Eileen Mcglone Email & Phone Number

Huntington, Ny, Us

Melville, Ny, Us

Recruited to create campaign and content operations for increased awareness of our printing hardware, workflow and security solutions. • Manage Content and Campaigns team and oversee Marketing Technology Projects, marketing agency and various content vendors• Work closely with business leaders to plan and execute digital marketing strategy and operational plan from concept through implementation. • Accountable for social media, content development, email campaigns display and advertising. • Habitually collect and track online success indicators, interpret and report lead and sales conversion rate, cost per acquisition, click through rates, and ROI.• Design, build and maintain social media presence for Workplace Technologies and Services business unit.• Create digital content and campaign plan for new product launches for software and hardware products. • Closely survey industry trends with Gartner, IDC and Keypoint Intelligence and track marketing innovations with Forrester/SiriusDecisions • Drive record breaking traffic, engagement and conversions through integrated digital marketing strategy that includes SEO, mobile app creation,, email, social advertising and the use of Marketo automation technology. • Develop tactical digital marketing plans including campaigns, social programs, and content creation relevant to various business objectives • Monitor lead conversion working closely with Business Development team and Salesforce.com presenting quarterly performance and opportunity reports to executive management

Consulting for senior leadership teams at companies that outsourced their marketing functions. Established marketing multi-channel marketing campaigns for business owners that defined their brand identity, promoted their individual services and generated sales including social media campaigns and website redesigns. •Brightline LLC: Adtech innovator: Developed comprehensive product marketing plan for the launch of new digital TV product. o Assist in the development of key metrics and performance indicators to measure overall financial performance and provide foundation for continuous improvement. •MSC Industrial Supply: Global industrial equipment manufacturer and distributor o Worked closely with service teams, sales/business development, PR, product management, and other marketing managers to achieve goals•Nassau Candy: Leading Candy Manufacturer and Food Distributor o Developed digital marketing strategy and built expert digital marketing team from ground up to position company as specialty confections and fine foods company.

Melville, New York, Us

Reported to GM of Commercial and Industrial Division. Recruited to manage two multi-functional business units in establishing and driving key business building activities: digital marketing campaigns, website redesign, branding, ecommerce, social media, product launches, packaging, and new market development. Spearheaded $300k project to replace outdated “brochure” website with full-service ecommerce platform.● Increased web enrollments by 148% in the first year. Grew unique visitors by 124% from 2009 – 2012 ● Drove website page views from 1,732M to 2,482M in two years● Led all marketing efforts for new market entry into clean energy vehicles with Evrgreen product development from ideation to execution, resulting in signing four major accounts worth $3MM.● Developed channel marketing programs with exclusive partners Ford, Toyota, Volkswagen, BMW, and Honda for $2B increase in ROI over prior year. ● Managed team of 4 Marketing Managers, Two Creative Directors and One Creative Specialist

Kempele, Fi

Health and Fitness technological innovator and heart rate monitor manufacturer• Developed, executed, and managed integrated marketing initiatives including email campaigns generating $2 million in incremental revenue among health clubs, wellness centers, medical facilities and retail locations across the U.S.• Managed team of (8) eight marketing technologists

Isando, Gauteng, Za

Master'S Degree, Business Administration

Aas, Business Economics

Bachelors Degree, Business Economics