• Successfully launched digital marketing campaigns by collaborating with stakeholders and internal partners • Ensured smooth project execution by managing timelines, resources, and processes, and proactively identifying areas for improvement· Facilitated status calls to track progress, manage risks, and ensure on-time project completion• Drove adoption of new campaign tools and provided navigation support to demand generation marketing teams• Reviewed and approved project briefs and tracked activities via campaign planning automation tool• Assisted with development and maintenance of process documents in order to maintain consistency and share best practices across teams

• Increased Education Community registrations and software downloads by driving marketing campaigns for secondary and post-secondary education segments• Improved visibility of Education offerings through development and distribution of global marketing tools, including messaging, imagery, sales collateral, and digital assets• Managed and championed global education brand• Engaged students and educators by running quarterly responsive email nurturing campaigns• Supported product launches, global marketing competitions, and paid search and social media campaigns• Managed internal and external project resources and vendor relationships

• Supported multiple successful product launches and campaigns through management of sales collateral• Met challenging deadlines by maintaining project schedules and communicating closely with stakeholders• Provided account management services within an internal agency environment• Maintained compliance to corporate branding and style guidelines, as well as marketing best practices• Ensured client satisfaction by providing excellent customer service

• Promoted company’s services through management of direct mail and online lead generation programs• Communicated corporate messaging by developing content for marketing collateral and press releases• Coordinated public relations activities, including thought leadership program, speaking opportunities and press releases

• Communicated product messaging through coordination of marketing collateral development• Strengthened and promoted corporate brand through management of advertising activities• Managed public and analyst relations activities, including writing/editing press releases and whitepapers, coordinating media/analyst briefings and speaking opportunities, and supporting product launches and events• Managed fulfillment house, including monitoring collateral inventory and organizing promotional activities• Maintained consistency of brand and style guidelines as well as key messages for marketing activities• Managed and trained vendors (including advertising and PR agency) to support programs and deliverables• Refreshed and maintained accuracy of corporate web sites with coordination and review of web modifications• Provided tradeshow and event support to product and channel marketing teams

• Assisted with lead generation through coordination of mailings and tradeshows• Communicated sales metrics to key staff by producing and distributing lead generation and budget reports• Maintained budget by managing purchase order files and monitoring invoices and expenses• Coordinated development and printing of marketing collateral• Increased enthusiasm among key customers with co-coordination of user group activities

• Provided marketing services for client, including database management, telemarketing and survey work• Maintained efficient functioning of department using project management skills• Produced, updated and proofread reports

• Improved accuracy of data files by researching and analyzing labor market information• Increased company's resources by establishing industry contacts• Updated financial aid guide and provided data entry support