Led US consumer launch strategy & execution for the Janssen COVID-19 Vaccine and market development efforts for the RSV vaccine• Responsible for Janssen COVID-19 Vaccine consumer marketing including strategy, web, and marketing materials through launch, re-launch post-FDA pause, and 3 additional label updates under the accelerated Emergency Use Authorization period• Developed cohesive strategy and streamlined unbranded vaccine education efforts across global, US, comms, and corporate equity teams• Led adult RSV consumer market development efforts and crafted third-party partner activation and unbranded campaign strategy

Led HCP media planning and omnichannel communication efforts for the respiratory and insomnia portfolio• Developed segmentation strategy, customer journeys, and campaign messages for new BELSOMRA® positioning • Led non-personal launch efforts for new Alzheimer’s insomnia data to help drive an estimated +12% in Rx volume by year end• Launched digital campaign to announce new pediatric dose for ASMANEX® and DULERA®, growing Rx share without a sales team

Led media planning & communications development, worth $18MM, for the cold, cough, flu and eye portfolio• Re-staged Adult SUDAFED® with new head congestion positioning, improved packaging, claims, and a new Head Congestion + Pain code to grow overall brand by an estimated +11%• Re-launched VISINE® with improved packaging, formulations, claims, and new hero code strategy • Led cross-functional team and agencies in 2020 strategic business planning for cold, cough, flu and eye franchise

Helped TYLENOL® achieve #1 brand in category by leading professional communications and launching TYLENOL® Coated Tablets• Developed and executed go to market strategies for 2 new campaigns, including a new product launch• Managed full media plan for professional target market• Tested new media channels to target healthcare professionals in a non-endemic environment (i.e. social channels)• Developed 2018 and 2019 professional business plans for Adult Tylenol• Spearheaded cross-sector and cross-business partnership with pharmaceutical and medical device partnership.• Led training of 100-person professional sales team branded message communication of Adult Tylenol for Nurse Practitioners

Managed $180MM GTS BENADRYL® megabrand forecast and $145MM marketing budget for Johnson & Johnson’s Allergy brands• Led all BENADRYL® megabrand analytics, supporting retailer sell in of new code launch and incremental secondary placement • Capitalized on the unique sales trend of megabrand portfolio with a summer commercial event outside the traditional allergy season driving incremental sales vs previous year and participation from 19 retailers

• Developed positioning, launch strategy and marketing plan for a new product.• Engaged 6 cross-functional, 2 U.S. brand teams, and the Global Franchise Organization to gain alignment for launch strategy.• Created 4 product positioning concepts for a BASES simulation test• Completed competitive analysis and identified new entry opportunities.

• Spearheaded communication and product marketing efforts of a new wedding website tool that supported planning and coordination efforts for over 90,000 engaged couples • Recommended creative concepts, benchmarked competitors, and evaluated market potential for a new smart phone app targeting new stakeholders to diversify consumer base and revenue opportunities• Led 4-person marketing team to design and launch three new apps that connect customers with vendors, provide creative suggestions for wedding planning, and enable media and photo storage. • Managed website growth strategy execution to achieve 50% growth YOY

• Built new website sections including an updated bridal fashion gallery, registry center and travel section, which was sold as premium products by the national sales team• Grew user traffic for national sales website sections by greater than 75% YOY in 2012, outpacing overall website growth, and conducted multivariate tests that increased purchase conversion rates by 24%• Designed, packaged, priced, and managed more than 50 marketing media products

• Produced custom e-commerce solution for citizenM, a start-up European hotel brand• Led 12-person team in development of new Historic Hotels of America and Historic Hotels Worldwide websites which, together, feature over 350 properties supported by a custom management system• Managed four turnkey accounts as the primary technical consultant for their online marketing programs including search engine marketing, media strategy, email marketing and social media strategy

• Developed Hanover Research Council’s first advertising campaigns, oversaw new website re-design, and developed initial Search Engine Optimization strategy• Promoted to Marketing Director based on performance as Senior Development Associate.