Eileen O'Rourke Email & Phone Number

California, United States

Santa Clara, California, Us

San Francisco, California, Us

San Francisco, Ca, Us

Developed marketing communications programs for existing customers in vertical industries to ensure successful adoption of DocuSign solutions. Engage customers in Success campaigns customized to unique interests of each industry to educate and reinforce their purchase and success with DocuSign, and identify and help seed cross-sell/up-sell discussions for additional solution use cases to expand the DocuSign footprint within existing accounts.

Palo Alto, Ca, Us

Manage Portfolio Marketing programs for VMware product line business units - Storage and Availability (vSAN), Cloud Platform (vSphere), and Cloud Native Application products. Develop annual global marketing plan and budget working with solutions and product marketing leaders, corporate marketing, regional marketing and partner marketing teams. Determine marketing mix strategy and allocate resources for each product and work with Go-to-Market execution teams to deliver programs that achieve business unit goals. Guide and advise in-region marketers on customizing plans to meet regional goals. Identify cross-portfolio marketing opportunities and integrate product messages and offers within larger solutions marketing campaigns i.e. Software-Defined Data Center, Public/Hybrid Cloud, Mobile Desktop, etc.. Develop personnas, define customer journeys and create compelling content and digital marketing to improve the customer experience and accelerate the awareness-to-purchase lifecycle. Manage quarterly business review (QBR) effort to measure marketing program effectiveness against goals and present to business unit leaders.

San Mateo, Ca, Us

Responsible for brand marketing, awareness, demand generation and partner marketing for this start-up developer of object storage software. Executed awareness (paid and earned), field marketing, and lead generation programs that grew lead database and contributed to sales opportunity pipeline. • Developed customer acquisition and lead nurture campaigns to support inside-sales team prospecting. • Managed product launch activity including analyst, press and digital promotion programs, including co-marketed launch of new OEM storage appliance with Lenovo.

San Jose, Ca, Us

Integrated marketing communications consultant for Cisco Services and Service Provider lines of business. Planned and managed marketing strategy and program execution for all stages of the customer lifecycle from awareness to advocacy. Developed original thought-leadership content, demand generation and lead nurturing programs and sales enablement programs and tools all aligned to deliver an optimized customer experience.• Aligned Service Provider cloud messaging to new Cisco corporate cloud story• Executed digital promotions for Video product launch• Co-developed Account Based Marketing pilot across global regions• Led Cisco Services lead generation campaign development for the services portfolio

San Jose, Ca, Us

Responsible for managing Cisco's Data Center Virtualization and Cloud Services Go-to-Market programs with Strategic Technology partners including EMC, VMware, NetApp. Led development and execution of marketing communications program for Professional and Technical Services offered with Virtual Computing Environment (VCE) and Flexpod converged infrastructure products. Deliverables included joint messaging and brand development, customer-facing marketing tools, digital sales training programs, plus Go-to-market launch activities (events, public relations, analyst relations and digital marketing) to drive awareness and built demand for solution.

As Marketing Director reporting to the CEO, I was responsible for corporate marketing communications strategy, demand generation and product marketing programs for this 30-person start-up (SaaS-based content management).Corporate & Brand Marketing• Successfully rebranded and relaunched Astoria from an on-premises enterprise license software vendor to a Software-as-a-Service provider of content management solutions.Customer Acquisition• Developed demand generation programs for horizontal and vertical markets and acquired MQL for sales using industry research, original content, custom events (digital and live), outbound email marketing, social media and advertising.Solutions Marketing & Expansion• Developed Pilot solutions marketing programs to test entry into new industry sectors - scaling aerospace solutions expertise to reach healthcare and hi-tech manufacturer accounts.

Jena, De

Served in progressive marketing roles - from Product Marketing Manager, to Partner Marketing Manager and Field Marketing Director for this Germany-based e-commerce and content management software vendor.

B.A., Communications, Journalism

M.B.A., Marketing