Responsible for the editorial vision and production of the Funeral Service Journal (FSJ), the UK’s premier trade journal for funeral professionals, published since 1886. Key responsibilities include:Managing all aspects of content creation, including planning, commissioning, writing, editing, and proofreading.Working closely with contributors, advertisers, and team members to deliver a publication that balances editorial quality with commercial opportunities.Overseeing the magazine’s production process to ensure timely delivery of high-quality content within budget.Strengthening FSJ’s digital presence through website updates, social media strategies, and online growth initiatives.Representing FSJ at industry events, building connections, and staying informed about developments in the funeral sector.Committed to maintaining FSJ’s reputation for excellence while driving its growth across both print and digital platforms.

Contributing articles for publication on Social Media and Digital Marketing for the Funeral Industry. The Funeral Services Journal is The Industry Bible since 1886.

A little about FIT Social Media: The “FIT” stands for Funeral Industry Training) and delighted to have been awarded “Best Innovative Product/Service For The UK Funeral Industry for 2023”.I’m a Digital Marketing and Social Media Marketing Specialist for the Funeral industry - assisting Funeral professionals to help serve families even more online. With services delivered via zoom at a time to suit busy schedules: - When you work with me I strive to provide you with exactly what you only need, so that you don't feel confused, frustrated and overwhelmed. - I'm super curious and like to continually update my knowledge and skills, so I can ensure I can help you gain a better online presence, connect more with your community and build trust online. - I bring empathetic solutions to ensure you can be confident in working with me.Covering a range of platforms such as Google Business Profiles, websites, social and messaging channels, as well as tools to help create content, save time and more.I provide a unique service for the industry. As the saying goes "knowledge is power". My goal is that you gain a better understanding of how social media works and how it helps your Bereavement and Funeral business grow. And if you have to have your social media managed by someone else, that their services meet your expectations.

I’m thrilled to support the Returnable Coffee Cup Scheme, an innovative sustainability initiative that’s paving the way for a greener, more eco-conscious future.This campaign, inspired by the success of the Killarney in Ireland, reusable coffee cup model, is all about reducing single-use waste by introducing returnable, eco-friendly coffee cups in cafés and coffee shops. By replacing disposable cups with a simple €2 refundable deposit system, we’re not only protecting our environment, but also helping local businesses attract sustainability-focused customers.Through a strategic, multi-channel marketing approach and in-store promotion. I’m working to amplify awareness, drive community engagement and position participating cafés as leaders in sustainability. From coordinating branded materials to promoting participating cafés on social media and other platforms, my role is to ensure this campaign resonates with both businesses and customers alike.💡 What makes this initiative impactful?🌱 Reducing waste and supporting the shift toward a circular economy.🤝 Strengthening community pride and collaboration with local groups.🚀 Boosting business visibility and customer loyalty for participating cafés.Going greener—one coffee cup at a time ☕️🌿

Specialising in Social Media and Digital Marketing, conducting engaging training sessions on social media strategies and digital marketing techniques. Develop and deliver customised training content tailored to diverse business needs, providing hands-on guidance on utilising key online platforms for business growth. Mentoring and supporting individuals in crafting effective strategic plans to enhance their online presence.

CybersafeKids is charity which helps to empower children, parents and teachers to navigate the online world in a safe and responsible manner. I am honoured to work with a charity that is focused on keeping children safer online, and helping parents and teachers with the latest up-to-date information.Guiding students, teachers and parents with information about safe online behaviour and how to protect themselves from online threats. Providing education and training on topics; such as internet safety, social media privacy, cyberbullying and online scams etc...

Contributing articles for publication on Social Media and Digital Marketing for this specialised publication for the Cemeteries and Crematoriums.

Contributing articles for publication on Social Media and Digital Marketing specifically for Funeral Directors.

As a contributor to The Funeral Times publication I provide Social Media and Digital Marketing articles. This printed magazine is distributed to all Funeral Directors across Ireland.

Digital Marketing Partner to The Funeral Times and their event: The Funeral Times Trade Show Ireland 2023: Ireland’s premier trade show for the Funeral Industry in Ireland (North and South).

Supporting, guiding and training clients with a focus on their social media and online presence via one to one mentoring and group workshops.

Article Contributor to Bank of Ireland’s online magazine “Think Business” for social media for business.

I produce and co-host "The Let's Get Social Show" Ireland’s only social media and digital marketing radio show. It's a weekly "edutaining" social media for business radio show on Dublin South FM every Friday from 2pm. We've amazing guests, great tips and the worst social media jokes. Each week we chat about all aspects of social media for business simply, to take away any confusion regarding the different channels, give handy tips and advice for professionals, businesses and for anyone interested in social media, in a light and upbeat way. The radio show episodes can be caught on podcast on Podbean, iTunes, Spotify, YouTube and on the Dublin South FM’s podcast list on it's website. In addition I am a member of The Board of Dublin South FM.

Supporting, guiding and training clients seeking support to bridge the digital divide with with a focus on their social media and online presence to further develop themselves.

Supporting, guiding and training clients with a focus on their social media and online presence via one to one mentoring and group workshops to build confidence about being online.

As part of the Content Plan team I deliver social media training to startups, entrepreneurs and small business owners.

Social Media Mentor and Trainer to the Local Enterprise Office Meath for client companies providing social media guidance and direction to company owners to further develop their business.

Lecturing on the "Web and Social Media for Enterprise" to students on areas such as; Social Media Marketing encompassing Tactics, Strategy, Concepts and Analytics. And then on Search Engine Optimisation and Implementation.

Article Contributor to Irish Tech News and attend Digital, Tech and Start-Up Events.

After qualifying with the Special Purpose Award for Train The Trainer, I was approached by NCU Training to cover a member of staff who had to take sick leave.

Pre-event social media services managing and market clients' upcoming events, products and services. Freed up event organisers time, took over their social media channels generating content "LIVE” at the events ensuring maximising engagement, brand awareness and generating traction, because TOMORROW IS TOO LATE! Managed social media needs during and post events. Supported attendees, exhibitors, sponsors and speakers during events as a social media concierge to assist with on the spot social media challenges.

Managed the online presence of these social media projects:MUGENDO MARTIAL ARTS ACADEMYCreated and maintained the website, as well as managed the social media platforms.FRIENDS OF MWRSSince January 2016 working with The Friends of Meath Women's Refuge (MWRS) promoting this community-based group and their charity events such as "Walk a County Mile in Her Shoes" via their social media platforms and digital networking.Promoted the launch of:COUNT HER IN - MEATH MAMMIESFrom June to September 2016 promoted the launch of "Count Her In - Meath Mammies" Facebook page as Group Ambassador. This members group is part of the online community called "Count Her In", where I managed and promoted the ethos of women being able to create new friendships to widen their horizons and opportunities via events within this online and offline community, with other women.

Studied and achieved diplomas in Online Marketing, Social Media Marketing, Social Media with Online Reputation Management, Blogging with Content Marketing, Photoshop and web design.In order to refresh my marketing skills, I had the opportunity of some very interesting intern positions. I created a portfolio of different themed WordPress websites covering businesses related to the services, retail and leisure industries.

I was an Employment Specialist with STEP Supported Employment, part of St John of God Community Services. As an Employment Specialist, I supported and assisted people with mild intellectual disabilities, in order for them to secure and maintain jobs in the open labour market or volunteering opportunities of their choice. Promoting the abilities of clients in the workplace whilst providing a customer service facility to the employers. Created pre-employment training programs for the clients.Achieved successful placements for clients, with employment that helped them feel positive and motivated.

As a Marketing Executive, I was involved in planning all company promotions, events and training calendars with suppliers. Also, the production of all catalogues and promotional materials for the Irish market. Liaised regularly with our Irish and European based suppliers. Responsible for Lyreco's product file of all core catalogue products for the Irish market. Competitive market analysis and monitoring of competitor activity. As a Sales Support Executive, involved in business development/account rollout of prospective to win corporate accounts. Formation of all sales/marketing materials for the sales forces liaising with the UK office. Training programs for Irish corporate and field sales team. Liaised with the sales force on current business. Continued as Irish Editor for Lyreco’s in-house magazine. Became Event Manager for all Irish based company and charity events.

I joined Disney-Jawa Enterprises (a Walt Disney joint-venture), as The Personal Assistant to The Vice President for Europe, The Middle East and Africa. Within a few months, my role expanded and evolved, and I became the Disney Corner Retail Co-Ordinator, after showing my pro-active abilities.I was involved with The Disney Stores (called “Disney Corners”) in the Middle East, on merchandising and retail events involving public relation liaisons and operations management in line with Disney’s theatrical and home entertainment releases, theme parks and special events. A major highlight was, becoming the charity event co-organiser of Disney’s 75th Anniversary celebrations in the Middle East.Working with the established significant licensees and distributors for the stores. Before leaving to return to Ireland, I was responsible for locating, interviewing and training in my replacement.

In this role, I provided a wide range of support services for The Head of Listings of The Irish Stock Exchange. Responsibilities encompassed personal and professional organisational and administrative functions.This position required me to be organised and have an exceptional attention to detail, have excellent verbal and written communication skills and the ability to work well with all levels of management and staff.I handled highly sensitive and confidential information, as well as, listing applications relevant to both the Irish and London stock markets.