Corporate and Executive Marketing Communications Leader | Content Strategist | Writer for B2B Tech CompaniesI develop corporate and executive marketing communications strategies, focused message maps, and compelling content. Then, I design and implement crossfunctional programs and campaigns to drive those messages and that content deep into external and internal audiences using PR, digital and event channels. I am passionate about researching and writing about global technology and social trends and their impact on the world at large as well as specific industries.How I can help your company:I specialize in helping B2B technology companies tell meaningful stories using language that is interesting and understandable. The more complex the story is, the better--I'll figure out a way to simplify it. If you have too many corporate, product, and service messages, and you need to put some structure around them, or if you don't have any at all, I'm up for those challenges, too. Through listening and research, I will:• Get to the heart of what matters by sorting through the competitive landscape and your existing language to develop powerful, high-level messaging• Reach your audience with the right content at the right stage of their journey with integrated, cross-functional, multi-channel communications programsTechnologies and trends I've written about:5G | AI | algorithmic bias | Atlassian tools | augmented reality | automation | autonomous vehicles | chatbots | cloud | cobots and robots | computer vision | connected cars | corporate culture | deep fakes | DevOps | facial recognition | the future of work | the gig economy | insuretech | IoT | IoMT | IT security | ITSM | machine learning | managed services | natural language processing | peer-to-peer | SaaS metrics | wearablesDeliverables I've developed:Articles | Blog Posts | Buyers’ Journeys | Case Studies | Collateral | Customer Personas | Integrated Marketing Communications Campaigns | Keynotes | Message Maps | Presentations | Product Names | Value Props | Videos | Website Content | White Papers | Tardy Slips | Just Kidding | Are You Still Reading This? | Let's ConnectHaleyComm.com
Listed skills include Integrated Marketing Communications, Content Strategy, Program Development, Project Management, and 43 others.