated Monthly Resident Email Newsletter Campaigns (Constant Contact)✔️ Curated Weekly Prospect Email Blast Campaigns (Constant Contact)✔️ Graphic Design: Create Prints, Instagram Stories, and Hard Posts (Canva)✔️ Hosted Monthly Resident and Prospective Resident Events ✔️ Attended Housing Fairs (In-Person & Virtual)✔️ Maintained Reputation Management ✔️ Updated Advertisements Daily (Paid & Unpaid)✔️ Uploaded Content Across All Social Media Platforms: Instagram, Facebook, & TikTok✔️ Scheduled All Posts and Stories in Facebook Business Suite ✔️ Worked Collaboratively with the Marketing Team and On-Site Regional Managers ✔️ Tracked Lead Generation Weekly ✔️ Tracked Online Reviews✔️ Performed Outreach Marketing ✔️ Maintained a Relationship with Surrounding University City Academic Admissions Advisory Boards✔️ Completed Monthly Market Surveys✔️ Participated in Company-Wide Initiatives✔️ Compiled and Distributed Leasing Reports for Management
  • University City Housing
    Leasing And Marketing Liasion
    University City Housing Feb 2021 - Aug 2021
    Philadelphia, Pa, Us
    Leasing - ✔️ Communicated effectively with prospective and current tenants in person, over the phone, and by written correspondence (email, website, and social media)✔️ Conducted daily leasing activities (scheduling appointments, conducting tours, preparing and organizing lease paperwork)✔️ Generated several positive leads and secured leases✔️ Planned and hosted resident and prospective resident events ✔️ Performed project management tasks daily relating to periodic inspections, contract compliance, and other tasks duties to assist the property and leasing managers✔️ Turned over apartments during lease transition periods and assisted with move-in/move-out tasks. ✔️ Maintained incoming residents' move-in proceduresMarketing Liaison - ✔️ Hosted a promotional event that generated 20+ new prospects. We were able to turn some of those leads into residents! ✔️ Initiated and led an ongoing clothing drive throughout the 2021 summer term. We were able to donate 5 full boxes of clothing and shoes to the local Good Will✔️ Participate in a weekly marketing meeting with updates for the region ✔️ Generate organic content to be posted ✔️ Review the website for accuracy, additions, photo quality, and active hyperlinks✔️ Conduct outreach marketing (assist marketing with contacts and designing materials) ✔️ Increase resident volume for the region
  • So Rude
    Social Media/Marketing Intern
    So Rude Nov 2020 - Apr 2021
    ✔️ Created graphic design components to use for Pinterest, WordPress, Instagram, and other social media platforms✔️ Created Pinterest pins and developed their descriptions to drive traffic to the So Rude website and So Rude podcast links ✔️ Created social media captions to drive traffic to upcoming or live episodes ✔️ Created blog posts for the So Rude website based on podcast episodes or topics relating to the brand's focus on career, lifestyle, and health ✔️ Website SEO optimization ✔️ Researched potential guests and referred clients to the host of the So Rude podcast✔️ Collaborated on a collective content calendar ✔️ Shared new ideas and tips with the host that would generate more return visits from viewers/audience
  • Bloomsburg University Of Pennsylvania
    Covid-19 Pandemic Mass Communications And Media Internship Seminar
    Bloomsburg University Of Pennsylvania Jul 2020 - Aug 2020
    Bloomsburg, Pa, Us
    * Secured an internship with New Pace Productions in Ardmore, PA - this media company closed during the Covid-19 Global Pandemic* - anticipated learning more about videography and video editing ✔️ Accepted a virtual internship with the mass communications and media department of Bloomsburg University✔️ Curated several pieces of writing relating to the current issues and communication strategies within sports media ✔️ Completed this semester with a 4.0 GPA.
  • Bloomsburg University Of Pennsylvania
    Instructional Media Services Assistant
    Bloomsburg University Of Pennsylvania Feb 2020 - Jun 2020
    Bloomsburg, Pa, Us
    ✔️ Required to lend equipment to mass communications students and faculty ✔️ Clarified technical difficulties or media concerns ✔️ Worked closely with sports teams - broadcasting games and assisting events *This role unexpectedly ended early due to the Covid-19 Global Pandemic*
  • Self-Employed
    Freelance Content Creator
    Self-Employed Aug 2016 - Aug 2020
    Freelance Content Creation -✔️ Worked with several different organizations and individuals ✔️ Produced and edited sorority recruitment videos ✔️ Completed photoshoots for engagement announcements, save the dates, graduation pictures + more!Security Access Podcast - ✔️ Managed a podcast and created social media content for all social platforms ✔️ Engaged and interacted with viewers via comments, DMs, and email correspondence✔️ Gained 100+ downloads per every weekly podcast episode!
  • Planet Fitness
    Front Desk Associate/Sales Associate
    Planet Fitness Jun 2018 - Sep 2019
    Hampton, New Hampshire, Us
    ✔️ Maintained front desk - organized and filed company documents and greeted members ✔️ Conducted tours and gave a sales pitch at the end of every tour in efforts to sign a new member at our fitness club ✔️ Managed traditional customer service issues and members' account financial inquiries ✔️ Hand-washed machines and kept restrooms well-maintained✔️ Effectively communicated with deaf club members using knowledge from American Sign Language courses
  • National Radio Talent System
    Student Scholar
    National Radio Talent System Sep 2017 - Sep 2017
    Dallas, Tx, Us
    After attending the Confer Radio Talent Institute with the National Radio Talent System, I was forwarded a scholarship to attend a week-long convention in Orlando, Fl. for "The Ultimate Radio Show" where professionals from all over the country would gather to hold seminars for others in the radio industry. During my time there I was able to learn so many new concepts in the everchanging world of the radio industry and was able to talk to countless radio experts. I attended seminars for radio sales, advertising, on-air talent, etc. At the end of the week, there was dinner held in the main ballroom where they recognized prominent individuals in the industry and provided entertainment from big names such as Terry Sylvester (who sang long cool woman from "Remember The Titans" soundtrack), Mario Lopez (who is an established actor and partnered with PodcastOne), and more!
  • National Radio Talent System
    Student Scholar
    National Radio Talent System Jul 2017 - Jul 2017
    Dallas, Tx, Us
    The National Radio Talent System was an institution that invited students interested in the radio industry or other aspects of communications for a week-long seminar to meet professionals and learn different parts of the field. I was given a scholarship to attend the institute by submitting an essay to the program directors. The directors sent this opportunity out to students who would like to be considered for this program. The coordinators then picked students to join the week-long seminar by viewing some of the previous work that they had submitted. At the program, we were able to learn about all different aspects of the radio industry including on air talent, radio sales, and mixing. I was able to meet professionals in the field, create a professional air check, and create a podcast with two other students at the program. For the podcast, I was responsible for the social media management. I was required to create the social media accounts on multiple platforms, create content, post daily/weekly, engage with our audience, and manage the analytics.
  • Jumpers Indoor Fun Zone
    Party Host/Bounce Attendant
    Jumpers Indoor Fun Zone Jan 2015 - Feb 2017
    Bounce Attendant - ✔️ Greet children and guardians / Check-in walk-ins and parties ✔️ Supervise children at play / Uphold safety rules ✔️ Provide excellent customer service skills ✔️ Work with children with different disabilities and communicate effectively with them ✔️ Resolve any issues smoothly Party Host - ✔️ Welcome all party guests and keep the party on a strict timeline ✔️ Collect all gifts and distribute them to the correct guardians following the party✔️ Set up the cake, food, and other items prior to the party room celebration ✔️ Provide excellent customer service skills

Eileen Zajac Skills

Leadership Certified Radio Marketing Professional Writing Feature Writing Social Media Video Production Public Speaking Content Management Microsoft Powerpoint Communication Video Editing Google+ Photography Camera Operation Web Content Writing Videography Video Microsoft Office Microsoft Word Content Strategy Microsoft Excel Interpersonal Communication Marketing Adobe Lightroom Time Management Editing Wordpress Microsoft Outlook Customer Service Journalism Videography And Editing Final Cut Pro Interpersonal Skills Adobe Premiere Pro Management Teamwork News Writing Project Management After Effects Reporting Broadcasting

Eileen Zajac Education Details

  • Bloomsburg University Of Pennsylvania
    Bloomsburg University Of Pennsylvania
    Mass Communications And Media Studies

Frequently Asked Questions about Eileen Zajac

What company does Eileen Zajac work for?

Eileen Zajac works for Lyfe Marketing

What is Eileen Zajac's role at the current company?

Eileen Zajac's current role is Senior Digital Marketing Account Manager 2 and Advanced Capacity Account Manager.

What schools did Eileen Zajac attend?

Eileen Zajac attended Bloomsburg University Of Pennsylvania.

What skills is Eileen Zajac known for?

Eileen Zajac has skills like Leadership, Certified Radio Marketing Professional, Writing, Feature Writing, Social Media, Video Production, Public Speaking, Content Management, Microsoft Powerpoint, Communication, Video Editing, Google+.

Who are Eileen Zajac's colleagues?

Eileen Zajac's colleagues are Analiza De Guzman, Marcus Reddish, Kameron Richard, Clarice Revellame, Bianca Huether, Samantha Cothran, Mba, Kameron Richard.

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