Eileen P. Monesson, CPC is a founder and the CEO of PRCounts, llc – the Brand Engagement Company. The firm is dedicated to positioning its clients as thought leaders.With more than thirty-five years of experience working with accountants and other professional service providers, Eileen is a results-focused senior marketing, PR, and communications professional with a proven ability to identify and capitalize on market opportunities to drive brand recognition, capture new clients, and accelerate revenue growth. Ms. Monesson is a skilled leader, coach, motivator, trainer, and team-builder who pioneered programs and initiatives that delivered exponential ROI.Key Areas of Leadership & Expertise: Strategic Marketing, Brand Engagement, Marketing Planning, Project Management, Marketing & Public Relations, Branding, Collateral Development, Seminar & Presentation Development, Event & Meeting Coordination, Teambuilding & Leadership Coach, Thought Leadership, Training & Development, Corporate Communications. www.PRCounts.com

Instructor of graduate and undergraduate business courses: Strategic Marketing, Public Relations, Management, Communications, Tourism, Leadership, and Compensation and Benefits

Strategic marketing planning, practice development and public relations. Spearheaded firm-wide, niche and personal marketing plans that increased revenue $6M in 5 years. Orchestrated marketing and PR programs which generated 12% annual growth. Devised personal marketing plans for partners/principals/managers which generated +15% in new business, Motivated team of 65 to embrace firm's marketing culture which resulted in the firm being named Business of the Year by NJ Biz. Produced marketing programs and collateral in-house, saving $100K in annual outside fees.

Developed a Local Strategic Marketing Plan Which Resulted in 12% Annual Growth in Two Offices, Designed and Implemented Direct Marketing Programs, Implemented a Client Relationship Management System, Conducted Sales and Marketing Training for the Partners and Team.

Developed and implemented the firm's marketing Plan. Created corporate image pieces, maintained the firm's web site, developed advertising, public relations and direct marketing programs.

Designed brochures and other collateral for various clients, including Ocean County College. Developed and implemented direct mail and Internet campaigns, conducted market research to assess client needs and the effectiveness of their marketing programs

Conducted market research to assess client satisfaction and needs, rresearched and analyzed the profitability and effectiveness of programs producing $10 Million in annual sales, managed the sales team in all functions concerning client relations.

Maintained and supported 18 account relationships which represented $4.5 million in annual sales revenue, marketed cash management systems to major commercial banks, developed sales/marketing plans and training programs for clients which resulted in a 30% increase in revenue