* Responsible for all digital marketing activity for Wellcome Trust and Wellcome Collection* Defining the function of digital marketing for Wellcome as a non-commercial, non-fundraising charitable foundation; building the appropriate team to deliver on it.* Collaborating with cross-functional teams across policy, product, legal, brand and others to embed understanding of how digital advertising works, including data, permissions, targeting & tracking.* Managing stakeholders and brands across both Wellcome Trust and Wellcome Collection: providing strategic direction and analysis across multiple platforms on topics including funding calls, exhibitions and events, advocacy campaigns and brand as well as amplifying earned media from Wellcome’s expert scientific spokespeople.* Devising training and development opportunities to help evolve the organisational mindset towards data and targeting, including 1:1 support with senior stakeholders.

* Developed digital campaign strategies to optimise engagement and sales for clients across retail, financial services and B2B verticals.* Set up bespoke automated reporting using Google’s API to provide insights and recommendations on creative and audience performance, determining where budget could be used most effectively and efficiently to meet clients’ KPIs.* Comfortable absorbing complex technical information and explaining it to a non-technical audience: regularly provided training on digital strategy, programmatic and the Google Marketing Platform to clients.

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* Communications lead for civil, criminal & family justice. Highlights included launching ‘Make a Plea’ digital exemplar service, simplifying the process for 500,000 people annually and saving courts/police hundreds of hours of staff time.* Digital content lead for the Ministry of Justice on GOV.UK – advised colleagues on design principles, content style guide and service standards to help broaden and embed understanding.* Drafted briefings, speeches and media lines for ministers. Built close relationships with policy colleagues and Ministerial offices in order to identify risks and determine the best way to move a project forward using SWOT analysis.

* Overall content and design responsibility for the College’s online presence, including social media platforms.* Delivered Imperial’s iTunes U site as part of a team comprising of designers, developers and academic faculty.* Used Google Analytics to monitor how users interact with web content. Made changes to page layout, website structure and SEO using HTML and Content Management Systems (Oracle and WordPress).* Drafted content for Imperial’s award-winning alumni magazine. Designed and drafted the weekly alumni e-newsletter sent to over 100,000 alumni.

Digital lead for the Faculty of Engineering.