Eileen Casey Email & Phone Number

New York, Ny, Us

• Responsible for expanding revenue with universities and financial firms• Negotiate pricing with clients to secure profitable deals while ensuring customer satisfaction and loyalty.• Built relationships with stakeholders to upsell new products and facilitate trials• Monitor market trends, competitive activities, and client feedback to find business opportunities and recommend strategic initiatives

Caregiving of a family member. I used the time to upskill and learn about innovative sales and marketing strategies. This enhanced my communication skills and gave me new ideas for go-to-market strategies. I joined sales, marketing and partnership communities and grew my network by 50%. I knew people mostly in professional services, and I was able to increase my connections in the technology space and learn the nuances of a new industry.

Amsterdam , North Holland, Nl

• Developed and executed B2B Go-To-Market campaigns for fund administration services and capital markets offerings in North America.• Collaborated with internal communication teams and external agencies to create engaging content for marketing plans.• Managed e-mail campaigns using Marketo and implemented digital strategies to drive brand awareness and lead generation.

Completed marketing projects for U.S. Trust, Bank of America Private Wealth Management ●Updated over 300 advisor bios to ensure they are compliant with regulatory guidelines to prevent expirations on marketing materials needed for prospecting●Facilitated migration from internal marketing platform into Broadridge as part of a key initiative to integrate an automated procedure to update advisor bios and websites

Provided marketing and business development assistance to increase revenue. ●Helped organize and find sponsors for events and conferences. My efforts led to increases in event revenue. ●Worked with PRMIA to expand their corporate partnerships and sponsorship revenue. ●Other projects included website editing to improve SEO and UX and UI. ●Serve as a brand ambassador to firms seeking to obtain new business.

Oo

Hybrid marketing and client services role to promote fund administration services to hedge and private equity funds. ●Created marketing strategies to reach new clients and referral sources which led to increased revenues. ●Developed and maintained an extensive network among law, accounting and other providers in the alternative asset space throughout the United States. ●Attended numerous industry networking events to source new business and to create brand awareness.

London, Greater London, Gb

Responsible for marketing equity and fixed income products to institutional investors●Updated 15 consultant databases on a quarterly basis ●Managed special projects and collaborated with product managers, writers and compliance to strengthen product and firm wide answers for use in proposals and databases

New York, Ny, Us

Worked in marketing to create RFPs to manage fixed income, equity, or balanced fund accounts of institutions, public sector organizations such as unions, pensions, endowments, and high net worth individuals●Provided tailor-made detailed answers to specific requests concerning investment strategies and product performance for consultants and internal sales groups