Eileen Scanlon, Csp Email & Phone Number

Sales and Marketing Consultation with extensive experience in directing the on-site sales and marketing operations of high caliber new residential developments with a strong emphasis on 55-and-older communities.~ Hiring, training and managing sales teams~ Developing and implementing policies and procedures for pricing, advertising and broker communication~ Home design review that includes floor plan and construction/interior finish specification evaluation and recommending marketable improvements~ Overseeing the development of marketing materials~ Coordinating the interior design and construction finish for model homes and sales offices~ Liason between banks, appraisers and attorneys

Port Charlotte, Fl

Directed the sales and marketing effort for this Fee Entry CCRC, Continuing Care Retirement Community, which includes 660 units of Independent, Assisted, Memory Care and Skilled Nursing living environments along with on-site Rehabilitation Center and Home Health Care Unit. Managed the sales team to effectively maintain and improve upon optimum occupancy levels in accordance with the marketing and business plans of the community thereby increasing overall revenue.

Successfully directed the on-site sales and marketing effort for The Village at West Gloucester, a 34-unit active adult condominium community located in the heart of Cape Ann, MA. In addition, secured the first 5 pre-sales for The Village at Magnolia Shores, a 43-unit age-targeted condominium community in the Magnolia section of Gloucester, MA. During this tenure, 31 contracts were written representing approximately $30+ million in sales revenue.

Oversaw the launch, day-to-day operations and sales of multiple townhome communities located in NH and MAHired, trained and managed the sales team; actively participated in development of public relations and marketing plans; developed and implemented policies and procedures for pricing, advertising and broker communication; liaisoned with banks, appraisers and attorneys.

Real Estate consultation that directed sales and marketing for active adult communities, transit oriented housing, and custom homes. Evaluated home designs, floor plans, construction specifications and recommended marketable improvements. Developed marketing materials and implemented policies and procedures for pricing, advertising and broker communications.

Administered the set-up and opening of Parker River Landing, a 51-unit Active Adult community in Georgetown, MA before being promoted to oversee the sales operation of the 600-unit active adult community, Great Island Del Webb at The Pinehills in Plymouth, MA and directed a sales team that successfully executed $40 million in contracts for 85 homes in a 10-month period. Worked closely with construction team and customer relations as well as the HOA Advisory Group.

Ipswich, Ma

As the Sales Director for TCC, The Collaborative Companies, personally handled and executed purchase & sale agreements totaling $9.2 million with pending reservations totaling over $5 million for planned residences ranging in price from $600,000 to $1.8 million at this exclusive Golf and Racquet Club Community developed by Boston-based Raymond Property Company.

Invited to rejoin the company to direct and co-direct the sales and marketing activities for 3 additional condominium communities: Farlow Hill in Newton, MA; The Glen at Chestnut Hill in Brookline, MA and Springhouse Pond in Sudbury, MA; the culmination of 15 years of professional growth resulting in a proven sales record and extensive marketing experience.

Real Estate Development and Marketing ConsultationDirected all sales of homes and land parcels in the company portfolio. Evaluated home designs, floor plans and standard construction specifications and recommended marketable improvements. Developed marketing materials and coordinated the interior design and construction finish for the model home. Developed and implemented policies and procedures for pricing, advertising and broker communications.

Real Estate Development and Marketing ConsultationParticipated in the planning and development phase for the final 36 condominium homes at The Arbors in Acton, MA; directed and completed the sales of all homes within 2 years resulting in a total sales volume of $13 million. Handled the negotiation and sale of $1 million of land parcels at Macomber Farm, a former equestrian estate in Framingham, MA.

Responsible for the promotion and sales of a broad line of pharmaceutical products to physicians & pharmacies. Ranked fourth in a group of 80 representatives for total product sales increases and dollar volume.

Fifteen years of professional growth resulting in a proven sales record and extensive marketing experience for a developer of luxury condominium homes. The first 9 years included a variety of positions to include real estate brokerage for the resale portfolio, market research, project co-ordination and Sales Director at The Ledges in Winchester, MA.Invited to rejoin the company in September 1998 and went on to direct and co-direct sales and marketing activities through December 2002 for three additional communities: Farlow Hill, The Glen at Chestnut Hill and Springhouse Pond.

National Association Of Home Builders (Nahb)

Foundations Of Management; Top Gun World Class Sales Training

Bachelor Of Science, Secondary Education, English