Responsible for fostering the growth of the product discipline and help shaping the company's product strategy. Driving alignment across the product portfolio and optimize value creation for clients through services delivered.

Leading product operations for Play Airlines, working closely with their CIO to define the product strategy and streamline product delivery across the organization.

Part of a digital transformation team for TheKey at Gangverk. TheKey is one of the largest home care service providers in the US and Canada. Working closely with the executive team at TheKey I am responsible for TheKey app, including strategy, roadmap and execution.

Board member for Hluteign who are building a solution that lets people invest in properties without significant capital.

Board member for NET3 who design and build interesting Blockchain and Crypto solutions including https://tokenexpress.io.

Joined a growing startup as head of product and engineering but quickly took on the role as interim co-CEO as the CEO went on a year long sabbatical. During my time I took on various marketing and sales activities as well as setting up various processes for improved support and development lifecycle. Expanded the operations into the US and strengthened the design and development teams.

As the studio manager I managed operations, finance, recruitment as well as the project portfolio. During my time we increased headcount by 50% and grew EBITA by 60% YOY.Also helped raised 3M USD seed round for their own startup Hopp mobility.Aranja is a high end development studio working on creating awesome web and mobile experiences for an elite group of customers including Google, Facebook, Blue lagoon, Sjóva, Nova and Digital Iceland.

Helped define the growth strategy and raise 3M USD seed round from Brunnur Invest for Hopp Mobility - a fast growing local e-scooter rental solution offered as a franchise to local entrepreneurs around the world. The app and operational software solution that powers the Hopp Mobility platform is custom built and owned by Aranja.

As co-founder, head of product and biz dev I was responsible for our strategic vision, innovation and development.Starting as a local advisory and online travel agency Getlocal pivoted to become an eCommerce platform for travel companies that want to create a beautiful and fast website that increases their direct online sales.Before the pandemic Getlocal had grown to over 60 customers in 20 countries around the world with a franchise in South Africa. Customers included… Show more As co-founder, head of product and biz dev I was responsible for our strategic vision, innovation and development.Starting as a local advisory and online travel agency Getlocal pivoted to become an eCommerce platform for travel companies that want to create a beautiful and fast website that increases their direct online sales.Before the pandemic Getlocal had grown to over 60 customers in 20 countries around the world with a franchise in South Africa. Customers included Grayline, MoAfrika Tours, Reykjavik Sightseeing and others. Show less

Board member for Símafélagið ehf, a Telecommunications carrier and Internet Service Provider. I was on their BOD until their acquisition by a competitor.

Responsible for Bókun's solution's product portfolio & road maps, strategic vision, innovation and design.I joined Bokun as they were about to start their first growth phase helping set up processes, define goals and taking control of the roadmap for their product. As with many small companies at an early stage I wear multiple hats including sales, business development, UX/UI design, project management/scrum master, account management etc.Bókun ehf. is an Icelandic software… Show more Responsible for Bókun's solution's product portfolio & road maps, strategic vision, innovation and design.I joined Bokun as they were about to start their first growth phase helping set up processes, define goals and taking control of the roadmap for their product. As with many small companies at an early stage I wear multiple hats including sales, business development, UX/UI design, project management/scrum master, account management etc.Bókun ehf. is an Icelandic software company that provides solutions for the tourism industry. The Bókun platform promotes efficiency, increased sales and better customer service. The platform suits suppliers (such as accommodation, tour operators, car rental), as well as resellers (such as travel agents, booking services and information centres). Show less

I joined Meniga as the 2nd employee they hired coming in as VP of Product, at the time they only had a single client. When I left the company had grown to over 100 employees with offices in three countries and a clientele list consisting of over 20 banks across the world.During my time at Meniga I was responsible for the solution's product portfolio & road maps, strategic vision, innovation and design. I led teams of product managers, functional consultants, designers and developers… Show more I joined Meniga as the 2nd employee they hired coming in as VP of Product, at the time they only had a single client. When I left the company had grown to over 100 employees with offices in three countries and a clientele list consisting of over 20 banks across the world.During my time at Meniga I was responsible for the solution's product portfolio & road maps, strategic vision, innovation and design. I led teams of product managers, functional consultants, designers and developers. Helping define the culture and making Meniga one of the most exciting companies to work for in Iceland and largely considered as one of the most innovative companies in FinTech.I played a critical role in consultation to most of Meniga's clients including banks like Santander, ING and Commertzbank. I was also instrumental in many of the sales that took place. Meniga is a leading provider of personal finance software for European banks and financial institutions.Since 2009 Meniga has been building a best-of-breed Personal Finance Management (PFM) solution that rivals any other available in the world today in terms of functionality, usability, scalability and security.As of 2015, Meniga is the European Market Leader in PFM for retail banks with 25 implementations across 16 different markets, including several top-tier retail banks and reaching over 30 million digital banking users. Meniga is a three time winner of Best-of-Show at FinovateEurope. Meniga was also awarded the UN's World Summit Award in 2016. Show less

SVEF was founded in 2005 by myself and over 30 internet professionals. I served on the board from 2008 and was elected chairman in 2009.The Iceland web industry association (SVEF). Is a non profit organization devoted to sharing and bringing knowledge to the web industry in Iceland.SVEF organizes the annual Icelandic Web Industry Awards, Iceweb (www.icewebconference.com) an international web conference along with other smaller events & meetups .

Responsible for Íslandsbanki's internal and external web strategy.I joined Íslandsbanki shortly after moving back to Iceland after living in New York. Initially I came in as a designer and web developer but was very fortunate as I got to grow with the bank which at the time transformed from a small Icelandic bank to a global institution with offices in over 10 countries.One of my many tasks was to reconcile all subsidiaries under a single brand during a name change (to Glitnir)… Show more Responsible for Íslandsbanki's internal and external web strategy.I joined Íslandsbanki shortly after moving back to Iceland after living in New York. Initially I came in as a designer and web developer but was very fortunate as I got to grow with the bank which at the time transformed from a small Icelandic bank to a global institution with offices in over 10 countries.One of my many tasks was to reconcile all subsidiaries under a single brand during a name change (to Glitnir) where I was the project manager responsible for all online banking and web sites.Positions held at at Íslandsbanki / Glitnir BankExecutive Director of Internet Strategy, Global Marketing2007 – 2010Development Manager, Online Banking and Web2006 – 2007Project Manager & Team lead, eBusiness Development2004 – 2006Web Developer and Information Designer2003 – 2004 (2 years) Show less

As a part of Global Marketing, I lead the Internet Strategy team for Glitnir Bank's global web activities across 10 countries in three continents.Íslandsbanki took on the new brand name Glitnir Bank but was rebranded again as Íslandsbanki following the financial crash in Iceland.

Lead UI designer and front end developer for HMI's online conference & tradeshow registration software.

One of my first jobs in the web industry working for Vefsýn and the advertising agency Hvíta Húsið working on a specific project before leaving to study in New York.The project was a new website for Íslandsbanki, I built all the HTML templates and CSS styles. Assuring excellent cross-browser compatibility between IE 4.5 and Netscape 4.6.