Emma-Jayne Henderson Email and Phone Number

Creative account manager driving key account growth within the food and beverages industry. - Project lead for the launch and implementation of 3 direct to consumer initiatives for Bulls Eye (Kraft Heinz), McCormick and Symington's. - Accountable for key product and brand activation for Heinz and the wider Kraft Heinz portfolio. - Creation of brand assets for Clements Create, such as the brand promotional video

Accountable for the creation and delivery of the B2B marketing strategy for FS and Banking industry clients. - Accountable for driving pipeline, lead generation and nurturing existing client relationships across a variety of communication engagement channels for the FS and Banking sector. - Responsible for the adaptation of vertical specific (Auto, Retail finance, Banking) thought leadership content into marketable B2B campaigns and engagement activity.

Accountable for the creation and execution of the retail activation marketing strategy for 4 Pentland brands (Berghaus, Speedo, Canterbury and Mitre) across the high street and grocery channels to retailers such as John Lewis and Sainsbury’s. • Responsible for driving retailer focused activation strategies and delivery of 360 marketing campaigns across the whole shopper journey.• Ability to translate consumer and shopper insights into action creating compelling commercial selling… Show more Accountable for the creation and execution of the retail activation marketing strategy for 4 Pentland brands (Berghaus, Speedo, Canterbury and Mitre) across the high street and grocery channels to retailers such as John Lewis and Sainsbury’s. • Responsible for driving retailer focused activation strategies and delivery of 360 marketing campaigns across the whole shopper journey.• Ability to translate consumer and shopper insights into action creating compelling commercial selling stories. • Execution of best in class activation strategies aligned to channel objectives, influencing shopper behaviour, driving sales growth and brand awareness. • Responsible for the creation and adaptation of the go to market ‘kit bag’ for the high street and grocery channels, at both brand and campaign level. • Ability to work on multiple brand projects concurrently with the complexity of different stakeholders, brand guidelines, deliverables and objectives. • Led the team in strategic projects, 'Speedo' expert for business wide initiatives, managed people, and 6 figure budget management Show less

Accountable for the creation and execution of the retail activation marketing strategy for Speedo across the various retailers such as John Lewis, Sainsbury’s, Intersport and Next. • Responsible for driving retailer focused activation strategies and delivery of 360 marketing campaigns across the whole shopper journey.• Responsible for the creation of the go to market ‘kit bag’ for all retailers across the sports, leisure (point of use), high street and grocery channels, at both brand… Show more Accountable for the creation and execution of the retail activation marketing strategy for Speedo across the various retailers such as John Lewis, Sainsbury’s, Intersport and Next. • Responsible for driving retailer focused activation strategies and delivery of 360 marketing campaigns across the whole shopper journey.• Responsible for the creation of the go to market ‘kit bag’ for all retailers across the sports, leisure (point of use), high street and grocery channels, at both brand and campaign level. • Led the team in strategic projects, line management, and budget management Show less

Accountable for the learn to swim product range – from range planning, design, product creation, manufacture and delivery into market. • Shared accountability for the full hardgoods product range across goggles, bags, towels, Learn to Swim and caps. Range planning, design, product creation, manufacture and delivery into market.