I love good stories. All information that is communicated in marketing and branding work should be shaped into good and emotional stories. No matter how scientific or abstract a subject may sound, it is best communicated through interesting stories and people will always evaluate the meaning of information through their emotions. Most words mean so much more than meets the ear. Different words relaying the same information can create completely different feelings among the audience. Therefore I like to choose my words carefully.My main strengths lie in the capability of communicating complex information in a simple, understandable, and interesting manner. I have experience in public and social relations, science communications, management, strategy, marketing, event management, copywriting, brand management, product development, social media, and crisis management. I am organized, hard-working, dedicated, strategic, friendly and social, determined but willing to review and change opinions on the basis of facts and solid arguments. I excel in a creative and vibrant environment and take joy in leading creative work and organizing and executing complex projects.