Global Marketing Manager - Software
Washington, District Of Columbia, Us
Global Marketing Manager at Fluke Corporation, a Danaher subsidiary- Led global marketing strategy for process automation and asset management software suites. Defined customer segmentation, product positioning, messaging, value proposition, lead response strategy, product SKU line-ups, and global pricing structure. - Developed key metrics, forecasts and targets, and formulated growth action plan to achieve results through multi-channel marketing campaigns, customer-centric collateral, technical seminars, sales enablements and channel training events.- Drove customer acquisition and retention strategies that increased support plan sales by 50%+ annually.