Eileen Mcglone Email & Phone Number

Huntington, NY, US

Melville, NY, US

• Recruited to create campaign and content operations for increased awareness of our printing hardware, workflow and security solutions.
• Manage Content and Campaigns team and oversee Marketing Technology Projects, marketing agency and various content vendors
• Work closely with business leaders to plan and execute digital marketing strategy and operational plan from concept through implementation.
• Accountable for social media, content development, email campaigns display and advertising.
• Habitually collect and track online success indicators, interpret and report lead and sales conversion rate, cost per acquisition, click through rates, and ROI.
• Design, build and maintain social media presence for Workplace Technologies and Services business unit.

• Consulting for senior leadership teams at companies that outsourced their marketing functions. Established marketing multi-channel marketing campaigns for business owners that defined their brand identity, promoted.
• Brightline LLC: Adtech innovator: Developed comprehensive product marketing plan for the launch of new digital TV product. o Assist in the development of key metrics and performance indicators to measure overall.
• MSC Industrial Supply: Global industrial equipment manufacturer and distributor o Worked closely with service teams, sales/business development, PR, product management, and other marketing managers to achieve goals
• Nassau Candy: Leading Candy Manufacturer and Food Distributor o Developed digital marketing strategy and built expert digital marketing team from ground up to position company as specialty confections and fine foods.

Melville, New York, US

• Reported to GM of Commercial and Industrial Division. Recruited to manage two multi-functional business units in establishing and driving key business building activities: digital marketing campaigns, website redesign.
• Increased web enrollments by 148% in the first year. Grew unique visitors by 124% from 2009 – 2012
• Drove website page views from 1,732M to 2,482M in two years
• Led all marketing efforts for new market entry into clean energy vehicles with Evrgreen product development from ideation to execution, resulting in signing four major accounts worth $3MM.
• Developed channel marketing programs with exclusive partners Ford, Toyota, Volkswagen, BMW, and Honda for $2B increase in ROI over prior year.
• Managed team of 4 Marketing Managers, Two Creative Directors and One Creative Specialist

Kempele, FI

• Health and Fitness technological innovator and heart rate monitor manufacturer
• Developed, executed, and managed integrated marketing initiatives including email campaigns generating $2 million in incremental revenue among health clubs, wellness centers, medical facilities and retail locations.
• Managed team of (8) eight marketing technologists

Isando, Gauteng, ZA

Master'S Degree, Business Administration

Aas, Business Economics

Bachelors Degree, Business Economics