Spearheaded the strategic planning and execution of company events, including large-scale trade shows and industry expositions. Managed exhibitor services and supplier compliance for multiple shows simultaneously, while supporting the show management team with various tasks including registration, email marketing, vendor relations, on-site execution, and expense reporting.

Developed original content for a variety of marketing vehicles including email, social media, SMS, mobile app push notifications, and in-store signage to drive awareness, traffic, and foster engagement while strengthening brand perception. Collaborated and worked cross-functionally with various teams to ensure messaging alignment across all channels. Supported the Sr. Brand Marketing Manager with the creation of seasonal campaign briefs, the coordination of in-house photo shoots, in addition to leading communication with creative partners.

Assisted the Brand Manager in driving the local store marketing plan by taking key objectives and creating impactful, actionable promotions and events to drive results. Communicated all details regarding the promotions and campaigns to cross-functional departments, and utilized a test-and-learn approach to develop recap reports with sales and traffic impact, key takeaways, and opportunities. Planned and created authentic content across all social media touch points for True Food Kitchen's sister brand, Juby True, to educate, inspire, and engage their target audience.

Supported the Sponsor Relations Director in establishing relationships with 150+ sponsors per conference. Assisted the Trade Relations Director by conducting operator and retailer outreach, including identifying new ways to recruit attendees to all food service events.

Assisted in the planning, development, and execution of seasonal alumni events, including the NFL Alumni XLIX Game Day Brunch, Super Bowl XLIX Celebrity Golf Classic, Cigars with the Stars Super Bowl Party, The Valor’s & Victors 5K Race, and more.

Sole manager of the nationally recognized BOLO Digital Marketing Conference held annually. Organized the full conference schedule by collecting 30+ speakers and securing 20+ sponsors. Implemented social media content and event strategies to increase outreach and drive ticket sales. Managed influencer campaigns through the point of contract signing, to seeing the creators through their content development and posting, all the way to reporting.

Assisted in planning, coordinating, and executing a variety of events, including donor engagement and outreach programs, ensuring alignment with organizational goals. Supported event logistics, including timelines, guest registration, and on-site setup/breakdown, while contributing to event materials and post-event follow-up.