Hedberg Home Brick + Stone is the Twin City's leading supplier of masonry solutions for the home and business. By pairing Minnesota's widest natural stone and brick selection with the industry's most attentive and knowledgeable masonry design staff, we've created the most thorough and stress-free selections experience available. We're even bold enough to say the best. The welcoming atmosphere, floor-to-ceiling displays, and personalized service can't be found anywhere else. Or so that's what our customers tell us. As a part of the Hedberg Home team I've had the privilege to lead these and other efforts:- Managing the rebranding of an industry leader after the sale of its primary business unit- Leading staff and project managers toward the successful redesign of the company's website; establishing an industry-leading web presence and online selections process- Designing a product database to manage hundreds of unique products with thousands of unique SKUs - including data merge tools to translate hand-keyed data to HTML code for speedy web imports- Designing a custom contact database to support strategic communications through a complex sales process with numerous influencers and decision-makers- Using Microsoft PowerApps to create a user-friendly CRM application that allows for streamlined customer communications and project management- Managing all web, email, and social media strategies and execution efforts- Designing and authoring all graphics, copy, and content- Managing all product photography and digital editing - Designing email automation strategy- Designing and sourcing corporate apparel and SWAG- Managing departmental budget and executing all marketing-related expenditures

Organic Bob is the leader in Organic Lawncare in the Twin Cities and surrounding areas. Combining the latest developments in organic lawncare practices with decades of trial and error experience, Organic Bob provides customers with the highest quality organic lawncare and landscape options available on the market. During my time here, I've had the privilege to take on new and exciting challenges that include:• Developing new products, pricing, and sales materials to further business objectives and mission• Training sales staff and landscape crew on newly developed landscape products to provide the knowledge and skills required for effective sales and project installation• Analyzing sales data and operational processes to ensure profitability and identify areas for improvement• Educating prospects and coordinating sales with prospective customers to exceed close rate targets on high-end lawncare and landscape services in my first year of employment

Tangletown Gardens is a premier Twin Cities provider of landscape design ideas, hardscape and softscape products, and top-quality installation services. As a member of the Tangletown team, I was able to grow professionally from a technician on the install crew to a contributing member of the design and sales team. My notable responsibilities and accomplishments include:• Coordinating with vendors, internal staff, and customers to ensure the timely ordering, delivery, and installation of project materials• Consulting with clients to assess project scope and evaluate solutions within established budgets• Executing large-scale plantings of perennials, shrubs, and trees on residential and commercial sites• Successful measurement, drafting, and design of a landscape master plan for a subdivision including 7 buildings and 63 total units• Leading the development of a universal estimating tool in Excel to streamline estimating processes, internal communications, and external sales documents

Metro Blooms is a Twin Cities non-profit that provides ecological design, installation, maintenance, and education services to create resilient landscapes, protect clean water, and provide wildlife habitat to our local communities. During my time as an intern, I had the opportunity to support many different aspects of their educational programming, design projects, and organizational communications. Some of the highlights include the following:• Coordinated set-up and registration of 7 community events at various sites around the metro area and facilitated break-out sessions to educate community members about stormwater management practices • Analyzed organizational programs, messaging, and website and presented opportunities for marketing improvements to organizational leadership in a large-group setting• Revised workshop presentations and printed materials using PowerPoint and Adobe InDesign to better encourage workshop engagement and post-workshop participant behaviors• Developed raingarden landscape designs using AutoCAD• Completed an Application for Stormwater Quality Credit with the City of Minneapolis

As a member of the Student Experience Team, I had the privilege of helping technical school students navigate available resources and explore extracurricular opportunities. Additionally, I had the great experience of collaborating with The Current radio station to plan and execute music-related programming that strove to engage college students with activities that aligned with the college's mission.

Lunning Wende Associates, Inc. is a Saint Paul based architecture and planning studio with a tradition in design excellence. Since 1983, principles Bob Lunning and Scott Wende have been busy defining their reputation for value-driven and award-winning designs and planning projects. With a commitment to client-centered design, they feel design isn’t something they do to you; it’s a process taken on together. On every project, there's a strong focus on multidisciplinary collaboration and project delivery from pre-design through the construction phase. It's their firm belief that the best projects are co-designed from start to finish.Through my consultation with Lunning Wende, I've been awarded the opportunity to guide their small firm through a re-imagination of their place in the architecture and planning market and the various ways they're communicating the value of their services to customers. During the process, I was responsible for completing of the following:• Analyzing local architecture industry and client’s marketing materials to establish industry landscape and identify areas of opportunity. • Managing the re-branding of client logo and marketing materials.• Crafting, editing and refining branded graphics and content via Adobe Photoshop and Illustrator. • Translating research findings and best practices into the design and development of a new company website. • Leading the development of web content to clearly communicate client’s various value propositions.

For over 30 years, Phillips Garden has been leading the way in designing, building, and maintaining award-winning landscapes throughout the Twin Cities. Though the bulk of our work is residential, we also work on commercial projects and environmental art installations.Working as a Hardscape Services Technician I had various responsibilities that included:• Applying surveying and layout techniques to ready job sites for hardscape installations.• Preparing base materials and installing finish materials for walls, patios and walkways using industry standard tools and best practices. • Assisting in large-scale plantings of perennial plants, shrub and tree specimens.• Estimating, purchasing and delivering project materials to job sites.

tenKsolar (tenK), constantly drives to reinvent the solar energy marketplace by creating products that redefine what commercial solar is all about. By designing a complete solar energy system from the bottom up with complementary components engineered to optimize energy generation and reduce down time, we're able to offer our customers a series of products that maximize ROI and reduce headaches for our customers and theirs. As an Inside Sales Coordinator at tenK, my primary role was to guide customers through the complexities of our sales process and product details; ensuring every order fulfilled a series of custom needs and continually evolving requirements. This mainly included:• Regularly educating customers on the tenK value proposition, product installation instructions, and order processes via phone and email• Developing transferable tools and procedures to effectively manage complex sales, ensure the fulfillment of non-standard terms and delivery schedules, and provide ongoing traceability• Coordinating logistics with internal shipping teams and multiple customer contacts to guarantee on-time deliveries meet strict specifications• Managing accurate sales order input and invoicing via an internal ERP system• Identifying product availability dates by monitoring inventory levels with consideration for current order demand, incoming materials, and proposed order ship dates• Processing detailed order documents from quote to invoice between internal teams and customer contacts• Resolving customer complaints with a positive attitude or coordinating internal experts to resolve issuesAt times, I also had the chance to:• Generate leads and promoting tenK products while representing the organization at industry trade shows• Record meeting minutes and provide detailed status updates to stakeholders • Contribute to sales contract development • Author customer-facing sales and marketing collateral

MECLABS, is an innovative company continuously making new discoveries, analyzing methodologies, and testing them to prove what really works. Their core value comes from the collaboration between specialized teams of Business Analysts, UX experts and data scientists that help Fortune 50 companies, global organizations and emerging companies achieve the best results from their digital marketing campaigns, websites, emails and more.As a Market Research Project Manager - in addition to those of the Research Analyst - my core responsibilities included:• Guiding optimization strategies across multiple projects through initial discovery analysis to active digital marketing campaigns• Monitoring the development and timely presentation of discovery analysis and applied research deliverables• Assessing project scopes and prioritizing initiatives to provide the most value within contracted scopes and timelines• Training Research Analysts in best practices and tasking project support• Leading regular conference calls to communicate project status, research findings and immediate opportunities for optimization• Managing daily communication between clients and internal parties

As a Research Analyst I had the following responsibilities:• Building presentations and communicating preliminary client benchmarks, proposed optimization strategy and post test results.• Collecting, analyzing and interpreting data to measure test performance across multiple KPIs • Crafting wireframes to communicate proposed strategy to clients and direction to development and quality assurance teams• Write and edit copy for client websites and internal blogs• Aiding in the management of research activities across multiple complex partnerships

Axdahl's Garden Farm and Greenhouse is a family-owned producer, distributor and seller of locally-grown produce, flowers, trees and shrubs that provides a local, community-based alternative to distant, large-scale agricultural operations. Axdahl's shrinks the distance from the farm to the plate while promoting sustainability, local food-sourcing and self-sufficiency. http://axdahlfarms.comAt Axdahl's my primary responsibilities included:• Coordinating with owner in the development of promotional sales campaigns and pricing strategies to increase sales and generate interest in various products• Building relationships with customers and vendors to enhance Axdahl's brand and product awareness• Managing day-to-day agricultural operations to ensure proper nutrition, lighting, and water levels across multiple crop varieties• Managing retail operations by educating employees and customers on product offerings, proper care/maintenance and sales policiesOther responsibilities included:• Capturing and editing operational and product imagery for use in marketing collateral• Managing copywriting and content design for social media promotions

Seeds of Change is a small Minnesota 501(c)3 non profit organization with the mission of introducing Minnesota High School students to the world of STEM (science, technology, engineering and mathematics) through hands-on research projects and self-guided discovery. www.seedsforeducation.orgAt Seeds of Change my primary responsibilities included:• Guiding organizational development by identifying opportunities and developing optimal strategies for funding• Building comprehensive marketing and development plans to support development, communications and outreach initiatives• Researching grant opportunities, writing grant applications, drafting grant proposals • Building and managing database of current and prospective partner organizations, donors and contacts• Developing program evaluation strategies and tools needed to communicate program success to potential funders

During my fellowship with the SCISCD, I was able to complete the following:• Incorporate strategic university goals and in-depth research in the design and drafting of a 21 page comprehensive marketing plan to be integrated as part of a larger strategic university plan• Identify best practices for marketing sustainability in higher education institutions by examining market research, tracking industry trends, and conducting professional interviews• Incorporate evaluation methods, budget projections and timelines into an overall marketing strategy