Manage Propel’s public relations and earned media reputationWrite and pitch stories and press releases relating to Propel’s news and updatesBuild positioning strategy by promoting story angles and pitches for thought leadership

Led day to day client management Engaged with clients on tactical and strategic level to focus messaging Drafted messaging for press releases and pitches to reflect the voice and tone of the client Led account teams to build and carry out PR strategies for local and international clients

Incorporated and carried out share allocations for Israeli and international companies Carried out due diligence operations for successful M&A’s Managed over 1,000 accounts as a title property company account manager

Drove brand and performance metrics by creating creative and engaging content Researched and pinpointed material for target audiences according to regionIdentified optimization opportunities for higher PVR and CTR

Acted as the final editorial stamp of approval before stories were publishedOutlined and implemented the strategy for the English language team Pitched stories and facilitated interviews for news items

Devised and implemented creative cross-team solutions to geopolitical crises Created successful, solution-oriented strategies on multiple fronts simultaneouslySuccessfully executed security strategies in fast-changing geopolitical environments

Wrote G2G agreements between Israel and East Asian countries Facilitated B2B collaboration between Israeli and East Asian companies Organized the Authority’s CRM to provide quick access to relevant company information