Experienced Product Manager who combines core product expertise with growth strategies to deliver exceptional user experiences and measurable business impact. With a proven track record in both B2C and B2B enterprise solutions, I thrive on transforming complex business challenges into intuitive digital products that users love. I'm passionate about leading cross-functional teams through the entire product lifecycle - from discovery and ideation to successful deployment and optimisation.In my current role @ MAXIS, I have helped double the number of users on the member platform, increased activation and usage of core features, and led several 0→1 projects (including business process management capabilities in the core CRM, system integrations and data transformation pipelines).Before, I held roles in digital marketing and growth for non-profit brands, radio and subscription-based publications driving acquisition and revenue through web, social and email channels.
Listed skills include Social Media Marketing, Digital Marketing, Customer Insight, Web Analytics, and 34 others.