Eileen Mullen Email & Phone Number

York, Pa, Us

York, Pa, Us

York, Pennsylvania, United States

• Leads the development of the annual marketing strategic plan for the internal marketing team.• Responsible for oversight of brand uniformity throughout the organization.• Primary point of contact for marketing, advertising, and print collateral requests.• Manages the design, printing, and delivery of bank publications and other printed materials• Designs and coordinates communication materials needed for customer events, associate events and initiatives, trade shows, and sponsorships.• Manages the design, ordering, budget, and inventory of promotional items across business lines.• Develops copy for marketing materials and bank publications.• Creates and designs digital content for website, digital advertising, and email marketing.• Work collaboratively with all departments to provide support that helps contribute to higher levels of revenue for the organization• Aids in the coordination and planning of special events and trade shows.• Coordinates and maintains online company store.• In my tenure at Traditions Bank, I have supported the opening of four out of eight bank branches.

York, Pennsylvania Area

• Played a key role in the bank’s rebranding and renaming initiative, ensuring that all departments and branches received updated collateral and signage on schedule while balancing diverse needs across the organization. Worked with various vendors (third-party products, print, signage, promotional items, etc) to ensure updated materials were produced on time, in accordance with new brand guidelines.• Leading graphic design projects, from concept to completion, to create impactful visuals and collateral for various campaigns.• Managing the design, printing, and delivery of bank publications, ensuring project timelines and budgets were met through vendor coordination.• Providing engaging content for the bank’s website, social media, and branch digital signs.• Working closely with the compliance team to ensure all marketing materials comply with regulations. • Creating and coordinating communication materials for customer and associate events, trade shows, and sponsorships.

York, Pennsylvania Area

Providing support to the Marketing Director in the area of graphic design for all forms of printed and electronic media.Design of merchandising, advertising, and proposal materials with brand consistency. Including quarterly newsletters, customer mailings, rack cards, logos, billboards, debit cards, invitations, and postcards.

Lancaster Area, Pennsylvania

Provide graphic design expertise to all entities of Fulton Financial Corporation based on established brand standards.Work with consultative and line of business teams on creative aspects for projects, including print and web.Coordinate production of materials with consultative teams, printers and promotional companies.

Design of print materials, including but not limited to, sell sheets, direct mailings, print advertisements, logos, audio and video packaging, labels, and corporate identity piecesOversee layout and production of multiple monthly catalogs Produce website banners, pop-ups and performed basic maintenance of various company websitesProduction of five monthly interactive virtual catalogs Knowledge of pre-press and productionVoted Employee of the Month, December 2008

Design of print advertorials and website advertisements for mulitple accounts, including American Express, DHL, The History Channel, BP and ChevronDesign and layout of event invitations, email blasts and promotional pieces Creation of powerpoint presentations

Advertising And Marketing Communication Strategy

Bs, Fine Arts/Graphic Design/Art History