- Working under Robinsons Land’s Commercial Centers Division business unit. Although, the scope of work doesn’t limit to malls and does also include Residences, Offices, Hotels and Resorts, REIT, and all other business units. - Derives the entire mileage report of the company, from close-monitoring press releases of both broadsheets and online articles to identifying its media values. The mileage report determines the department’s performance and is its main KPI. The report is being evaluted by the CEO. - Builds relationship with personalities, influencers, and media for social media postings, campaigns, and other events at Robinsons Malls- Supervises event photoshoots of Robinsons malls, hotels, and offices, to be released as advertorials and for other purposes. - Key manager of Robinsons Malls ARTablado's Instagram and Facebook pages - provides content creation and key visuals, proposes and implements online events.- Makes sure that the ARTablado platform is able to help artists and its exhibitors in promoting their artworks. - Used to manage Robinsons Malls Happy Pets Club Facebook Page, from creating contents, conducting events, to promoting the platform itself to relay the message that Robinsons malls are pet-friendly. - Hosts online and onsite events for Robinsons malls. Also, organizes media events for mall openings- Writes and seeds press release articles which are being published in broadsheets and online articles. - Spearheads the curation and expansion of the department’s pool of influencers.

-Coordinated and stayed in contact with the media and PR partners of the company-Proposed marketing initiatives in terms of public relations and partnerships for continuous business development-Spearheaded VeMoBro's influencer community, for further brand exposure in Facebook, Instagram, and Tiktok-Constructed agreement papers, proposals, and initial drafts of articles to be seeded in various publication materials such as broadsheets and online blogs-Content creation for Youtube, LinkedIn, Facebook, Tiktok, and Instagram applying different wit and approaches according to the platform-Business development tasks also include participating in partnerships and sponsorships in private organizations, non-profit organizations, and universities-Expand awareness whilst maintaining brand image-Gain traction and cause traffic in the platform as results of the marketing initiatives-Be able to meet the goal for VeMoBro's mobile application downloads through marketing means