Ejaz Asi Email & Phone Number

Lahore, Pk

Lahore, Punjab, Pakistan

- After having co-founded three different startups (avg. life 7 yrs) but never really led from the front, it was time to "step out of the shadows". - Chameleon is a full service agency serving clients from North America to Middle East and Pakistan in Retail, FMCG, Ecommerce, F&B and Real Estate. - I can't say I have figured out everything about the new role or the direction but I know for sure that this is going to be one helluva ride. More to follow soon...

Lahore, Pakistan

Strategic Planning: Developed and executed the overall marketing strategy, aligning with the startup’s goals and driving a 15% and 8% traffic increase against Swedish and American competitors in online handmade rugs within 3 yrs.Team Leadership: Managed a diverse team of 12 professionals, including content creators, SEO experts, PPC specialists, and social media managers, fostering a collaborative and result-driven environment.Digital Advertising: Spearheaded PPC campaigns across platforms such as Google Ads and Facebook Ads, achieving a 14% conversion rate and consistently reducing the cost-per-acquisition.SEO Optimization: Directed the SEO strategy, resulting in a 15% increase in organic traffic and consistently ranking in top positions for key industry search terms.Email Marketing: Led email marketing campaigns with an average open rate of 9% and played a pivotal role in customer retention and upselling strategies.Data Analysis & Reporting: Utilized tools like Google Analytics, Hot Jar, and others to derive actionable insights from data, driving informed decision-making and continuous improvement.Brand Development: Cultivated a strong e-commerce brand identity, resulting in a 35% increase (in 3yrs) in brand awareness and loyalty among target consumers.Customer Experience: Collaborated with the customer service and product teams to ensure a seamless and positive shopping experience, which led to a XX% increase in repeat customers.E-commerce Platforms: Proficient in leveraging platforms like Shopify, WooCommerce, and Magento to optimize the online shopping journey.Innovation: Introduced cutting-edge marketing technologies and automation tools, streamlining operations and improving campaign effectiveness.

Karachi

Help teams define Digital Strategy, UX and Product roadmaps for clients.Build analytics framework to measure product performance and user behavior.Ensure quality and depth of project and product strategy initiated by the team.Act as a technology thought leader on clients’ product vision and roadmap and sometimes even creating one.Provide supervision and governance on scrum/agile development tasks and activities.Establish robust product development, testing, and deployment processes.Manage digital health of brands through Analytics, Product Roadmaps and UX Research.Lead Engineering teams to build responsive, scalable, integrated technology solutions which are platform-agnostic. Stay up to date on the technology research, innovation, and advancements.Solution-led thinking to solve new and on-going product and engineering challenges.

Karachi, Pakistan

Created the first-ever course in Digital Strategy for Indus Valley's fourth year students. Design students are increasingly getting more dynamic and getting into roles not traditionally associated with designers in Pakistan. This course was two months long preparation, presentation, assignments to prepare young minds for the digital future, entrepreneurship and working in more internet-savvy environment.

Karachi

Karachi, Pakistan

Manage Authors relationship, Curate content and develop website for monthly updates

Post Graduate Digital Marketing, Digital Communication And Media/Multimedia

Master Of Arts - Ma, International Relations And Affairs

B.A, European History, English Literature

F.Sc, Physics, Chemistry, Maths

Activities and Societies: Iqbaliat, Library Club