Eileen Chang Email & Phone Number

San Francisco, CA, US

US

As an external faculty member and coach for McKinsey's Asian Executive Leadership Program, I'm honored to support hundreds of Asian executives as they journey through topics of leadership and identity. Through facilitation of intimate peer groups and large-group teaching, I co-create an environment where Asian executive leaders of diverse backgrounds can.

Oakland, California, US

Alongside a mighty team of badass women coaches, I support women leaders to step into their power and raise their influence in the workplace, elevating their own careers and changing how we as a society approach leadership.

I coach ambitious professionals to step into their unique genius, so they find greater purpose and alignment in their work and help create the world they want to see. Visit www.eileen-chang.com or reach out if you would like to explore working together.

Berkeley, CA, US

At the Haas School of Business, I do 1:1 coaching and group facilitation work with MBA students and alumni to:* Align their job search and career strategy to their strengths, values, and purpose* Get clear on their personal and professional story and use storytelling as a tool to build their network and explore opportunities* Learn and practice high-impact.

I help brands gain and grow customers by understanding their target customers, crafting powerful positioning and messaging that connects the offering to what customers care about, and delivering actionable customer insights that help product, sales, and marketing teams improve their strategies. I do this through:Market & Customer ResearchDesign and execute.

San Francisco, California, US

Oversee product marketing for all client segments on Upwork:- Lead cross-functional client segmentation and research initiative to align marketing, sales, and product organizations on future acquisition and roadmap strategy- Oversee development of product and brand positioning for established and emerging product lines and client segments- Collaborate as a.

San Francisco, California, US

On 5/5/15, Elance-oDesk became Upwork: The Earth-Sized Talent Pool. Upwork is a new name, and also a new platform for connecting businesses with talented professionals, faster and more easily than ever before.Upwork (formerly Elance-oDesk) is the world’s largest freelance talent marketplace. As an increasingly connected and independent workforce goes.

Mountain View, CA, US

Strategically market the E-O product and brand to acquire and engage new/emerging customers:- Define/execute positioning and launch strategy for new products, programs, and strategic initiatives- Influence product/policy direction through customer insights and analysis; represent the "voice of the customer"- Lead cross-functional initiatives in close.

OO

Drove new customer acquisition as the owner of oDesk's marketing website: - Optimized the site for conversion using A/B testing, web analytics, user research, and user-centered design- Managed a multi-stakeholder agile development team to continually build and test new features and content- Led creative team through an end-to-end redesign of oDesk's Home.

Los Angeles, CA, US

Defined ModCloth’s loyalty strategy in key phases: 1) benchmark competitors, 2) segment customer base and identify loyal segments based on purchase and behavioral analytics, 3) conduct user research to understand attitudes and motivations, 4) pilot tactics to increase purchase and engagement via A/B site/email testing.

San Jose, CA, US

Worked with eBay's World of Good team to define a strategy for extending principles of sustainable commerce to the core eBay.com platform. Engaged decision makers across business units to identify product and marketing opportunities that aligned customer needs, business priorities, and social/environmental considerations.

Managed Hotwire's Customer Relationship Management (CRM) strategy, focused on retaining Hotwire's most valuable customers. Worked cross-functionally with partners in customer operations, marketing, and product management to: - Develop and brand a new loyalty program - Launch new products, service policies, and marketing campaigns designed to retain and.

Boston, MA, US

Strategy consultant for companies in biotech, airlines, consumer/retail, and private equity. Experienced in the following:- New product branding and positioning- Customer/market research and insights- Business and operational growth strategy- Market sizing and revenue forecasting- Commercial due diligence and valuation

New York, NY, US

Worked in lending operations and marketing strategy for a non-profit microfinance organization providing small business loans to U.S.-based micro-entrepreneurs. Helped redesign company website, resulting in 20x increase in online loan applications and 25% increase in total loans disbursed.

Shanghai, CN

Developed and taught school-wide technology curriculum for a private international elementary school (160 students, from preschool through Grade 5).

Mba

Mba Exchange Program Fall 2011

Ba, History