Alexander Eisen Email & Phone Number

Zurich, Switzerland

Cincinnati, Ohio, Us

- Spearheading Pampers’ EU media transformation by establishing performance media techniques and data-driven consumer segmentation. - Collaboration with Meta, Google, TikTok, AMZ and TheTradeDesk to pioneering new buying and asset creation tools increasing media efficiency and effectiveness. - Designing and executing eCommerce strategy for pure players and bricks & clicks.- Building organic loyalty & marketing capabilities across owned tools (PampersClub) and social media (TikTok) growing brand loyalty and engagement.- Leading & developing a team of 5, ensuring seamless execution of strategic initiatives and fostering professional development.

Cincinnati, Ohio, Us

- Directed a team of 4 product managers to enhance UX/UI, streamline engineering workflows, and boost PampersClub membership to millions globally.- Delivered a significant USD bottom-line contribution annually, driving significant revenue growth through effective loyalty and engagement strategies.- Delivered annual savings YoY, while decreasing time to scale by 50%+, by optimizing technology and creative agency partner setup.- Led agile SAFe transformation across a 100+ member global digital team, improving product delivery team capacity.

Cincinnati, Ohio, Us

- Managed the full product lifecycle for the PampersClub Mobile App, leading agile sprint processes across engineering, UX/UI and analytics.- Improved loyalty features and streamlined registration/login, increasing user retention by +10% and achieving activation rates of 75%+.- Boosted active user growth by up to 23% across markets (US, DE, JP) through improved native user experience and increased personalization.- Enhanced product satisfaction through UX research and iterative feature updates, achieving a 4.5 average rating on iOS and Android.

Cincinnati, Ohio, Us

- Positioned BRAUN as the leader in electric shaving by launching integrated campaigns, boosting market share to 60%+ and styling share to 37%.- Grew the total male grooming business in value and volume sales year-over-year, off-setting trade closure losses during COVID-19 with eCommerce pivot.- Developed integrated brand campaigns for shaving and styling across TV, Digital, Influencers, and PR channels, driving increased consumer engagement and sales.- Launched BRAUN’s first-ever campaign featuring LGBTQ+ talents, championing inclusivity and representing diverse grooming needs.

Cincinnati, Ohio, Us

- Unlocked 1st party data (e-mail) usage for programmatic media targeting, with full GDPR compliance.- Led the corporate CRM program for women 50+, reaching 2MM+ women in Germany bi-annually with the Victoria Magazine- Established https://www.for-me-online.de as proprietary tool to grow eCom ratings and reviews for product launches by 200%+.

Hamburg, Hamburg, De

- Created first-ever brand building campaign across digital media, OOH and socials, with creation and shooting executed for < 2000 EUR.- Established Kale & Me as an edgy lifestyle brand that combines healthy lifestyle with the alternative character of the St. Pauli area in Hamburg.- Worked across the whole supply chain of cold-pressed juices, as first official employee incl. production, logistics, packaging design, etc.

Mountain View, Ca, Us

- Developed and launched a self-education platform for Swiss SMBs, enabling 5,500+ businesses to upskill in Google Advertising in partnership with Swiss Global Enterprise.- Created case study videos for successful SMBs including Glice and Zimmerli, to showcase value of Google Advertising for export business.- Supported the launch of the German equivalent in partnership with the Hamburg office, after successful launch in Switzerland.

Hamburg, De

- Ensured brand consistency across NIVEA franchises and communication strategies, in-line with global NIVEA brand guidelines.- Research and compilation of best practices for post-merger integration of marketing and brand building functions for global VP NIVEA Brand Management- Collaboration with NIVEA Media expert team, to ensure consistent brand equity measurement across franchises and global markets, with focus on TV measurements

Amsterdam, Nl

- In-depth analysis of General Ledger account structure of multi-national pharmaceutical company- Recommendation on consolidation and optimization of financial accounting structures- Project management for transition of heritage GL accounts from new to old SAP infrastructure

Dubai, Ae

- Managing the on-site marketing activities for deals in the mobile phone category- Integrated work with the social media team, to ensure promotion of deals across social media channels (Facebook, Instagram)

Electrician, Facility Management and moving services for residents

Master Of Science (M.Sc.), Master In Management

Bachelor Of Science (B.Sc.), Bwl

Exchange Semester, Bba

Abitur

Exchange Student