Eileen L Wong Email & Phone Number

New York, Ny, Us

Focus: Business Development & Strategic partnerships | Digital and Integrated marketing strategy and planning | Innovation services to Tech and Social Enterprise Start-Ups| Fortune 1000| Private Equity/investment Advisory. Engagements include: • Global Auto Manufacturer: Strategy & Commercial Innovation Consultant – Conducting innovation and opportunity roadmapping on Future/SMART Cities, The Future of Aging and Climate Change as it relates to Automaker’s universal technology agenda. • Global Investment Group and MarTech Portfolio Start-Up – Strategic planning and business development/partnerships for U.S. market entry of social commerce SaaS.• RefineAI – Business Development and Strategic Partnerships for Techstars backed A.I. video content insights and analytics start-up. Includes partnership strategy development (SAP, Publicis Gp), growth strategy and planning, sales and customer relationship planning, etc.

San Diego, California, Us

CancerPath is a navigation services platform that provides education, guidance and support to cancer patients as they journey through the complexities of treatment and care. At the heart of Cancer Path’s mission is our fundamental belief that everyone should have access to cutting-edge cancer therapies.

Lizzy Care is a digital coaching and care management platform for memory care. We help families through every step of the memory care journey using a unique blend of care management and technology.

Boston, Massachusetts, Us

Cranford, Nj, Us

The Able Channel (OTT) serves vital content for the 150 Million health challenged and disabled Americans and their caregivers whose need for critical information goes largely unmet. Senior Advisor to CEO on capital raise and global brand and media partnerships (includes healthcare).

Principal Consultant with focus on:(1) Led Salesforce Alliance Partnership to identify and drive joint partnership opportunities targeting WPP and Wunderman North America agency client network. Spearhead strategic Go-to-Market initiatives in Health Life Sciences and Insurance.Key responsibilities include: • Salesforce Evangelism amongst internal and external senior executive stakeholders• Cross-functional relationship management and collaboration across North America and Global• Sales and revenue forecasting• Strategic planning including go-to-market strategies and solutions• Commercial and financial analysis/modeling, strategic proposal lead (RFPs), etc.(2) Led business development for digital transformation enterprise and system integration consulting across WPP (incl. sister media agencies) and Wunderman North America agency clients in key verticals - Health Life Sciences, Insurance, CPG, Entertainment, Automotive, Travel/Leisure and Tech/Internet

New York, Ny, Us

As part of executive leadership team, pivotal in building SaaS social media mar tech start-up from ground-up to acquisition with 150% YOY increase in sales revenue. • Led business development and strategic partnerships with global media/digital agencies (WPP, Omnicom, Epsilon) and BtoC Fortune 500 clients (incl. Mondelez, Mars, Bayer, Ebay, Walmart, Pepsico) • Led brand repositioning, developed and commercialized go-to-market strategies and marketing/sales communications planning and activation. • Implemented best practices for social media campaign activation and analytics for lead clients.Sverve was acquired by Bloglovin' in 2016. It was a leading SaaS social influencer marketing technology and services platform that digitally connected agencies and brands with targeted influencers and activates campaigns end-to-end with 24/7 tracking, social content and social channel distribution analytics.

New York, Ny, Us

Client engagements focused on helping businesses to navigate challenges with growth especially when faced with disruptions emanating from emerging technologies and complex market force changes. Engagements included: • Development of new commercial strategy and roadmap implementation for clean tech turnaround• Capabilities innovation for SaaS tech company• Connected car future customer experience with global auto manufacturer.Special Project Office is a strategy design firm. Our multi-disciplinary team has extensive experience in systems strategy, business model design, commercial and marketing/sales strategy, financial and risk modeling. Clients have included IBM, Google, Microsoft, Citi, SK Telecom, Pfizer, Philips, The World Bank, The United Nations and USAID.

Provided strategy, digital/integrated marketing strategy & planning, business development and client management services to global media agencies, technology and health life sciences companies, innovation consultancies, private equity and start-ups. Clients incl:- IBM| Coach|?WhatIf! Accenture| Cigna| Philips Global|Havas|Collabrium Advisors. Key engagements: (1) IBM/Havas Worldwide Digital (New York) – Group Strategy DirectorFocused on IBM global digital initiatives – build and re-design a global digital demand generation strategy and roadmap integrating web and social into overall campaign planning and go-to-market strategies across key IBM customer verticals (Retail, E-Commerce, Manufacturing, Health Life Sciences)(2) Philips Global/Interpublic Group/Jack Morton Worldwide (Beijing and Shanghai) – Senior StrategistDrove strategy and planning for Philips CEO and Board of Management global leadership innovation summit across healthcare, consumer, manufacturing verticals. Managed strategic planning between all agency teams and senior Philips global executive management teams in Amsterdam HQ, London and China.(3) Entelos, Inc. (San Francisco) – Interim CMO AND Senior Advisor to CEO and COORe-positioned corporate brand mission and product portfolio with subsequent redesign of all marketing/sales communications and planning. Re-designed global business development and go-to-market strategies for biomarker Entelos A.I. products(4) Coach USA (Hong Kong) – Senior Digital Strategist serving Coach USA’s Asia regional team. Executed digital strategies across Coach’s retail, e-commerce, experiential, social, etc. in five APAC markets – Hong Kong, Taiwan, Singapore, Korea and Malaysia.

New York, Ny, Us

Operational management and fund-raising for VC backed music video streaming tech start-up. Lead and negotiated content acquisition and strategic partnerships with major music labels - EMI | Sony | Warner | Universal.

Beverly Hills, Ca, Us

• Lead integration of a newly acquired experiential marketing practice from Clear Channel Communications. • Managed cross-functional teams based in New York and London driving all global business development and strategic partnerships. Provided thought leadership in developing and implementing best practices amongst IMG global consulting account teams in U.S. and China. • Generated 200% incremental revenue with multi-million dollar new client business including GE, EcoMediaCBS, J&J.• Led global account teams on integrated marketing, digital strategies and planning for IMG consulting clients - J&J/McNeil Consumer, GE Healthcare, Transportation and Energy, Visa, EcoMediaCBS.

Stamford, Connecticut, Us

• Co-led integration of newly acquired shopper marketing services agency (formerly Co-Options). • Focused on business development and strategic media/sports/entertainment/retailer/ healthcare partnerships and led account management teams for specific clients - J&J/McNeil Consumer, The National Guard, HP-Microsoft Sequel Server partnership, Live Nation, Olympics, NASCAR, FIFA. Generated 150% new business revenue YOY.• Served as agency Evangelist, created and built internal senior stakeholder relationships with sister Interpublic Group agencies, collaborating on global multi-million dollar new business wins.• Tapped by global CEO to develop growth and revenue strategy for Octagon China practice.

Apex, North Carolina, Us

Partnered with two Kraft Heinz marketers and built a start-up shopper marketing agency with CPG and retail clients. Company was subsequently acquired by Octagon (Interpublic Group) December 2003.• Strategic Partnership and Retail Channel development – Negotiated, secured, and managed major retail partnerships including CVS, Walgreens, Kroger, Publix, Jamba Juice, Live Nation• Led sales and project management teams. Responsible for growing agency’s primarily CPG and Retail client base – Hasbro, Nestle, P&G, Kraft Heinz, General Mills, J&J, Viacom, Mondelez

Dea (M.A.), Economics

Ba, Economics/Political Science