Global influencer strategy for the Netflix animated series Arcane.

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Defined strategy & operations to drive product adoption and creator success for creator-centric GTMs.

Designed the strategy & framework for programs that drive retention, growth and engagement for Twitch's global creator base.

Worked with prospective and current top tier partners/creators from various content genres and levels of production on their content and strategy for their streams on Twitch.

Part of the founding team of Playlist Live, an event that hosts three-day events for a Gen Z audience and features creators and influencers from YouTube, TikTok, Instagram, Twitch and Snapchat. Designed the creator experience, including hospitality, travel, events, scheduling, and all elements of the program (content tracks, panels, stage performances, workshops and sessions). Identified & booked creators, talent, influencers, celebrities, representatives, agencies, and brands to feature in content and programming. Piloted new initiatives & formats in collaboration with creators.

I oversaw production for a creator and influencer with over 375 million views and 8 million followers. I led brainstorms and creative direction while coordinating booking, schedules and budgets for productions, including marketing integrations for brands like Lenovo, Gap, bareMinerals, Unilever, Henkel and King. For these integrations, I made sure quality and creative integrity on all project deliverables was maintained.As Ingrid's production partner, we worked together on new business ventures + developed and produced new series for her channel (including Sense of Self, which was featured in collaborations with Barack Obama and Bill Gates).

I produced 100 episodes of the Ladies Who Lunch podcast. Ladies Who Lunch premiered in the Top 10 on iTunes and was featured in the New & Noteworthy section.In addition to producing, I worked with agencies and brands to secure ad placements and directed the hosts / creators’ execution of each placement. Brands include: Glossier, Lola, Audible, True Religion, FabFitFun, RXBar and more. I led the creative direction of the podcast while using analytics to make sure I understood the audience and how best to reach them.

District Lines, an AKT company, is an online shopping network and is home to the official stores of thousands of creators, musicians, pop culture brands and more.At my time at District Lines, I developed and maintained relationships with 75+ creators and influencers (ex: Smosh, Jenna Marbles, Dan and Phil). Together, we created merchandising and branding strategies for their channels and brands that generated over 8 million dollars combined per year. I secured exclusive merchandising deals with 5 of the top MCNs (multi-channel networks), allowing AKT to become the #1 retailer of creator merchandise in the world.I managed a team of account managers in addition to supervising the customer support staff and owning escalations. I also co-produced the first nationwide creator tour, the Dial Up Tour, which was promoted by Live Nation.

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