Eilidh Smith Email & Phone Number

Workington, Gb

Workington, England, United Kingdom

As a dedicated Trustee at the Carnegie Theatre & Arts Centre in Workington, I contribute to this esteemed cultural institution's governance and strategic direction, playing a pivotal role in its ongoing success and community impact.

Cockermouth, England, United Kingdom

- Take charge of marketing efforts including; data-driven digital marketing strategies, marketing campaigns and newsletters, producing high-quality content for organic and paid media, and communicating objectives and milestones to internal and external stakeholders.- Create and oversee SEO campaigns to increase organic traffic and boost conversions. This has resulted in an increase in; visibility by 2.23%, average CTR by 17.61%, organic search sessions by 46% vs 2023 and purchases by… Show more - Take charge of marketing efforts including; data-driven digital marketing strategies, marketing campaigns and newsletters, producing high-quality content for organic and paid media, and communicating objectives and milestones to internal and external stakeholders.- Create and oversee SEO campaigns to increase organic traffic and boost conversions. This has resulted in an increase in; visibility by 2.23%, average CTR by 17.61%, organic search sessions by 46% vs 2023 and purchases by 60%.- Utilise Google Analytics to analyse web traffic and campaign metrics to optimise initiatives.Supervise the design, development and maintenance of client websites.- Manage cross-functional projects from ideation to launch, defining scope, resources, budget and timelines, and delivering within set constraints.- Create comprehensive project plans and oversee day-to-day operational aspects of projects, identify risks and issues and provide mitigation strategies to minimise impact.- Manage company invoicing and billing processes with WorkFlow Max and Xero.- Create Flatsome-based websites for clients with excellent design and development skills. Show less

I serve as a valuable member of the DERT (Dancing England Rapper Tournament) Steering Group, providing expertise, mentoring and guidance to dance teams organising the tournament. Offering strategic advice on event planning, marketing, and participant engagement, contributing to the successful execution of the tournament. Collaborated with fellow Steering Group members to develop and implement initiatives to make event planning easier for host teams and committees.

As the Committee Chair for the Dancing England Rapper Tournament (DERT), I spearheaded the competition committee and successfully executed this prestigious national competition from inception through to event completion.- Team Leadership: Assembled and motivated a highly skilled diverse team, empowering them to excel in their roles and contribute to the event's overall success.- Event Management: Meticulous planning and strategic management of the tournament, overseeing all… Show more As the Committee Chair for the Dancing England Rapper Tournament (DERT), I spearheaded the competition committee and successfully executed this prestigious national competition from inception through to event completion.- Team Leadership: Assembled and motivated a highly skilled diverse team, empowering them to excel in their roles and contribute to the event's overall success.- Event Management: Meticulous planning and strategic management of the tournament, overseeing all logistical, operational, and administrative aspects.- Planning and Strategy: Developed strategic plans to ensure the event's success, including budgeting, scheduling, and resource allocation.- Stage Management: Directed stage setups, performances, and technical requirements to optimise participant experiences and audience engagement.- International Relations: Fostered relationships with international teams, facilitating a global platform for cultural exchange.- Participant Engagement: Cultivated a positive and engaging environment for 20 competing teams and approximately 500 attendees, ensuring a memorable experience for all.- Press & PR: Managed media relations, press releases, and promotional activities to enhance event visibility and coverage.- Website Design and Social Media Marketing: Developed and maintained the event's website, leveraging social media platforms to drive audience engagement and ticket sales. Show less

Derbyshire, England, United Kingdom

A non-profit organisation providing traditional music, song, dance and arts workshops for schools and communities.- Providing marketing support, including overseeing social media activity, advising on campaigns, creating print materials, proofreading marketing materials, and liaising with partner organisations and the press.- Organising dancers for events, from initial contact to programming and processing payments.- Creating schedules and basic risk assessments.- Managing… Show more A non-profit organisation providing traditional music, song, dance and arts workshops for schools and communities.- Providing marketing support, including overseeing social media activity, advising on campaigns, creating print materials, proofreading marketing materials, and liaising with partner organisations and the press.- Organising dancers for events, from initial contact to programming and processing payments.- Creating schedules and basic risk assessments.- Managing events and stages.- Teaching music, dance, song and arts/crafts workshops.- Collaborating with festivals, schools, and communities. Show less

York, England, United Kingdom

- Creating and executing marketing, promotions and advertising campaigns.- Managing the production and distribution of promotional material for both retailers and consumers, including Point of Sale, consumer leaflets and retailer communications.- Conducting competitor and consumer research, keeping an eye on market and industry trends.- Coordinating with agencies and overseeing project management.- Creating detailed briefs that translated complex trading data into creative… Show more - Creating and executing marketing, promotions and advertising campaigns.- Managing the production and distribution of promotional material for both retailers and consumers, including Point of Sale, consumer leaflets and retailer communications.- Conducting competitor and consumer research, keeping an eye on market and industry trends.- Coordinating with agencies and overseeing project management.- Creating detailed briefs that translated complex trading data into creative material.- Updating the B2B website through SiteCore, a content management system.- Supporting the marketing function's various teams to ensure cross-functional harmony and consistency in messaging.- Collaborating with colleagues to meet KPIs, identify issues and implement procedures to ensure all deadlines are met. Show less

Tockwith, York

Main duties included creating content for collateral and websites, liaising with directors to arrange budgets and discuss potential leads and working closely with all relevant stakeholders, including press and advertising agencies. Strong communication and the ability to work autonomously were key to this role.

York

Focused on the development of both theatres’ online presence for websites and social media platforms. Managed all aspects of artwork and content creation, ensuring internal and external stakeholders were consulted. Key skills required were inclusivity, planning and time management and team-working.

Derby, United Kingdom

- Brand champion – ensured brand guidelines were upheld and communicated. Supported and guided colleagues on brand and design.- Audience development - assisted in creating, developing, and evaluating Audience and Sponsorship plans and strategies. Using Spektrix box office software and DotDigital to monitor audience trends and create segmented email communications to drive sales.- Managing print and digital assets – liaising with all relevant parties to produce promotional materials to… Show more - Brand champion – ensured brand guidelines were upheld and communicated. Supported and guided colleagues on brand and design.- Audience development - assisted in creating, developing, and evaluating Audience and Sponsorship plans and strategies. Using Spektrix box office software and DotDigital to monitor audience trends and create segmented email communications to drive sales.- Managing print and digital assets – liaising with all relevant parties to produce promotional materials to agreed standards and deadlines. Collating information and overseeing the production of direct mail activity.- Managing website and social media platforms – updating/uploading content, sharing photographs/videos to maximise exposure and managing online communications.- Attending press nights, events, and other marketing initiatives and taking photographs/videos Show less

Ashby De La Zouch

Focused on editing, copywriting, proofreading as well as creating all marketing collateral. This role was pivotal in igniting my interest in marketing.

Certificate Of Higher Education, Arts And Humanities, Certificate Of Higher Education

Foundation Degree, Architectural Technology/Technician, Certificate Of Higher Education

Education record

A Levels - English Literature, Product Design, General Studies GNVQ - ICT GCSEs - English Literature, English Language, Mathematics.