Eilish Katie Anderson Email & Phone Number

Bury, England, Gb

Bury, England, Gb

Bury, England, Gb

Bury, England, Gb

- Collaboratively developed multiple active docs to create best practices & ways of working: campaign docs, content trackers, budget trackers etc. - Working as the Senior within a team of 2-3, supporting with workload, distribution & development - Working closely with the internal Brand team to create engaging and relevant Influencer campaigns for JD Sports housed sportswear brands - Work directly with external 3rd party sportswear brand representative, stocked at JD, on a multitude of campaigns- Managing multi-campaigns, on various levels, at one time, ensuring key projects are prioritised- Working closely with departments such as; Affiliates, Social and CRM to create relevant Influencer campaigns & support on a multi-channel level- Building a relationship with the International team - predominantly Amsterdam based - on best practices for Influencer marketing within the business. Including visiting the Amsterdam office to conduct f2f training with the International team(s)- Liaising directly with legal and finance teams in regards to ASA regulations and payment / finance queries and escalations- Directly responsible for management of various budgets, working on a campaign by campaign basis - monitoring budget from execution to completion - Regular event attendance and utilising Influencer knowledge to market this appropriately; from taking 21 Influencers to New York for a boxing event to supporting an Esports event in London with 40+ Influencers, incl. an international element- Actively developing my brand knowledge and how to best market these brands at a JD Sports level- Executed a 13 Influencer strong trip to Los Angeles for a boxing event, including management of everything from contracting to agent liaison and booking all elements of the trip to direct contact with LA contacts- Working as the key contact in researching and recruiting guest talent for the JD In The Duffle Bag podcast and In The Duffle Podcast: Upfront podcast series - as of Aug 2020

Manchester, Manchester, Gb

Manchester, Gb

- Handling all social media strategy for posts across the boohooMAN Instagram and Facebook accounts, including the copywriting- Responsible for the boosted post strategy across Instagram and Facebook, including the monitoring and reporting of budgets- Collating WoW reports for the Facebook and Instagram accounts, using Social Bakers and Google Analytics- Planning and creating all content for the boohooMAN Snapchat and Instagram stories including GIFs and videos- Creating graphics to use across the social channels, including GIFs, videos and themed graphics - for example new campaigns, holiday etc.- Sourcing and liaising/negotiating with exciting social media influencers to get involved with boohooMAN Snapchat and Instagram story takeovers - Involved in the coverage of key events across the Snapchat and Instagram social stories- Assessing the need for photoshoots - with the wider team - and briefing these in with the studio team and creative- Sourcing 3rd party content for the social media channels across the various platforms we use- Working with the wider team in regards to channel boosts, such as competitions etc. and ensuring that these are monitored in regards to budget, relevancy and expected consumer reaction- Working to brand and budget to ensure that the steps we take are right for boohooMAN and as cost effective as possible- General admin when and where necessary, such as sample orders, booking trains/accommodation etc. and raising POs- Management of Marketing Intern, who is studying with us on a sandwich year- Holding regular 1-2-1 meetings with our Marketing Intern to discuss targets, workloads, progression and to provide general support- Communicate, regulate and monitor the workload of our Marketing Intern

Manchester, Gb

- Handling all social media posts across the boohooMAN Instagram and Facebook accounts, including the copywriting- Also handled the company’s Twitter account from October 2016 to mid 2017- Planning and creating all content for the boohooMAN Snapchat and Instagram stories including GIFs and videos- Creating graphics to use across the social channels, including GIFs, videos and themed graphics - for example new campaigns, holiday etc.- Assisted in developing graphics for collections such as #boohooMANxKem and #boohooMANxTyga - this included (but is not limited to) Snapchat geofilters and photobooth filters- Sourcing and liaising/negotiating with exciting social media influencers to get involved with boohooMAN Snapchat and Instagram story takeovers - Raising/processing POs as and where necessary and ensuring record is kept for this- Managing the high majority of revenue influencers in their entirety to December 2017, this also includes some work with targeted style influencers- Influencer management stretching from outreach and negotiation to ensuring that this is kept to budget. - Reporting performance to relevant team members- Involved in the coverage of key events across the Snapchat and Instagram social stories, from Parklife Festival to the Love Island photoshoot and social shoots to the Tyga launch party in Los Angeles- Sourcing third party content for the social media channels across the various platforms we use- Responsible for monitoring and recording the gifting of all product for competitions etc. and ensuring that this is sent out quickly and efficiently- Working to brand and budget to ensure that the steps we take are right for boohooMAN and as cost effective as possible- Weekly, in depth, reports updating on Influencer performance for the previous week, Facebook performance for the previous week and Instagram performance for the previous week- General admin when and where necessary, such as sample orders, booking trains/accommodation etc.

London, Gb

- Handling acceptance and processing of all deliveries- Ensuring all deliveries both into and out of house are documented as required- Responsible for monitoring stock control and working towards minimizing stock loss this includes appropriate CCTV checks and unannounced locker, bag and pocket checks- Ensuring the Daily Financial Analysis paperwork is completed on a daily basis: including investigation any into refunds, till errors and cash discrepancies - Dealing with faulty goods and ensuring they are returned to QC- Maintaining all Back of House standards including fire exits, Topshop stock room and delivery station- Responsible for keeping personnel files up to date, including the appropriate filing of previous employees and development of new employees- Keeping a log of any staff till errors in order to monitor and rectify any mistakes- Involved in the recruitment process for new starters, including working as a team to help develop any new recruits- Driving the team to help develop Perfect Operations for the BOH, making the full team aware of the correct procedures and maintaining- Have conducted and executed 'Record of Conversation' with staff members when necessary and appropriate- Responsible for the monthly paperwork period changeovers, archiving and storage of confidential waste

London, Gb

- Please see below for a full synopsis of my responsibilities whilst working as part of the Topshop/Topman team.

Working with Juice Corporation as a Social Media and PR assistant exclusively for Rock & Religion (temporary internship):- Handling all social media platforms for the brand including: Twitter, Facebook, Instagram and Pinterest.- Creating and sustaining a successful blog for the brand, I chose to do this on the Tumblr platform.- Research into competitors and trends to ensure we are one step ahead of other brands.- Working closely with both the MD and the Brand Manager to ensure the team is fully up to date with brand development.- Creating regular reports to feedback to the team regarding our social media progress/success/improvements.- Working on my own initiative to bring new and fresh ideas to our social media platforms on a trial and error basis.- Sourcing successful bloggers and building a rapport, leading to strong relationships.- Gaining as much recognition and following as possible, whilst staying true to the brands core customer and image.- Researching into stylists/celebrities/bloggers who carry the brands image and using this information to develop successful product placement.- Working alongside a fellow intern to work towards the company aspiration to create a successful shopper website.- Organising and executing photo shoots for the current product.

London, England, Gb

Working with Exposure as a Brand Assistant exclusively for Levi's (temporary internship):- Involvement all aspects of press samples, handling the e-mails and deadlines, then ensuring all product is sent to clients when needed.- Assisting with any sample movement.- Logging all new product into the company GPS, thus enabling all samples to be easily tracked and logged in an out of the showroom.- Merchandising the three Levi sectors across the showrooms, showcasing the newest product and archiving older samples. From high street to vintage to premium.- Assisting with any product placement, this involves sourcing the right clientele for the Levi's brand and maximizing coverage.- Keeping the (BOH) Levi's samples in an order that makes them easily accessible, using minimum space and up to date with the current season.

Working with a boutique PR agency as an Apprentice Account Executive (temporary internship):- Handling e-mails regarding press samples and responding to any media needs, either product samples or hi-res images.- Creating press releases for a multitude of clients, from luxurious jewellery to fast fashion etailers.- Ensuring that all databases are kept up to date and easy to use so that sending of press releases and other information can be done quickly and simply.- Attending various events as a representative for the PR agency and using said events as a tool to approach potential clientele.- Maintaining the office on a day to day basis, handing multiple e-mail accounts, responding to any voicemails or missed calls and dealing with any technical issues that arise.- Responsible for running the social media aspects of a number of brands, ensuring they are showcasing the latest product and making them customer friendly and interesting to follow.- Updating the Red Hot PR website with all new and relevant client coverage so that potential clients and the public can see our achievements.- Working closely with the MD of the agency and ensuring all high priority tasks are completed by the end of the working day.

London, Gb

- Please see below for a full synopsis of my responsibilities whilst working as part of the Topshop/Topman team.

London, Gb

TOPMAN - Working in the PR department as an Assistant (temporary internship):- Handling e-mails regarding press samples, both sending out and calling back.- Have handled press sample requests from magazines and also from stylists requesting for celebrities and shoots.- Ensuring that all press samples are sent out on request in a timely fashion and that upon their return the samples have been logged.- Building a strong rapport with stylists, to create a friendly and relaxed environment for them in office.- Maintaining the standards in the sample room are pristine. This is of utmost importance so that the room is presentable for clients and easy to monitor.- Taking record of all of Topman's media coverage and ensuring that Topman has been credited where applicable.- Attending and assisting with press events where applicable and was entrusted the role of Celebrity correspondent for the Topman Design SS14 show.

London, Gb

- Nominated for a TOPSHOP Pride Award by a previous manger, due to my passion for the brand, hard work and dedication.- Deal with customers in all areas of retail on a daily basis - giving me great opportunity to meet new people and really get in touch with my true love of fashion. - Constantly having the opportunity to expand my knowledge of style (on a more in depth level) and developing myself along with the high street trends themselves.- Work as part of the BOH team to ensure everything is working on the inside and therefore functioning at the best standard for the customers on the outside.- Been given the opportunity to help train new staff and ensure they have achieved their potential effectively in store. - Completed three competency level books so I am constantly progressing within the company.

2:1 - Ba Hons, Fashion Promotion

A Levels, Graphic Design, Fine Art, Sociology

Gcse, Varied