Eileen Culleton Email & Phone Number

New South Wales, Australia

Homicide victim advocate calling for national law reform for mandatory life sentencing without parole for the crime of rape and murder. I am also calling for rape and murder to be a stand alone crime to reflect the gravity of the crime and to enable specific mandatory sentencing.I launched my petition on Change.org on the International Day for the Elimination of Violence Against Women and 16 Days of Activism on 25 November 2020. I encourage you to support my campaign by signing and sharing the petition.https://www.change.org/Life-For-Rapist-MurderersI also made submissions to the NSW Review into Sentencing for Murder and Manslaughter on 8 March 2019 and October 2020.

Byron Bay, New South Wales

I established Byron Bay Social Media as a social enterprise with a mission to help government, business and nonprofits leverage social media to build their brand and have a positive social impact.Services◾Social media strategy to build brand value and encourage brand advocacy through social good activities◾Stakeholder engagement management and creating positive connections with your communities◾Corporate social responsibility◾Responsible social media◾Reputation and risk management advice◾Social media training◾Support, coaching and advice◾Policy and guidelines◾Social media implementation◾Social media and web 2.0 for business continuitywww.byronbaysocialmedia.net.au

Brisbane, Australia

The Emergency 2.0 Wiki was a free global resource for using social media and new technologies in emergencies. An initiative of the Government 2.0 in Queensland Community of Practice and embraced globally, the Wiki helped build resilient communities empowered with the knowledge of how to use social media in emergency prevention, preparation, response and recovery. As CEO of the Emergency 2.0 Wiki I helped drive policy change globally to accelerate government use of social media in disasters. I advocated to ensure the United Nations Sendai Framework for Disaster Risk Reduction 2015:2030 – the global blueprint to build the world’s resilience to disasters – incorporated social media. My advocacy involved presenting at IDRC 2014, a disaster risk conference organised by the Global Risk Forum in cooperation with the United Nations Office for Disaster Reduction (UNISDR) to inform the new Framework. My presentation was sponsored by the Attorney-General’s Department Emergency Management Australia. As well as the presentation I submitted a research paper. The Wiki ceased operations in 2018. The Wiki is accessible via webarchive.orgResponsibilities (in collaboration with the board) included:Identifying aims, objectives, strategies, responsibilities, timelines and the resources required to achieve the Emergency 2.0 Wiki mission. Design, marketing, promotion and delivery of the Emergency 2.0 Wiki, its programs and services. Promotion and advocacy of the Emergency 2.0 Wiki, its mission, programs and services to relevant stakeholders and the general public. Recruiting, managing and motivating volunteersEstablishing alliances with relevant organisations to facilitate collaboration and knowledge sharing

Brisbane, Australia

Developed concept and approach for the Wiki ProjectEstablished and lead the Wiki Working Group to create a strategy and framework; create a draft Wiki for collaborative input; establish Reference Groups with global representation; build a profile locally and globally and launch the Wiki Developed a social media and governance frameworkEstablished an online presence via social media to raise awareness and support for the project utilising Twitter, Wordpress, LinkedIn, YouTube and SlideShare Developed the blog/website and wikiDeveloped and implemented marketing and communications strategyEstablished networks and alliances (local, national and international)Representation on industry consultation group for the development of an emergency smartphone app for youthSpeaker at Eidos Institute National Symposium - Using Social Media in Times of CrisisSpeaker at Smart Government Conference (Canberra)

Business change communications for the development and implementation of Council's ICT Strategy and Framework (including 5 year roadmap, ICT operating model and frameworks for portfolio delivery, governance, planning and budgeting and policies and procedures). Activities included stakeholder consultation and engagement, workshop facilitation, presentations and developing the intranet site and ICT Strategy Framework documents.Project managed Council's successful Social Media Pilot for multiple Twitter channels (SwitchNews, The Civic Centre, Ipswich 150 Events) - developed framework and guidelines (objectives and metrics, governance, management, risk assessment and mitigations, user guidelines) coordinated pilot reference group, ensuring shared learning, prepared report and recommendations for Council.Business change communications for the development, endorsement and implementation of a new Business Improvement Opportunity Process for Council. Activities included stakeholder consultation and engagement, business process modelling, developing governance frameworks and terms of reference and intranet site.Business change communications advice for numerous ICT projects including: DataWorks Upgrade, Business Intelligence and Reporting, Business Process Management (BPM) Project, Windows 7 Upgrade, Mobility Project, NBN Project.Developed internal communications strategy to promote the branch and its ICT activities throughout Council and to increase employee engagement within the branch.Developed an ICT Policy and Procedures Framework and Handbook (incorporating the use of social media).Developed a new intranet site for the branch.

Provided strategic direction and event planning. Project managed the development of BCCN’s website, including writing case studies and sourcing best practice corporate community investment resources to build knowledge and expertise of members.

Developed a sustainability policy framework and action plan to enable MSIT to integrate and embed triple bottom line sustainability principles and practices across all its operations.Developed and commenced implementation of a change management strategy to achieve organisational wide buy-in of MSIT's sustainability commitment.Developed and commenced implementation of an integrated external and internal corporate communications strategy to support the sustainability framework and action plan.

Developed an integrated external and internal corporate communications strategy to support MSIT's move to a statutory authority governance model and meet its business objectives.Online strategy incorporated the website, intranet, social media (YouTube, blogs, forums, chatrooms, podcasts, vodcasts), e-learning modules and e-employment services.

Developed and commenced implementation of an integrated marketing and communications strategy (online and offline) for the Office for Women to promote its services and initiatives to its stakeholders and raise its profile. Online strategy focused on redeveloping the website to provide an information hub for women, agencies, business and the media to access information, resources and news on women's issues and OFW programs. Included an online one-stop-shop resource centre for the Women in Hard Hats Program to support the social marketing campaign, promoting and profiling careers in non-traditional industries. Strategy also included the provision of e-learning modules such as financial literacy courses to improve women's economic security. Acting Coordinator for the marketing communications team which delivered flagship events and programs including International Women's Day, Women in Hard Hats program, Women on Boards strategy. Also wrote speeches for the Minister for Women.

Provided media and issues management advice and media relations services including advice and support to the Minister's Office, the Director General, divisions and internal clients.

Provided business marketing and communications services for clients including corporate positioning and reputation management, brand/product/service awareness, marketing strategies (including online), collateral development and production, media relations, issues management and stakeholder relations.

Graduate Diploma Of Education

Bachelor Of Arts, Journalism, Communications

Education record

Gov2.0 Conference: Web 2.0 and Social Media for Government: CEBIT (2009) Business Process Modelling Notation: Ipswich City Council (2008).