- Saved 1,000+ analyst hours annually and reduced dashboard delivery time by 95% for a financial services client by automating data pipelines and dashboard generation using Python and R.- Identified new revenue-generating marketing opportunities for a leading children's healthcare nonprofit within new data architecture frameworks, integrating DAM/CDP systems, and collaborating across tech, product, and marketing teams.- Accelerated workflows to "one-click" with LLM-driven web applications, saving hundreds of hours annually using OpenAI APIs, Streamlit, RAG, and Google Docs/Slides integrations.

- Created a data analytics platform that evaluated hundreds of startups tackling the world’s biggest problems, guiding investments of former Google CEO Eric Schmidt.- Prototyped SourceScout, a ChatGPT plugin that won the Knight Foundation Grand Prize and GPTZero Provenance Prize at the Media Party Chicago 2023 Hackathon.- Led prompt engineering for chatbot used by State of Washington's Division of Vocational Rehabilitation, improving conversation accuracy and effectiveness.- Developed lead tracking and evaluation system for the largest business brokerage in Texas, leveraging AI classifications to produce automated insights and guide marketing strategy.- Launched Tuuntr, a language-learning application that analyzes 10k+ tracks to help learners find music suited to their taste and proficiency, providing AI-generated flashcards to learn the lyrics.

- Develop industry-leading measurement products in spaces like diversity & inclusion, virtual reality, and branded content, utilizing techniques ranging from computer vision to experimental design while generating millions in new product revenue.

- Designed over 100 primary research studies for clients including Google, Amazon, Apple, Facebook, Snapchat, Walmart, Disney, NASA and more, incorporating methodologies like eye-tracking, facial coding and in-lab ethnographies; findings from these studies have been presented around the world events including CES, the ARF, Advertising Week, Newfronts, Cannes Lions Festival of Creativity, VidCon, and Mobile World Congress.- Founded and led Nielsen’s Coding Club, helping hundreds of employees develop new skills in Python, Google Apps Script, Spark and D3 with trainings, discussions and hackathons; our most recent hackathon resulted in thousands of hours of time savings from automating research processes.

- Managed research projects start-to-finish, from devising custom research approaches to drafting surveys and discussion guides to conducting analyses to delivering presentations.- Developed the MAPPR (“Meta-Analytical Pilot Profiling Resource”), which visualizes test performance of TV pilots to help networks select programs their viewers love.