I entered the international technology world working as a VAR and systems integrator for German company with development in UK and Greece. It’s grown to 10,000 contacts around the world in the technology world. It led to recruiting partners to resell, refer, support and develop options for resale. Product management performed as needed for different cultures, markets and industry segments. Systematically analyzing their solution, resources available and how to best develop a channel program to fit their objectives. Establishing 7 key sales channels to build and evangelize the solutions value proposition. 1) Direct to customer 2) VAR/Distributor 3) OEM/White label 4) Systems Integrators and enterprise professional service companies 5) Referral relationships with industry consultants 6) Relationships with complimentary ISV or hardware solutions and 7) relationships with large vendors like SAP, Oracle, Microsoft. I've built my career FORTE in the global enterprise technology industry through partners. Identifying partners in specific industry segments and creating, executing, and growing channel programs. Creating successful partners and their complete go to market strategy for decades. This means creating the marketing and sales strategy, finding the target audience, developing the sales, services and support partner program for the company and their partners. This includes US and international software sales through the channel, with social media programs that entail blogs, videos, podcasts, panels, and conference organizing credentials including working for Americas, the EMEA region, and Asia Pacific and Japan. Planning sales events, training programs, roadmaps, competitive battlecards and conference speaking engagements. Then creating videos on how to teach partners to work conferences and get the most from the campaigns we created. Also coaching and speaking to the end-users that will benefit from the applications being sold. Credits include success as an ERP VAR, and Industry Specific ISV salesperson, Consultant. Master Networker, Industry Panels, IAMCP (International Association of Microsoft Partners Atlanta President). Knows How to Work International Direct & Indirect Sales and Marketing Channels, Webinar, conference, Trade Shows Speaking engagements and sales training. TER Atlanta Technology Executive Roundtable organization. Creating the WIT (Women in Technology) Atlanta program.