E-Commerce Platform, Marketing 부장
Yuhan-Kimberly
Seoul
신규사업, 마케팅, 해외사업, 이커머스 플랫폼, D2CBaby and child care business- Marketing, e-commerce platform, Co-working to launch new products(diapers, baby wet wipes etc)- D2C business, CRM, online and e-commerce marketing- Lanched new FMCG products in APAC, LAO and MEA region and accomplished the company’s first export of diapers to Europe and Japan and contributed the current account expansion in exports to Kimberly-Clark affiliates around the world.- Developed the new account outside of Kimberly-Clark by launching feminine napkins & liners to the USA and accomplished the company’s first export of feminine napkins to the USA and provided advertising & promotions to the customer such as magazines & newspapers advertisements, display stands, banners, car wrapping adverstising designs etc.- Developed new business in Korea, established new brands and planned and executed marketing plan- Planned and organized exhibitions, roadshows and design contests to promote new brands- Sponsored designers fashion shows and co-worked with local brands using digital textile printing tech- Planned and participated small and large exhibitions to advertise the product and to boom up new business New product launching, advertisement and publicity- Launched new brands and conducted NPD, planned and excuted advertising & promotion and managed ATL, BTL and publicity- Planned a business website renewal and its re-opening to webusers
