Eileen Maclay Case Email & Phone Number

Castle Rock, Co, Us

Using my wealth of agency experience to disrupt the industry with the world’s first full-service agency marketing collective, I deliver leadership that focuses on deepening engagement and communication between client and agency. Being able to bring my experience in field marketing, field sales, experiential marketing, shopper marketing, and integrated marketing campaigns allows me to share new perspectives with clients & brands who are looking to think differently about how they speak to and engage with customers. Most importantly, I can help them navigate how best to win with their customers and make the register ring. I’m adept at identifying & managing the right resources that need a seat at the table, and I’m excellent at keeping projects running on-time, on-budget, and delivering on KPIs. My experience includes marketing in highly regulated industries such as tobacco, alcohol, and CBD. I’ve been successful managing teams that deliver creative & effective solutions when there are many roadblocks to creative freedom. I tell all my clients on day one- “I’m here to make you look good. That’s my job. I'm here to listen, ask questions, provide thought leadership, and most importantly, meet your objectives to acheive your goals.” I love what I do and I love making my clients shine and be successful!

Denver, Co

– Coordination and oversight of account, strategy, and creative teams for the development of best-in-class integrated marketing campaigns including print POS, and radio as well as digital tactics including digital POS videos, web/email banners, blogs, and Gas Station TV, to enable purchase experiences across the consumer journey for RJ Reynolds brand, Vuse– Responsible for delivering the client experience & leading energetic account teams for the long-range planning and execution of experiential programs for clients such as Shell, RJ Reynolds, General Mills, Colgate, Charlotte’s Web, E&J Gallo, American Express, P&G, Lenovo, Nestlé USA, Western Union– Confidently negotiates with client, strategically partners with procurement as needed– Identifies & engages agency resources from creative, digital, shopper, strategy, analytics & technology to ensure client programs thrive through innovation– New business development: Net new & core client growth

At Geometry we believe that experiential is where culture meets commerce. This is where we live. We design experiences that make powerful emotional connections to drive action. To make meaningful, lasting connections with our brands' consumers, we take human insights and combine them with our vast data network to make sure we are reaching consumers at the right moment, at the right place, at the right time. We do this through immersive experiences, pop-ups, mobile tours; live sampling & demos: In-store, At store retailtainment, out of store; buzz awareness stunts; tradesheow activation (B2C & B2B); Content creation; Influencer activation

Greater New York City Area

Account team and business lead responsible for long range planning and execution of Experiential, Field Marketing, and Shopper Marketing programs for clients such as General Mills, Shell, E&J Gallo Winery, American Express, Blue Cross Blue Shield, Beam Global, Western Union, Lenovo, SC Johnson, Nestlé USA, and Unilever.

Greater New York City Area

Managed field marketing and experiential marketing programs for clients such as Nestle, Western Union, and American Express. Responsible for managing the day-to-day client relationships for each brand, budget management, program development and execution oversight, and delivery of ROI analysis upon program completion.

Greater New York City Area

Managed the implementation and execution of field marketing and experiential marketing programs in the Mid-Atlantic region for Nestlé, Iams/Eukanuba, and American Express. Responsible for hiring, training, and managing a team of 40+ Field Marketing Representatives across five markets.

Greater Philadelphia Area

Provided conceptual program development leadership for clients such as OkiData Printers and Domco Flooring. Worked closely with the Account Director to develop client marketing plans, and sales force marketing materials for OkiData that focused on restaurant and real estate vertical markets. Creative development of OkiData’s restaurant and real estate trade show booth signage, collateral, and promotions. Trade show management (logistics and execution).