Ej Morrow Email & Phone Number

Fort Worth, Tx, Us

* Drove strategic/operational planning, P&L performance, product innovation, and brand development (while serving on the Board of Directors and managing 150 reports).* Established a new sales/marketing structure and strategies that maintained market share in the company’s traditional architectural design segment while driving market expansion into the K-12 education space.* Redesigned the business model to transition operations from just-in-time manufacturing to a demand flow model, in addition to building a product management function and new engineering/design capabilities that led to new brand/product line introductions.

San Antonio, Tx, Us

* Turned around a declining legacy firm by leading organizational restructuring and cultural change efforts while holding P&L oversight, managing a 1.5K global team, and serving on the Board of multiple Lancer Corporation subsidiaries as well as Hoshizaki USA Holdings. * Built robust strategic partnerships to drive growth for the $200M global beverage dispensing equipment manufacturer, resulting in a new multi-year agreement with Coca-Cola and an increase in business with PepsiCo. * Developed and implemented a comprehensive 3-year business plan that effectively aligned the company’s global resources to drive more efficient sales and operational execution, in addition to restructuring the leadership team and hiring new talent.

Fort Smith, Arkansas, Us

• * Led the turnaround of a declining PE-owned firm by restructuring the leadership team and introducing new metrics, best practices, and technologies to optimize manufacturing operations and introduce new product lines, resulting in a successful acquisition in 2017. * Restructured the management team by implementing a “core opportunities” and “SMART goal” management system supported by data-driven KPIs/metrics and industry best practices, resulting in significant operational efficiencies across a 300-member team. * Expanded manufacturing operations by retooling and installing new engineering/manufacturing capabilities in metal and millwork facilities, resulting in the introduction of multiple new product lines and a 200% growth in self-manufactured product revenues.* Devised and implemented a new “store-in-box” strategy that grew the customer base from 3 to 15+, in addition to building a robust supply chain and distribution system (including direct offshore sourcing of self-branded product lines).

• Drove strategic development to grow business with new customers and manufacturing relationships for privately held business; expanded the customer base in order to offset dependence on single large customer.• Delivered new accounts including; Stripes, Cinnabon, Menchies, and Zoes; developed new products for customers, including new merchandising display for Schlotzsky’s and Cinnabon.

Us

• Managed a global business unit with four manufacturing facilities and 400+ employees; drove efforts to integrate new acquisitions and penetrate the cooking equipment market with five different brands. • Directed all business functions with VP-level reports, defined pricing/product strategies, developed and formalized sales management and product development processes, consolidated and streamlined manufacturing operations, and implemented new organizational structure and metrics-based customer service management system.• Held market share and lifted earnings throughout the 2009 recession, while improving EBIT from 6.5% to 11%.• Acquired TriStar Range in 2010, generating immediate sales gains and leveraging the TriStar platform to expand product line across existing Standex brands. • Developed an innovative private label business expanding product and sales reach across multiple customers; implemented new product development process that pushed Standex into the “eco-friendly” category.• Built loyalty with key strategic accounts culminating in being named “vendor of the year” by three customers.• Generated multimillion-dollar sales gains by penetrating 7-Eleven account in the US (displacing competitor) and adding three new categories to US Food Service Next Day Gourmet account.• Introduced two new product lines in new categories: APW Wyott Steam Tables and Bakers Pride Range Series.

Vicksburg, Ms, Us

• Led three directors in global business development, marketing, and business strategy for three product lines.• Served as a member of the senior leadership team and adminsitered P&L while helping define the organization’s strategic direction and aligning product development and performance with business development goals.• Directed creative advertising, marketing, and public relations campaigns, identified and capitalized on expansion opportunities, and initiated market development programs to revitalize sales programs, accelerate growth, and generate sustainable revenue streams. • Worked with sales, engineering, and operations teams to drive down production costs and bring innovative new products to market; introduced three new product platforms that earned the National Restaurant Association’s “Kitchen Innovation Award.”• Grew revenue in previously underperforming brand by 22% in two years through product positioning and expanded product offerings; improved profits on three underperforming product lines via strategic pricing and positioning.• Added $2.1M in global sales through the direct sale of three cook chill systems in Chile; moved $1.7M previously acquired manufacturing facility off the books by initiating and managing its disposition.• Negotiated North American licensing agreement rights with UK firm for new product platform; implemented corporate name change from concept through trademark and marketing.

• Managed 11 direct reports and 120 indirect reports for global business development, marketing, and business strategy functions for a $5M stand-alone business unit with three distinct product lines.• Recruited to help build product development processes and drive sales growth; developed innovative marketing and sales tactics, established communications channels with trade and advertising media, formulated long-term strategic initiatives, and conducted acquisition and merger feasibility studies as needed.• Led Customer Service and Engineering departments on an interim basis and helped drive the company forward as a member of the senior management team; also served as part of a team reporting to corporate Board of Directors.• Turned quarterly losses into profit by restructuring the Capkold business unit.• Spearheaded two successful product line introductions, including full branding and market launch.• Defined and led a strategic limited distribution program that created a preferred dealer network and lifted sales.

• Oversaw 40 direct reports of a national marketing operation while administering a $75M budget.• Recruited to lead the reengineering of infrastructure and operations, recruit new personnel, implement channel marketing initiatives, and initiate a robust marketing plan. • Repositioned marketing towards the retail industry, developed new product lines, established a formal product approval processes, and formed profitable agreements with Home Depot and Ace Hardware.• Added $10M in revenue through a proprietary Home Depot product line and repositioned/repackaged the company’s proprietary product line with Ace Hardware.• Championed an “Apply Now” marketing campaign that supported various brands and significantly increased sales.

$2B global tool and hardware manufacturerDelivered $20M sales through establishing partnership with Wal-Mar, $12M with K-Mart, and various multi-million dollar divisional Home Depot and Lowes accounts1999-2000, Director of Marketing Hardware1997-1999, Product Manager, Access Technologies1995-1997, Southern Regional Manager, Commercial Hardware1987-1992, Various Sales Territory Assignments with increasing responsibilities

Mba, Business

Bachelor Of Science, Journalism