• Strategic and results-driven Senior Chief Digital Officer with extensive expertise in strategic product management, specializing in multi/omni-channel platforms within the finance sector.• Led strategic projects, collaborating with UX & UI development teams and stakeholders to deliver high-quality digital products.• Continuously enhanced customer experience by understanding and addressing client needs effectively.

• Directing teams to accomplish smart & successful products.• Close and ongoing relations with customers as well as leading the digital strategic advisory, management presentations and innovative approach. • Trends and innovation strategic research, needs analysis and creative solutions.• Creating the brief and High Level characterization and PRD.• Directing UX designers.• Directing Art and UI designers.• Defining the user experience and concept.• Guiding through Projects and Products life cycle (from brief to launch).• Creating a process of innovation and digital transformation.• Team motivation by empowering professionalism, appreciating insistence and encouraging each one to achieve his or her objectives as a team player.• Creating relationships with clients based on Trust, Respect and Flexibility Clients: Isracard, Bank Hapoalim, Eldan, Orange\Partner, MSD, Eden Teva Market, Better Place, Zap, Magnolia and more.

• Creating clients and projects creative briefs.• Advising clients of their brands' identity, content hierarchy, and tone of voice.• Writing B2B presentations, products presentations flow and PRD.• Supplying ongoing creative, innovative and inspirational data to the companies' management and teams• Working with Art and Project Managers to develop a creative process, building briefs, design concepts and presentations