Eileen Casey Email & Phone Number

Tailored strategies and structures that drive growth through product, marketing, strategic partnerships, and process.- Business consulting services: Leading strategy planning, product development, change management, tactical planning, quick hit strategies, competitive analysis, market research and initiative leadership. - Marketing services: Crafting positioning and marketing strategies, executing tactics, and developing partnerships.

Bloomfield, Ct, Us

Designed and launched an alternative go-to-market strategy through strategic partnerships, including an overall partnership strategy. Created a veteran vertical, a retail vertical, and initiated and managed cross-category partnerships. Built the partnership team from the ground up.Hired, trained and managed a team of 5 to develop new partnerships and manage a portfolio of external partnerships (Initiated and implemented 7 new partnerships. Evolved 7 existing relationships). Partnerships included programs and exploratories for events, marketing campaigns (email, direct mail, web, social media), and product development exploratories. Led business development, program design, contracting, relationship management, implementation, performance monitoring, program evolution, and budgets for partnerships. Developed partner evaluation templates and processesDrove a large-scale evolution of a partnership involving substantial cross-divisional and cross-enterprise work to explore, with subject matter experts, opportunities involving product, customer experience, care improvements, and new digital marketing programs that drove enrollment opportunities to multiple distribution channelsCollaborated with distribution and matrix partners to drive enrollments and retain customers through partnership programs that leverage all channels, telesales, broker, feet on the street, and onlineWorked cross-functionally across the division to coordinate partnership growth strategy and execution of strategy with other areas. Worked across the enterprise to leverage existing knowledge and coordinate cross enterprise impacts.Drove growth opportunities within existing and expansion markets the with a focus on both short term and long term opportunities.

Newark, New Jersey, Us

Selected to represent Group Insurance on financial wellness initiatives. Led product management work to explore entering a new line of business In Customer Office:Represented Group Insurance on the Job Switcher LEAP initiative. Led employer/employee ethnographic and concept design research, including audience builds, personas, opportunity indexes, Journey Maps, HiFi wireframes, and final concept designs.Represented Group Insurance on the Beneficiary Services LEAP initiative. Assisted in developing and gaining approval on business rules to support Beneficiary nurture outreaches. Gained Product approval to launch outreaches and communications with customer segments and categories. Ensured development of a Distribution feedback loop.In Group Insurance:Led Product work to explore entering the stop loss market. Evaluated partner to support entry, including roles/responsibilities, contract initiation, processes and more. Designed an innovation pipeline approach. Across Product, led a team to define Product's initial 2020-2022 desired customer outcomes for a transformation initiative. Working across the division, led development of a customer point of view document that will enable project sequencing decisions, define value propositions, and inform strategic trade-off decisions. Included crystallizing the problems we are solving, the solutions, the audience-specific outcomes and feature-specific outcomes.In the International Division:Gave a panel speech on the Customer of Tomorrow at their annual Marketing and Distribution conference.

Newark, New Jersey, Us

Directed product management of 6 product lines in the Advanced Products area of Prudential's Group Division. Managed strategy and global governance for multinational pooling. Developed product and strategy views for my product suite.Led a risk reduction initiative for the Group Division on an enterprise program. Developed a training program that was leveraged across the enterprise as a best practicePartnered cross-functionally to address product and process changes needed to improve the marketability of the product and address changing market dynamics. For example, adjusting underwriting rules to improve pricing and risk decisions.Represented Prudential on an external partner's Sales and Marketing Committee. Collaborated with insurers from Germany, France, the UK, Holland, Belgium and other countries. Worked together to provide international marketing and sales advice on a broad array of topics for this multinational pooling network that partners with Prudential. Supported the distribution area in the over 100 life mid market segment and the 5000+ large case segment with presentation reviews, product training and product information. Developed positioning and content for marketing material and white papers.Led Product Management of: Multinational Pooling (Life and Disability) Captive Reinsurance (Life and Disability) Retiree Life Buyouts Life Insurance Continuance Funds Additional Premium Accounts Contractual Special ReservesResponsibilities Include: Product Management Strategy International Sales and Marketing Committee Value Proposition and Positioning Product Updates Standard Product Operating Procedures RFP Responses Marketing Content

Provided marketing and strategy consulting. Assisted companies in making proactive decisions that improve top and bottom-line performance and in driving strategy through the marketing materialDeveloped strategic and memorable marketing - flyers, brochures, websites, advertisementsDeveloped Strategic Plans - Analysis of External Forces, Industry, Product, Competition, Consumer and Distributor Needs/Changes, Company Performance, Goals and ObjectivesDeveloped marketing plans and positioning documentsDeveloped product management process and scoreboardsCoached product development and implement product development processConference speaker at the Connecticut Convention Center and the NYC Waldorf Astoria on strategy development and strategic marketing approaches

New York, Ny, Us

Drove early stage product development and innovation process, using a stage gate structure. Applied consumer insights from research to organically develop concepts that are tested with consumers to measure their value on 4 criteria, including ability to drive switching. Responsible for emerging trends, strategic product positioning, concept evaluation, plus some communication reviews & patent work. Managed Leadership Development Intern.Created and led Product Development Emerging Trend Team to assess trends that are beyond the day-to-day business results and provide a forward looking view of upcoming business impacts and opportunities. Topics included Connected Home Technology, Collision Avoidance, Safety, etc. Developed external strategy view including economic factors, market size/growth, consumer and distribution trends, competitive changes, etc. Applied work to develop strategic product positioning.Led Gate 1 Team to measure concepts on strategic fit and perceived market attractiveness. Managed the Gate 2 process to validate market attractiveness with consumer research. Formalized the Gate 2 review process. Managed intern to streamline the system that housed concepts, briefs and tracking. Identified as a “named inventor” on a patent that is pending filing.

Hartford, Ct, Us

Director, Strategic Business DevelopmentDirected multiple major product development programs, yielding hundreds of million in revenue (up to $14,000,000 in cost), from strategy through implementation and marketing – included funding and justification, primary/secondary market research and voice of the customer (VOC), competitive analysis, product definition, underwriting, pricing, forms, internal and shareholder communication, operations, claims and marketing. Updated AARP (a $2B block) to ensure product development met this major partner’s expectations. Directed countrywide product life-cycle management (grow, maintain, fix, exit) for a $100,000,000 specialty block. Managed Product Managers. Drove a strategic program, expanding market by 30% and yielding $150,000,000 in new yearly revenue. Whole scale rate structure, rate and forms revisions. Consolidated several projects to gain efficiencies. Approximately 70 employees on the program (over 100 people, including outsourcing.) Expanded target market by 20% of AARP’s customer base, by leading the Robust Customer Strategy, a multi-channel development program of 8 new and enhanced toy products (boats, ATVs, etc.) Implemented the 8 products simultaneously, in a new system, under an accelerated timeline.Improved homeowner eligibility by 9 points (from 82.6 to 91.5%) during 2004 to meet our contractual obligation to AARP and avoid $225K in penalties. Increased revenue by $1.5M.Achieved $7M increase in unanticipated net income with a rate increase in the Umbrella product.Managed direct employee personnel issues and hired and trained employees.

Norwalk, Ct, Us

Applied Six Sigma Blackbelt tools to address major business priorities. Led cross-functional teams to profitably focus on VOC, Cost Benefit Analyses and customer Critical To Quality (CTQ). Accountable for team performance, work product, quality net income and coaching.Led two teams to analyze the high-level impact of HIPAA, a massive piece of legislation impacting almost every department in the division. Created high-level overviews of the regulations, led brainstorming sessions to determine potential impact and recommend strategic directionIdentified a $695,000 duplicate budget item in an IT Bullet Train cost-takeout project.Coached Electronic Transaction project. Created business scoping matrices identifying the project’s impact for three businesses. Managed vendor review process for many HIPPA software and consulting services.Drove development of Request for Information (RFI) for Mapping Software and for Consulting – considered “Best Practice” RFI for use across several GE businesses. Drove design of Criteria-Based Matrix for vendor selection. Drove selection of partners through evaluation requirements of mapping software, consultant and clearinghouse vendors.

Norwalk, Ct, Us

Directed two cross-functional teams (15 people) to manage two product lines yielding $155 million in annualized revenue. Led strategic planning, product development, positioning, competitive analysis, field product training and communication. Managed disability reinsurance relationship. People manager.Drove development of Product Strategies—analyzed internal and external influences, product performance and competitive landscape. Proposed overall direction.Managed product performance - sales, quoting, closing ratios, A/Es, ROE, persistency etc.Led development of Dashboards to track the quality of process improvements and vendor savings.Developed Strengths/Weaknesses/Opportunity/Threats priority matrix (SWOT) as well as product leverage points, benchmarking, etc. for GE’s MGP3 strategic planning process.Participated in rate studies on 4 product lines - involved SIC, area, market and benefit analysis. Led team to develop a targeted marketing approach for Long Term Disability (LTD.) Participated in Inforce Reviews on 3 products – team assessed product performance and market dynamics. Developed sales growth scenario analysis for a 4th Inforce Review.Directed major product re-engineering, involving 4 product development projects. Merged Short Long Term disability contracts — into one disability contract. Managed rollout of a 5th project.

Oo

Managed product specialist area for group insurance division with 5 products (Life, STD, LTD, Dental, Stop Loss and Small Group) and over $300 million in revenue. Managed strategic product planning and development, competitive analysis, promotion, positioning, and industry research. Managed multiple matrix reporting relationships. People manager.Managed and trained product specialists and research department.Drove strategic product plans for entire division—covered financial product performance, market size, external factors, customer and competitor trends, distribution and planning.Managed aspects of Sun Excel Stop Loss product development. Outlined needs and responsibilities, analyzed competitive offerings, and created training presentation. First year net earnings—$1M.Created promotional campaign and training for LTD Sun Traditional Series. Led cross-functional team to produce detailed competitive contract analyses for Long Term disability. Created best practice competitive template for other product lines. Managed cross-functional team to develop and introduce new LTD Sun Select product. Developed research and promotion for Total Disability Management product for strategic alliance.Created formal survey/focus group material with product team. Drove creation of collateral material.

Examined the Bank's risks and opportunities associated with commercial lending to businesses.Forecasted financial statements. Performed trend analysis. Examined collateral positions.Identified expense cuts and revenue opportunities for small, struggling businesses.Semi-weekly presentations to the Chairman of the Board, CEO and other top management members.

Mba, Marketing And Finance

Ba, Economics

Master Of Business Administration - Mba

Master Of Business Administration - Mba

Master Of Business Administration - Mba

Master Of Business Administration - Mba