● Led a $6MM+multi-location practice, overseeing P&L, marketing, operations, and staffing● Designed and executed a sales and marketing funnel that scaled a $200K EBITDA business to $2.1MMEBITDA within 2 years, leading to an 8x multiple sale to private equity● Built a complete marketing infrastructure that led to higher conversion rates and lower acquisition costs● Directed remote sales and marketing teams to deliver high-impact results by encouraging open feedback, rapid iteration, creative problem-solving, and collaboration● Streamlined communication between remote and in-office teams, ensuring consistent customer experiences that drove high satisfaction, repeat business, and positive reviews● Developed and executed a 2023 company restructure in response to economic challenges, achieving 79% EBITDA growth and securing the company’s financial stability● Doubled YoY sales leading to the company’s exit, powered by a marketing engine delivering a 20:1 ROI and 1,000+ leads per month● Managed e-commerce Black Friday campaigns, increasing revenue from $250K in 2019 to $750K in 2023● Launched new offices in Red Bank and NYC, reaching $100K in revenue within 90 days● Introduced several new products that exceeded $1MM in sales through targeted, innovative video campaigns

● Developed and executed content, SEO, and social strategies that boosted brand awareness and increased rMAUs, resulting in $1MM in upsells to paid subscribers● Utilized $1MM of annual B2C marketing budget to help company grow from 1MM users to 5MM+● Optimized CAC by testing thousands of new creatives and audiences, reducing costs from $53 to $6 within 3 months● Successfully onboarded new team members to manage the B2C budget during the transition to B2B● Solely managed a $400K B2B marketing budget to drive monthly MQLs from new online channels

• Managed paid social campaigns, leveraging high-value content and creative testing to decrease CPLs from $200 to $10 while scaling annual budget from $10k to $100k• Responsible for content, SEO, and social strategy, and managed several writers

• Responsible for content and social strategy—drastically improving online presence

• First entry-level hire in NYC office, tasked with customer interactions and online support• Recognized for being top 10 among 100s of CMs at resolving customer issues