Eileen Mathews Email & Phone Number

United States

Torrance, CA

• Develop strategy and lead all creative for Acura Sales Teams nationwide, including developing dealer communications, concepting and producing original content and optimizing a comprehensive digital hub for all product.
• Lead creation of creative content for existing Maritz Automotive clients
• Lead pitch efforts for all Automotive division opportunities

Playa Vista, CA

• Led development, production and delivery of engaging, original custom video solutions for advertising partners based on Yahoo data, Sales insight and 20 years of creative experience within the on-air, digital and.
• Pre-Sale Development: Creative collaboration with Storytellers editorial counterparts, Sales leads and Solutions Strategists to develop video content pitches and proposals that resonate with brand partners – both for.
• Sales Pitches: Travelled with Sales to agencies and clients to showcase concepts and provide in-the-room concept brainstorming for further partnership engagement
• Production & Post Production: Managed and oversaw production of all video content with third party/in-house studio teams for quality and editorial assurance, met deadlines for campaign delivery and oversaw production.
• Led, established and maintained relationships with third-party production studios and Hollywood creators for concept ideation and execution ensuring Yahoo had access to the best ideas from leading creators
• Managed Production Services Agreements with legal and production partners, Global Approval Matrix with fin ops, PO process with procurement to ensure timely payment to production partners

West Hollywood, CA

• Established and managed the Integrated Marketing team responsible for all stages of strategic development and creative execution of revenue-generating, cross-platform branded entertainment solutions
• Communicated and shepherded strategy across On-Air and Digital Sales, Marketing, Programming, Development, Production, Research and Social teams to ensure that all co-branded ideas are aligned across the Oprah Media.
• Grew and strengthened agency and client relationships by leading network capability presentations and ideation sessions in key client meetings
• Ensured all projects meet both the advertisers and OWN’s brand objectives while maximizing the client investment and minimizing production costs
• Pushed creative boundaries by brainstorming new opportunities so advertisers can continue to find added value when partnering with OWN
• Drove 200% increase in online revenue by leading a first ever annual strategy for digital integrated marketing initiatives

• Led a bi-coastal team in the development of innovative marketing programs to drive on-air and digital revenue for the network
• Directed Effie Award winning campaign for P&G Secret Clinical program
• Established and defined role as the creative conduit between ad sales, programming and marketing
• Utilized unique skill-set to create custom opportunities for various partners (P&G/Toyota/IKEA/Whirlpool/Microsoft/Mars/etc)
• Elevated the creative level of co-branded opportunities and initiatives for advertising partners across all platforms

Greater Los Angeles Area

Concepted, wrote, produced and directed commercial campaigns and online content for clients such as Target, Always, Cotton, Lifestyles Condoms and television networks like Spike, Comedy Central, MTV, OWN, A&E, etc.Staff writer on various awards shows including: 2010 MTV Movie Awards, 2010 Peoples Choice Awards, 2011 Spike Video Game Awards, 2011 Young.

Managed Bi-Coastal motion graphics company coordinating 20 fulltime employees, 3 sales reps, bookkeeping firm as well as up to 40 freelance employees at any given time.Organized and executed multiple multi-million dollar accounts while managing production budgets, schedule and staff HR issues.Ensured positive client experience by acting as primary account.

Wrote, produced and directed promotional spots for new and established series, as well as numerous media tie-in campaigns with Paramount, Pepsi, Revlon, Virgin Mobile and many others.

New York, NY

Conceptualized and produced promotional spots for new and existing series including relaunch campaign for MTV.COM, new programming including Sorority Life, Fraternity Life and Surf Girls as well as Public Service Announcements for MTV’s Pro-Social Fight For Your Rights initiatives including Mental Health Awareness, Anti-Discrimination and Sexual Health.