Prophet utilises Nobel Prize-winning mathematics to connect millions of data relationships driving consumer purchase behaviour to predict the most efficient and cost-effective ways to influence them.For the first time ever, major global brands and businesses down to scale-ups are now able to accurately measure, forecast, and scenario plan their entire marketing mix from offline to digital – and even understand the impact of one channel on another. With third-party cookies set to become a thing of the past, Prophet’s approach to predictive analytics is an invaluable toolkit for all marketers and business leaders.Ultimately, Prophet enables businesses to either reduce marketing and ad spend by 10% to 50% or maintain current spending while achieving 10% to 50% more efficiency. This is accomplished by accurately identifying effective strategies and optimising budget allocation for maximum impact.

Accepted into the Startmate, Spring 24 Launch Club pre-accelerator as Founder of The Maggie App.An intensive program focused on scaling new start-ups quickly and efficiently.

Maggie is on a mission to revolutionise the daycare industry. We want to give mums more flexible and cheaper options when it comes to childcare.Join the waitlist today! www.maggieapp.com

Working with a range of clients across media, tech, retail and lifestyle. Everything and anything from brand development, digital strategy, content development, campaign management and asset development (eDMs, social, web etc).

Smiling Mind is Australia’s #1 mindfulness meditation app. My role is responsible for the design and delivery of the marketing and communications plan spanning commercial, product and brand. Here are some key highlights from my time so far… note: the top few are in response to COVID-19. - Launched a campaign in response to COVID called Thrive Inside in less than 2 weeks. This achieved 65+ pieces of coverage reaching 42M people ($1.2M ad value) and saw a 400% increase in web traffic. Leads grew by 700% and workplace revenue by 500% - Created The Smiling Mind Podcast as part of Thrive Inside - this debuted at #1 in Health and #10 in all podcasts, it was also featured on Apple and Spotify - Managed various offical brand partnerships with Medibank, MYOB and Panadol to launch programs and initiatives throughout the pandemic, all exceeded campaign targets - Implemented new lead gen and nurture strategy and then project led the migration to Hubspot from existing CRM - Refreshed the entire company website to optimise for lead gen opportunities - Hosted the World's First Meditation Flight with Richard Branson and achieved 350+ pieces of media reaching over 13M people - Implemented a new social and content strategy with defined personas and user/customer journey flows (this grew social by over 680%)- Fooled Australians (for April Fools) into thinking we created meditations for dogs and achieved $200K in media coverage... and our most viewed video ever - Partnered with Warner Bros to launch meditations in the voice of LEGO Movie characters achieving 65K plays in 3 months - Created one of NewsCorps' most successful digital campaigns with CTRs 500% higher than other ads - Launched new thought-leadership program via inaugural annual survey findings with 2 successful media events resulting in 20 pieces of media coverage - Won a Yarra Trams tram wrap worth over $250K

Sandy Nomad is a luxury beach towel brand from Australia. Established in 2015, we specialise in round towels and have 3 designs - Spotted, Squiggle and Stripes.www.sandynomad.com

In my role at Unlockd I was responsible for the following:- Design and delivery of the overall global B2B marketing strategy- Devising content strategies to drive lead gen via the website using Marketo- Tracking conversion rates and making improvements to the website- Developing and managing digital marketing campaigns- Delivery of lead nurture programs via Marketo- Overseeing the social media strategy for the company, including paid promotion- Managing the redesign of the company website- Improving the usability, design, content, and conversion of the company website- Evaluating customer research, market conditions, and user data to recommend changes to current marketing initiatives- Supporting and managing partner marketing communications- Providing support in developing partner marketing strategies and campaigns- Developing partner marketing tools and ensure that partner programs meet marketing objectives- Evaluating the marketing performance of partners and recommend improvements- Managing the design team to deliver sales support collateral- Working closely with PR agencies in each region to deliver on overall press strategy- Global event management, including conferences and owned events

In this role I was responsible for the following:- Entire company rebrand- Redesign and relaunch of the company website- Design and development of entire new company intranet - built in Sharepoint- Event management- Lead gen and nurture programs- Social media management

I consulted to a variety of businesses on their marketing, communications and business development efforts. I also did business development and account management for a branding agency, helping them to attract new clients and build on their relationships with their existing client base. I also worked on both the brand and website development for a newly formed management consultancy. I then used this relationship to win communications work with large corporates in the mining and energy sector, teaching them how to simplify internal communications on their projects. In addition to these clients I worked closely with a business development consultancy on various marketing and communications projects with their clients from the IT and professional services industries.Most recently I was engaged by a company with 3 brands to project manage and build a new intranet platform across all brands, in SharePoint.

In this role I was responsible for planning and delivering high quality and accountable business development outcomes to various practice groups across the firm resulting in client retention, growth and satisfaction. Working with commercial practice groups to help them find, win and nurture clients; it was my job to ensure the profile of the firm was top of mind in the industry sectors in which it operated. More specifically I developed tender responses, capability statements and profiles. I was also responsible for the development of various marketing collateral; both online and print, as well as redesigning parts of the company intranet.

In this role I worked closely with management to refine and implement brand and BD strategies. Responsible for the management of all WorleyParsons’ brands globally, I was a focal point for all acquisition, merger and joint venture marketing. I was also in charge of ASX announcements, the development and maintenance of the global website, as well as the redevelopment of the global intranet.

I was responsible for the development and design of marketing collateral (brochures, advertisements, posters, logos and newsletters) at both a regional and global level. I was also the global focal pointfor project announcements, website and brochure content. At a local level I assisted in the development of internal communications plans and community sponsorships.

During my time at Chevron I worked within the HR team and then on the Gorgon project. I was responsible for uploading content to the company intranet site as well as event management. I was a focal point on the Gorgon project for the production of various periodicals including weekly reportsand newsletters. I was also tasked with assisting the planning team with project forecasting to determine manning numbers and timing.

In my brief stint as a stockbroker I was responsible for executing trades and the management of fund transfers, conversions and portfolio updates. I also read the market report daily for various media and was responsible for updating the website.

In this graduate role I assisted Davy in its rebrand project; from research to roll-out and everything in between. I was tasked with the production of various periodicals, website updates and email campaigns.