- Responsible for segment Strategy and PnL, and the design, development & go-to-market of digital-first products & services for Mobile Contract customers. - Over-delivered on top & bottom line targets and Strategic KPIs, despite significant changes in regulatory environment. Solid progress in Digital adoption & penetration.- Developed New Line Up, strongly driving Convergence (GIGA Red- GIGA Family), introducing innovative services (EU Now) and a fully digital FLEX proposition.- Accelerated Ultra High Value leadership (BLACK & SILVER-by invitation only, high end plans), recognized as Regional Best Practice at High Value Acceleration Unit.

- Responsible for brand and category management for Greece, Israel & Palestine. - Member of the Leadership team, contributed in the new East Med cluster design and successful transition, including distributor negotiations and 3yr strategic plan in Israel to unleash Petcare growth.- Led significant change to drive promotional effectiveness (ROI/ In store theater) through simplification & scale (multi-segment events) and highly engaging activations (Ben’s Beginners/ Ready2Heat launch).- Advanced Petcare expertise internally and with trade partners (Petcare Academy), as well as through a strong collaboration with vets (Pedigree Dental Month).

- Led the development of three priority innovation platforms for 2016 &17 - Designed and rolled out the regional Sanex Professional Strategy & Program - Led Sanex expansion in new geographies (3 year strategic roadmap) and developed winning integrated marketing campaign, including dedicated TVCs

- Developed an investment prioritization model, evaluating local market dynamics, competitive context and growth potential and drove share and NTS leadership in Greece and ADRIA behind priority categories. - Turned-around newly acquired Sanex share in Greece, efficiently managing its integration.

- Responsible for Pharmacy Marketing (Major Brands: Roc, Aveeno, Compeed, Nicorette, Imodium, Regaine), Professional Endorsement & Detailing and PR. Leading a team of 17 people. - Drove double digit OTC growth (share & NS).- Launched and rolled-out “J&J Pharma Academy”, a Pharmacist Upskilling and Engagement Platform and Seminars.- Re-launched ROC, signing up celebrity ambassador and developing local campaign.

- Launched Le Petit Marseillais brand in Greece in 2nd half of 2009 (in Body Wash and Haircare), exceeding NTS and share targets (“Best Performer-Best launch” award by trade customers in Nov 09). Expanded the brand in Body Moisture in 2010 and almost doubled NTS and value share in B&S and Haircare, while achieving very strong brand health results.

- Identified and delivered incremental business opportunities for Johnson’s, leading exceptional results (+20% in NTS), through a strategic launch in facial moisture.- Turned around Carefree business, delivering double-digit NTS growth and significant value and unit share gains in 2007 and 2008.

- Successfully led big launches in J’s Face and C&C in 2006, achieving strong double digit growth and making both brands #1 in their respective segments.- Led the J&J/agency team through the development and rollout of an innovative multi-media campaign for Ob® (Bronze Ermis Creativity Award in Nov 06).

- Responsible for Neutrogena Facial business (#1 priority).- Led cross-functional team through a 60-day breakthrough project, pioneering a revolutionary in-store programme (70% sales uplift across range).- Transformed Neutrogena PR strategy to focus on brand dermatologist heritage.Assistant Brand Manager, Neutrogena (Oct 02 -Aug 03)- Successfully re-launched Hand & Body business delivering 45% growth.

- Regional Human Resources Manager (Middle East &North Africa), supporting 9 companies, across 3 operating groups (Consumer, Medical, Lifescan)- Led fundamental change in performance management, remuneration structure and advancement practices, driving a high performance culture.- Defined and rolled-out best-practice processes for the region (e.g. Performance Management, Succession Planning, Talentscope) and trained local management to ensure uniformity and continuity.

Working in the Knowledge Management Applications Unit, prepared a study to prove the correlation between a company's EVA and their use of knowledge management systems.

Specialised in HR systems (e.g. performance management, job evaluation, salary structures), employee satisfaction and compensation benchmarking studies for FMCG, Pharmaceuticals and Banking customers.

Evaluated the performance management system of the Greek subsidiary