As NIFA's Marketing Manager, I lead all marketing initiatives, combining strategic oversight with hands-on execution to ensure data-driven results. Highlights:• Developed and implemented a lead generation program resulting in conversion rates that exceed industry standards by 5%; designed a ChatBot to boost engagement and drive conversions• Collaborated in the planning and execution of an annual conference, resulting in a 38% increase in sponsor funding and 8% increase in attendance• Develop and execute comprehensive marketing strategies and department goals aligned with the organization's overall strategic plan• Enhance existing and create new partner recognition and development initiatives• Create and implement website and social media strategies to increase brand visibility, establish trust and drive conversions; ensure timely content updates while optimizing user experience (UX)• Led a full rebrand to update and strengthen overall branding and messaging; implement and maintain consistent organization-wide brand standards• Develop an annual marketing budget, ensuring effective resource allocation and cost efficiency • Lead the integration of marketing automation, oversee customer relationship management (CRM) systems to optimize workflows and performance while protecting data integrity• Develop an annual communications plan to find and share organizational success stories; create press releases and newsletters; manage media relations• Analyze marketing and communications KPIs to ensure data-driven decision-making• Lead audience research to gather insights and inform strategy• Lead regular information and training sessions, serving as a subject matter expert• Provide oversight and direction for vendors, fostering strong vendor relations• Serve as the organization's in-house resource on marketing and communications best practices and mass communication regulatory compliance

Highlights: • Built the annual strategic marketing and communications plan - Direct contributions showed a 25% increase in 2020 and remained strong - Local giving day event donations grew nearly 84% - Earned one of three $100,000 donations in a vote-based competition• Modernized logo and branding, including development and maintenance of organizational brand standards and writing style guide• Wrote, designed and coordinated production for personalized fundraising direct mail appeals, annual impact report, advertisements, website and social media content, marketing and promotional materials, quarterly newsletters and op-eds• Managed all aspects of the Center's social media presence• Served as the primary media contact, issuing press releases, fielding inquiries, coordinating interviews and maintaining media contact lists• Set strategy for and executed all special events promotion and publicity• Oversaw audience research and survey efforts to measure effectiveness of the organization's services, fundraising and marketing

Highlights:• Developed and implemented communication and marketing strategies• Created and produced all marketing and communications materials• Managed and maintained the Foundation's website• Developed and executed all social media strategy and content• Created, supported and publicized special events• Developed and maintained brand standards• Coordinated activities and strategy with the district and schools• Developed and adhered to an annual marketing budget• Measured and evaluated all marketing efforts and conducted audience surveys and focus groups• Cultivated relationships to increase press and media coverage of Foundation activities and events

Highlights:• Managed two direct reports and mentored student workers• Established and oversaw use of campus-wide brand standards, including development and maintenance of a visual identity system• Biannual design and coordination of Doane Magazine, a 34-page publication for alumni• Coordinated strategy and managed production of direct mail and promotional collateral for administration and departments across all levels of the institution• Designed and coordinated installation of building and environmental graphics, including a new basketball court• Coordinated quarterly seminars and presented on marketing and publicity strategies, branding policies and fundraising best practices• Trained student leaders on publicity and fundraising best practices• Launched two brand campaigns and new athletics marks and branding

Support all functions related to promotion of the press’s journals, including developing promotional materials, supporting social media initiatives, and maintaining website content.

Highlights:• Coordinated a website redesign; created and maintained website content• Assisted in the planning and promotion of annual and special events, including the Jazz in June festival and the museum's 50th anniversary gala• Designed a wide variety of promotional materials• Assisted in the development and presentation of grant proposals• Wrote press releases and coordinated with media• Managed social media accounts and weekly email blasts• Photographed products and events; edited media files for print and digital use

• Designed and published a monthly live music calendar • Established and maintained social media accounts • Created and sent weekly e-mail updates • Coordinated with the owners and website administrator to create and implement new website content and design • Established communications standards for social media accounts, weekly e-mails and the website • Monitored and replied to incoming messages on the bar’s general e-mail addresses • Edited and altered logos and graphics for print and web publication

• Composed and proofread e-mails, letters, publications and application materials for faculty, staff, students and employers • Designed invitations, programs, fliers, business cards, posters, postcards, instruction manuals, maps, forms and graduation tickets while adhering to university branding and design standards • Coordinated with the Director of Communications and printing vendors to ensure projects were produced on time and within budget • Updated and maintained the Career Services Office website • Designed and updated electronic event announcements displayed in the lobby • Coordinated on-campus interview programs twice each year, which involved managing individual interview schedules for as many as 40 employers • Assisted in the planning and execution of programming for students, including lunches, informational fairs, career shadowing programs, mock interviews and more • Provided assistance with custom career services management system software and videoconference equipment

• Coordinated with study managers across the country to accurately transfer and report study information, handling multiple reports simultaneously • Balanced company policy and processes with clinical reporting requests from clients • Managed an archive of original reporting documents and released copies of reports to clients, regulatory agencies and other departments • Developed and maintained a database of in-process and finished clinical reports • Implemented an electronic submission process, which reduced report production time • Coordinated with other departments to rewrite training plans and process flows • Composed and sent mass e-mails announcing reporting process changes

• Designed advertisements, brochures, books, a calendar, envelopes, fliers, invitations, magazines, newsletters, postcards, posters, stickers and more• Manipulated clip-art and photographs for use in publications• Coordinated with staff and vendors to ensure projects were produced on time and within budget

• Designed the overall look of the yearbook and created templates for staff members• Proofread layouts and copy• Assisted in the development and management of the budget and payroll• Hired and trained staff members• Managed as many as 21 photographers, writers and designers• Planned and coordinated regular staff meetings and retreats• Constructed and managed promotional booths at events• Developed an annual production schedule• Coordinated with staff and the publisher to ensure the yearbook was produced on time and within budget