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@cigna.com
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Eileen Casey is listed as Strategy Leader | P&L Owner | Marketing Officer | Product Management Leader | Transformative Product Development | Strategic Partnerships | Entrepreneur | Designs Strategies and Structures That Drive Growth at Distinctions Growth Strategies, LLC, based in Greater Hartford, United States, United States. AeroLeads shows a work email signal at cigna.com, phone signal with area code 860, and a matched LinkedIn profile for Eileen Casey.
Eileen Casey previously worked as Managing Partner at Distinctions Growth Strategies, Llc and Vice President, National Strategic Partnerships at Cigna. Eileen Casey holds Mba, Marketing And Finance from W. P. Carey School Of Business – Arizona State University.
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AeroLeads found 1 current-domain work email signal for Eileen Casey. Compare company email patterns before reaching out.
I am an energetic leader and people manager with a passion for Strategy, Product Management and Marketing. I have broadly demonstrated the agility needed to define new paths and drive decision-making on complex issues. I have directly managed, trained, and coached employees, and also led cross-functional teams of over 100 associates. Some highlights include:Strategy, Product, and Marketing Leadership• Designed and launched an alternative go-to-market strategy through strategic partnerships, including events, marketing campaigns (email, direct mail, web, social media), and exploratory product development• Founded a marketing and strategy consulting company for mid-sized and small businesses focusing on company strategies and reimagining brand positioning• Developed the strategy structure, and managed the development, of a Group division’s product strategy• Constructed the product marketing section of GE’s multigenerational strategy process for 4 products• Led iterative, online, market research to identify customer insights and product/experience design. Identified communication method and timing preferences. Delivered opportunity indexes, personas, customer journeys, and high fidelity wireframes• Drove early-stage product innovation process. Uncovered customer insights through primary and secondary research. Applied consumer insights from research to develop positioning that resonates with consumers and organically develop concepts• Managed, trained and hired associates.Transformational Product Development and Product Management• Increased target market by 20% of AARP’s customer base by simultaneously launching 8 products• Led transformative product development that was reported to the financial markets on a monthly basis• Product managed a suite of 6 Group Insurance products, a portfolio of 30 Personal Lines products, and single group product linesHonors and Distinctions • Selected by International Strategy to be a speaker on the Customer of Tomorrow at their annual Marketing and Distribution Conference• Represented Prudential on an international sales and marketing committee for 4 years• Chosen by leadership to represent Group Division in the Customer Office on Financial Wellness launches• Named inventor on an insurance patent filed by Travelers• Selected as a speaker for industry conferences on marketing strategy development• Drove development of training leveraged across the Prudential enterprise as a best practiceSpecialties: StrategyProduct ManagementProduct MarketingPeople ManagementCoaching
Listed skills include Product Management, Competitive Analysis, Strategy, Business Development, and 14 others.
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A career timeline built from the work history available for this profile.
Tailored strategies and structures that drive growth through product, marketing, strategic partnerships, and process.- Business consulting services: Leading strategy planning, product development, change management, tactical planning, quick hit strategies, competitive analysis, market research and initiative leadership. - Marketing services: Crafting.
Bloomfield, CT, US
Designed and launched an alternative go-to-market strategy through strategic partnerships, including an overall partnership strategy. Created a veteran vertical, a retail vertical, and initiated and managed cross-category partnerships. Built the partnership team from the ground up.Hired, trained and managed a team of 5 to develop new partnerships and.
Newark, New Jersey, US
Selected to represent Group Insurance on financial wellness initiatives. Led product management work to explore entering a new line of business In Customer Office:Represented Group Insurance on the Job Switcher LEAP initiative. Led employer/employee ethnographic and concept design research, including audience builds, personas, opportunity indexes, Journey.
Newark, New Jersey, US
Directed product management of 6 product lines in the Advanced Products area of Prudential's Group Division. Managed strategy and global governance for multinational pooling. Developed product and strategy views for my product suite.Led a risk reduction initiative for the Group Division on an enterprise program. Developed a training program that was.
Provided marketing and strategy consulting. Assisted companies in making proactive decisions that improve top and bottom-line performance and in driving strategy through the marketing materialDeveloped strategic and memorable marketing - flyers, brochures, websites, advertisementsDeveloped Strategic Plans - Analysis of External Forces, Industry, Product.
New York, NY, US
Drove early stage product development and innovation process, using a stage gate structure. Applied consumer insights from research to organically develop concepts that are tested with consumers to measure their value on 4 criteria, including ability to drive switching. Responsible for emerging trends, strategic product positioning, concept evaluation.
Hartford, CT, US
Director, Strategic Business DevelopmentDirected multiple major product development programs, yielding hundreds of million in revenue (up to $14,000,000 in cost), from strategy through implementation and marketing – included funding and justification, primary/secondary market research and voice of the customer (VOC), competitive analysis, product.
Norwalk, CT, US
Applied Six Sigma Blackbelt tools to address major business priorities. Led cross-functional teams to profitably focus on VOC, Cost Benefit Analyses and customer Critical To Quality (CTQ). Accountable for team performance, work product, quality net income and coaching.Led two teams to analyze the high-level impact of HIPAA, a massive piece of legislation.
Norwalk, CT, US
Directed two cross-functional teams (15 people) to manage two product lines yielding $155 million in annualized revenue. Led strategic planning, product development, positioning, competitive analysis, field product training and communication. Managed disability reinsurance relationship. People manager.Drove development of Product Strategies—analyzed.
OO
Managed product specialist area for group insurance division with 5 products (Life, STD, LTD, Dental, Stop Loss and Small Group) and over $300 million in revenue. Managed strategic product planning and development, competitive analysis, promotion, positioning, and industry research. Managed multiple matrix reporting relationships. People manager.Managed.
Examined the Bank's risks and opportunities associated with commercial lending to businesses.Forecasted financial statements. Performed trend analysis. Examined collateral positions.Identified expense cuts and revenue opportunities for small, struggling businesses.Semi-weekly presentations to the Chairman of the Board, CEO and other top management members.
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Eileen Casey works for Distinctions Growth Strategies, LLC.
Eileen Casey is listed as Strategy Leader | P&L Owner | Marketing Officer | Product Management Leader | Transformative Product Development | Strategic Partnerships | Entrepreneur | Designs Strategies and Structures That Drive Growth at Distinctions Growth Strategies, LLC.
AeroLeads has found 1 work email signal at @cigna.com for Eileen Casey at Distinctions Growth Strategies, LLC.
AeroLeads has found 1 phone signal(s) with area code 860 for Eileen Casey at Distinctions Growth Strategies, LLC.
Eileen Casey is based in Greater Hartford, United States, United States while working with Distinctions Growth Strategies, LLC.
Eileen Casey has worked for Distinctions Growth Strategies, Llc, Cigna, Prudential Financial, Distinctions Market & Strategy Services, and Travelers.
You can use AeroLeads to view verified contact signals for Eileen Casey at Distinctions Growth Strategies, LLC, including work email, phone, and LinkedIn data when available.
Eileen Casey holds Mba, Marketing And Finance from W. P. Carey School Of Business – Arizona State University.
Eileen Casey is listed with skills including Product Management, Competitive Analysis, Strategy, Business Development, Management, Program Management, Product Development, and Strategic Planning.
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