• Management the overall sales - organized market, fourth chain, pharmacies and private market. for a financial total of more than 250 million NIS.• Set The sales targets under vision company and objectives management.• Increase sales and profitability while managing relationships with customers, distributors and suppliers.• Increase number of the company's customers and identifying business opportunities.• Implement of policies and guidelines of trade in customers.• Implement strategy of visibility, availability, and prominent in point of sales• Board of Directors’ member, subject to the company’s CEO.

• Management and development in consumption outside the home. • Lead commerce strategy and sales in channel, in accordance with company's strategic and sales objectives.• Construct annual work plan based on customer needs, with supervision and maintenance of company objectives.• Manage sales campaigns: design and implement planograms, visibility, advertising, availability, concepts, suitability to target audiences and branding.• Manage commercial processes, lead projects and co-operations with concern customers – hotels, convenience stores, cafes, etc.• Budget management: discounts, sales promotion, visibility and investment for optimum potential, source opportunities.• Train sales staff, including channel development managers, appearance managers and more.• Implement marketing activities – BTL – at sales points, while integrating creative solutions to fulfill customer needs

• Trade management with major networks: Shupersal, Blue Square, Co-Op Israel, Fourth Chain customers.• Trade terms management: discounts, work budgets, grants and communication terms, credit.• Sale campaign management: campaign analysis, define effectiveness, target audience segmentation, goals and objectives, analyze customer contribution, customer profitability and competitor activities.• Define display areas, sales promotion and activities in customer clubs.• Manage co-operations and lead projects with large networks, in accordance to time schedules, objectives and fluctuating market situations.• Process management and interface with marketing department: participate in product development and marketing activities.• Direct team of sales managers, write programs, motivate to achieve, set incentives, personal support and training.• Manage Orthodox sector channel: define consumption characteristics, target audiences, development processes, selected sales.• Manage minimarket channels and group purchasing while maximizing sales.• Manage payment system: define credit framework, collect payments while maintaining company's financial objectives.• Regular contact with Unilever (overseas), for implementation of sales point management, marketing activities, innovations, etc.

• Design work strategies, manage and follow-up on work programs, manage monetary sales system – approximately NIS 90 million.• Direct team of sales managers, distributors and administrative staff. Write incentive/remuneration programs.• Manage work budgets: budget control for annual sales derived from work plans. • Manage sales resources: refrigerated display cabinets, signs, visibility, display, merchandising and more.• Customer relations management, oversee wide-range transactions, close business/marketing co-operations.• Manage professional team: lead training sessions and personal guidance.• Develop revolutionary new processes, including assimilation of new products, define target audiences and goal-focusing.• Member of company's sales management and logistics team: participate in setting of company policy.