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• UX PRODUCTS & SERVICES EXECUTIVE • Elevating UX strategy, UCD, and digital products to transform the user experience and enable long-term business and product success.I drive user-focused innovation aligned with business and client priorities. I provide B2B and B2C solutions for SaaS, mobile, desktop, and web applications across a wide range of industries and markets. My work enables:>> Rapid MVP, faster time to market.>> Annual recurring revenue, up to 106% increase.>> +142% SaaS business.>> +300% digital platform use.>> 154% Net Retention Rate.>> Expanded market share, user base, and engagement.I consistently uncover connections, possibilities, and untapped opportunities. My teams appreciate my generosity, empathy, and transparency as we dig into the research and apply user-centered design to create customer-focused, scalable design systems, processes, and best practices.I shape and extend the vision across a diverse product portfolio, cohesively aligning design to enable impactful, integrated products and user experiences. Select projects include:• DESIGN TENETS • Evolved product with streamlined design. Improved agility on PLM platform with design system. Scalable design and development framework.• END-TO-END UX STRATEGY • Added features to tap into previously unrecognized use cases. Developed reusable components and frameworks. Discovered a new persona (critical to sales) and friction points.• B2B PRODUCT DEVELOPMENT • Increased product adoption, use, and revenue by designing document repository product. Evaluated research, hired outside team for design sprint, and added tracking and complex permission-ing.• UX AVIATION SAAS TOOL • Created market-leading SaaS mobile and desktop product for plotting routes and filing flight plans. Launched MVP and incrementally added features.• FINTECH SAAS / TRADING APP • Developed B2B offering for commodities traders, centralizing data to inform trading and investing strategies.• EDTECH FEATURES • Evaluated design, tech, and tools to integrate with existing products. Captured market share due to increase in remote learning. Introduced video conferencing through user touch points. Streamlined set up / support of virtual classrooms.______________________I am geeked by talking about:Design Strategy • Product Lifecycle Management • User-Centered Design • User Experience (UX) • IoT • Desktop / Mobile / AR • Information Architecture • Interaction Design • Prototyping & Iteration • User Experience Design • User Interface Design (UID) • Global Cross-Functional Team Leadership
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Owner And PresidentEileen Hoff DesignKirkland, Wa, Us
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Owner/ PresidentEileen Hoff Design 2022 - PresentI currently offer consulting services to small and medium-sized companies to level up product design and development, product UX testing, and UX strategy. Acknowledging design as an evolving process, I drive continuous improvement throughout the product development lifecycle. • Create user-focused digital products and platforms that engage users and drive growth.• Adeptly manage numerous, overlapping priorities across functions and organizations. • Consult on user research, contextual inquiry, design thinking, UX strategy, UCD, testing, product design, and project management.• Build and develop high-performing product design teams: User Research, Design Systems, Visual / UX Design, and Design Operations.Proficient in Figma, Axure, Photoshop, Confluence, JIRA.Fluent in AI Product Design.
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Vp Digital Product DesignHoughton Mifflin Harcourt 2019 - 2022Boston, Massachusetts, UsI provided creative direction as well as product and design leadership for the delivery of world-class digital UX. I communicated and advanced the LMS integration strategy and outlined the product / services roadmap and associated UX. I led teams conducting surveys and studies to uncover market and user needs. I translated the product strategy into workflows and information architecture for a centralized teaching system – platform. I also introduced processes and frameworks aligned with Lean / Agile.• Established and led global 4-practice UX team: User Research, Design System, Visual / UX Design, and Design Operations. Crafted mission and defined UX principles and guidelines. • Formed User Research & Design Council. Introduced user research and testing group.• Updated resourcing model to cut costs. Streamlined design work with smaller team via manual tracking and prioritization system.• Developed and launched the design process, now expanded across all platform designers / product teams. • Directed the build and evolution of a grading system and report for user testing data. • Spearheaded new CMS. Designed workflows and UX to accelerate content creation. Developed unified JIRA workflow for UX touchpoints. -
Svp Product DesignPtc 2016 - 2018Boston, Massachusetts, UsI built and directed a global product design organization, providing solutions in alignment with business objectives and strategy. I determined the design strategy and operating plan for all core products. I also led design workshops to improve user experience and support product strategy.• Created and oversaw a 4-practice design organization (User Research, Interaction Design, Visual-UI / Design System, and Design Strategy). • Planned, developed, and deployed a design system to streamline product creation and design throughout the organization. Introduced style guide, UX design pattern library, specifications, and standards.• Spearheaded UX Index to score products and UX improvement strategy for each release.• Introduced Design Thinking program. • Championed the creation of a Unified Builder project, a codeless app for product development related to internet of things (IoT), virtual reality (VR), and augmented reality (AR). -
Vp User Experience Products And ServicesIntralinks 2015 - 2016New York, UsI established and led 4-practice design operation aligning design and UX strategy across desktop, web, and mobile. I also managed vendor relationships, RFP processes, and 3rd-party operations. • Incorporated telemetry within products to analyze usage and drive efficiencies.• Cut support calls and improved SaaS product offering by developing self-service white label customization tool. • Introduced product design to revamp platform and product offering in partnership with product and development teams. -
Director Of User Experience Products And ServicesIntralinks 2014 - 2015New York, Us
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Principal User Experience DesignerThe Weather Company, An Ibm Business 2010 - 2014Brookhaven, Georgia, UsI spearheaded the user-focused transformation within product design and development leveraging UCD methods and processes. • Directed UI design for weather briefing and flight planning/tracking products (desktop, mobile and web) for the commercial aviation industry. • Led platform design leveraging weather information for data-led decisioning among commodity traders of Natural Gas and Electricity (desktop, mobile and web). -
V.P. User ExperienceAxis Technology Llc 2004 - Oct 2010Boston, Ma, UsHere, I founded and led the UX Team. I established and updated the design process and methodology for the delivery of best-in-class front-end solutions for large and mid-size FinTech clients and their customers. I also performed usability testing and heuristic analysis to develop specifications.• Worked with top clients: Fidelity Investments, Bank of America, Mellon Bank, First Marblehead, and more. -
Principal Information ArchitectNetnumina 2000 - 2004UsIn this early role, I optimized interactive design by collaborating with visual designers, content developers, web developers, and clients to organize web information for smooth navigation and user experience.
Eileen R. H. Skills
Eileen R. H. Education Details
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Moore College Of Art And DesignCommercial And Advertising Art/ Illustration -
Tufts UniversityHci - Human-Computer Interaction
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University Of Massachusetts - BostonVocational High School And Secondary Business/Vocational-Industrial/Occupational Diploma Program
Frequently Asked Questions about Eileen R. H.
What company does Eileen R. H. work for?
Eileen R. H. works for Eileen Hoff Design
What is Eileen R. H.'s role at the current company?
Eileen R. H.'s current role is Owner and President.
What is Eileen R. H.'s email address?
Eileen R. H.'s email address is ei****@****hco.com
What is Eileen R. H.'s direct phone number?
Eileen R. H.'s direct phone number is +178137*****
What schools did Eileen R. H. attend?
Eileen R. H. attended Moore College Of Art And Design, Tufts University, University Of Massachusetts - Boston.
What skills is Eileen R. H. known for?
Eileen R. H. has skills like User Experience, Information Architecture, Usability Testing, Interaction Design, User Interface Design, User Scenarios, User Experience Design, Wire Framing, Usability, User Centered Design, Heuristic Evaluation, Visual Design.
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